ChatGPT reached 100M users in just 2 months.
No product has ever grown faster, and IMO been a more effective GTM wedge for a much bigger play.
I've been learning about their growth strategy, and it's mind-blowing.
Here’s a 5 part breakdown:🧵
* Which types of app trials win?...long or short?
* Do new apps stand a chance?
* How do you market and sell to agent buyers?
* Are you building for AI as your users yet?
* What does Claude changing their pricing mean for me?
Answers in todays 5-min morning brief https://t.co/Pgsgz6hNIL
ConvertKit was stuck at $80K/month. Then they ran 150 partner webinars in a year. Hit $625K MRR.
Not "content webinars." Live demos with a real urgent offer that expires when the call ends.
The room doesn't have to be yours ether. They rented lots of warm ones.
Full breakdown of this strategy here https://t.co/TmfI0QavtE
Most "delight" budgets to help with retention are just diluted niceness. Spread thin across everyone, felt by no one.
Nobody cares about birthday emails.
Chewy mails hand-painted portraits of dead pets. $40 cost. Screenshots have done laps on Reddit for years.
Concentrate the spend. Make 10 people feel like they won the lottery, not 10,000 mildly acknowledged.
‘Wen KAS?’ you asked 1,000,000 times
Nov 19th - 14:00 UTC
$KAS
*Geographic restrictions may apply
👀 Roadmap updates every Thursday ⤵️
https://t.co/hv1TlhIJJf
‘Wen KAS?’ you asked 1,000,000 times
Nov 19th - 14:00 UTC
$KAS
*Geographic restrictions may apply
👀 Roadmap updates every Thursday ⤵️
https://t.co/hv1TlhIJJf
@Atlassian is arguably one of the greatest go-to-market stories of all time.
In my latest deep dive I analyze why, crystallizing what we can learn about kickstarting and scaling a B2B/enterprise business from @mcannonbrookes, @scottfarkas and their $42B growth machine. 👇
https://t.co/TyTTNP3ncW
#Atlassian #Jira #productmanagement #Growth #business #technology
@NotionHQ has reached a stunning $10B valuation & is taking on the spreadsheet with a few powerful strategies.
After spending 30 hours learning about their growth & digging into some tactical lessons for builders
Here’s a breakdown of what I found🧵
*Full essay link at the end
7/ There’s *a lot* more on @NotionHQ's growth.
For my full in-depth analysis on their early strategies, current growth tactics, & the business-building lessons we can learn from them:
1) Checkout my deep dive here + subscribe 👇
2) Follow me for more
https://t.co/cXg5zQMaDl
6/ The community flywheel
Notion's community-led growth: They asked ambassadors for feedback, creating a customer-advisory board, bringing the voice of the customer into Notion, improving the product quickly, and feeding back into PLG to grow community even more.
Like this👇