Jamie Mair

Co-founder of boutique promo agency SwervePoint '03 @swervepoint, acquired by BDA @bdainc ‘17. Marketing, merchandising, e-commerce, indirect procurement.

[Jamie Mair @jamiemair]

Advertising specialties are advertisements.

[BuccoCapital Bloke @buccocapital]

CRM up 15% after hours

$10M for McConaughey doesn't look so dumb anymore, does it, you fucking morons

Not everything can be punched into your dumb spreadsheet

[Jamie Mair @jamiemair]

This is fantastic Dave. I feel way less shit!

[Dave Kellogg @Kellblog]

The Sales/Marketing Expense Ratio - Kellblog https://t.co/senMfQvjtz

[Jamie Mair @jamiemair]

If you want to be strategic about your swag, any of these excellent brand partners can help you. https://t.co/iP116bTba9.

[Lolita Taub @lolitataub]

🤔 Asking for a founder: where can I order quality and affordable swag for my team?

[Lolita Taub @lolitataub]

🤔 Asking for a founder: where can I order quality and affordable swag for my team?

[Jamie Mair @jamiemair]

So many questions.
Let me see inside!

[Jamie Mair @jamiemair]

@pattersonbrands Epic photo.

[Jamie Mair @jamiemair]

“To the brandfill at once!”

[Jeremy Picker @JWPicker]

@jamiemair 💯 Cringe worthy! The path of least resistance (a catalog of add your logo here) isn't the best path. Brand dilution is at the end of this rigid path unfortunately.

[Jamie Mair @jamiemair]

Nothing says, “our brand is our most important asset” like having your procurement team responsible for corporate real estate and building services write your branded merchandise RFP.

[Jamie Mair @jamiemair]

Is the CEO the head of sales and of marketing in this situation?

[Dave Kellogg @Kellblog]

CEO says, "I found $50K that I can spend in either sales or marketing to help drive growth. Where should I spend it?" Discuss.

[Jamie Mair @jamiemair]

Goes back to the Leed’s ICON days. Those were good days when Rashid was doing his thing with Michael. Does that sound familiar while I wax nostalgic?

[Michele Bell @ASI_MBell]

It's for sure an evocative term, and I thought so when I heard it for the first time years ago, from my friend Michael Bernstein, who was the CEO of Polyconcept at the time. @jamiemair @dtaschereau @bobbylehew @DannyRosin

[Jamie Mair @jamiemair]

“Brandfill” is a mindset not a product. It’s a problem, and it’s as much the brand’s fault as it is our industry’s fault. When Procurement trains people to commoditize their brands and decouple it from the product, this is what we get. #procurementwinning Race to the bottom.

[Jamie Mair @jamiemair]

Hey Chris: Great read! I’d be happy to share the context of how the term “Brandfill” came about. @DannyRosin @dtaschereau @bobbylehew The problem contains the solution.

[Chris Ruvo @ChrisR_ASI]

How the #promoproducts industry is perceived matters. Here's how the industry can collectively get better and elevate its reputation. https://t.co/akVagh1nlj

[Jamie Mair @jamiemair]

Brand merchandising for logo goods is not personal shopping on your company’s dime.

[Jamie Mair @jamiemair]

The math works.

https://t.co/nYVMbulPiP

[Jamie Mair @jamiemair]

If you’re a branded merch distributor, your website shouldn’t be your RFP responses or your capabilities presentation.

[Alex Kantrowitz @Kantrowitz]

The SNL ⚠️BeReal⚠️ sketch just absolutely nails it 😂😂

[Jamie Mair @jamiemair]

@RobMeyerson very high mental availability. Just got this from the Amazon man today.

[Patagonia @patagonia]

Hey, friends, we just gave our company to planet Earth. OK, it’s more nuanced than that, but we’re closed today to celebrate this new plan to save our one and only home. We’ll be back online tomorrow.
https://t.co/fvRFDgOzVZ

[Jamie Mair @jamiemair]

Take a business class.

[Alex Cohen @anothercohen]

I don’t understand how the following restaurants are still in business:
- Chilis
- Applebees
- Olive Garden
- Red Lobster