Jamie Russo

I write essays, tweetstorms, and books.

[Jamie Russo @jamierusso]

@andruyeung @Meta Commenting for reach

[Jamie Russo @jamierusso]

@ishverduzco Lol we have the same career aspirations

[Jamie Russo @jamierusso]

@ash_lmb Here for this :)

[Jamie Russo @jamierusso]

@andruyeung Lol to fundraising experts

[Jamie Russo @jamierusso]

@ishverduzco @charliewrich @chasedownleads Charlie has been ripping lately :)

[Jamie Russo @jamierusso]

@ishverduzco This is happening, but not very out in the open / publicly

[Jamie Russo @jamierusso]

@ej_bizz vba - talk about throwback!!!

Havent touched that stuff since 2011. Good riddance 🤣

[Jamie Russo @jamierusso]

My favorite part of this new era is that you dont need to be technical to build something.

For a long time, I suffered from a lot of FOMO since I wasnt an engineer/designer/marketer/you name it.

I’ve always been a jack of all trades, master of none. Maybe a generalist/operator… maybe something else, I don’t know.

But we’re now entering a time where being a generalist is no longer a bad thing. If you’re willing to tinker and learn, you can pick up new skills at 10x the speed you previously could.

Full-stack devs are now Fuller-stack devs. Strong ICs are now Super ICs. The “10X” idea now applies to any role:

- 10X engineer
- 10X designer
- 10X marketer
- 10X operator
- 10X investor

You dont need to be everything to everyone all at once. But you can be dangerous enough in half a dozen domains to blow everyone’s doors off.

[Jamie Russo @jamierusso]

@ej_bizz i think generalists have always been good at connecting dots between different domains, but now we can actually execute on those connections instead of just having the ideas LOL

[Jamie Russo @jamierusso]

@andruyeung Lol is this a real thing?

[Jamie Russo @jamierusso]

@packyM Thank you Packy!

The world needs more optimists right now. That’s how we got to where we are from 100, 500, and 10,000 years ago.

More of this 👏🏽

[Jamie Russo @jamierusso]

@andruyeung

[Jamie Russo @jamierusso]

@Jayyanginspires Congrats Jay. A monumental milestone. Rooting for you. Let’s send it to #1!

[Jamie Russo @jamierusso]

@zachpogrob

[Jamie Russo @jamierusso]

@ash_lmb @AlexAndBooks_ @OrwellNGoode @AlexAndBooks_ ❤️

[Jamie Russo @jamierusso]

@andruyeung Haha is this even real?

[Jamie Russo @jamierusso]

One of the biggest mistakes first-time founders make:

Over the last 2.5 years, there have been plenty of highs and lows as I’ve built / scaled Tweetjoy. At times, like when a client churns or my pipeline looks thin, it’s easy to get really stressed. But when I zoom out and see how many great things I’ve accomplished (milestones I hit & expectations I exceeded), I realize there’s so much more worth celebrating than worrying about. When building your first business, there’s a sense of paranoia that the whole thing could disappear tomorrow. Now that I'm a few years in, I realize that a bit of paranoia is healthy, but too much of it is unhealthy, and often misplaced.

When I started TweetJoy, the goal was to rebuild my life with intention. Not only have I spent more meaningful time with my wife and son than I ever could working a 9-5, but I’ve also significantly increased my income and earning potential by designing a business around one thing I do well. Before Tweetjoy, I was a jack-of-all-trades and master of none. Now that I’m focused on one skill, the right clients seek me out. They hire me at a fraction of a full-time employee’s cost and gain from someone who’s worked with dozens of founders.

I wouldn’t trade this journey for anything. Sure, I wish I’d started sooner, but every step brought me exactly to where I am today. I'm sharing this because if you’re scared, hesitant, or currently walking a similar path, remember that your journey (like mine) is 1000s of steps. Each step brings you closer to where you want to be. Celebrate the small wins and enjoy the moment.

That’s what entrepreneurship is all about.

[Jamie Russo @jamierusso]

@rhobusiness Congrats. This is huge 🎊

[Jamie Russo @jamierusso]

@OzolinsJanis Nah you dude 💪🏽

[Jamie Russo @jamierusso]

I’m fairly certain that anyone can make it in life if they pick one thing, stick with it for ten years, and commit themselves to becoming excellent at it.

It takes discipline. It takes courage. It takes resilience.

But after ten years, people will take one look at you and your craft and think to themselves, “I admire/want to be surrounded by people like THAT.”

You can be THAT person. The person that other people admire, simply because you didn’t quit.