jarydhermann

Writing sharing one stealable product idea or growth play, once a week. Read by 27k+ folks wanting to grow their business

[jarydhermann @jarydhermann]

ChatGPT reached 100M users in just 2 months.

No product has ever grown faster, and IMO been a more effective GTM wedge for a much bigger play.

I've been learning about their growth strategy, and it's mind-blowing.

Here’s a 5 part breakdown:🧵

[jarydhermann @jarydhermann]

* Which types of app trials win?...long or short?
* Do new apps stand a chance?
* How do you market and sell to agent buyers?
* Are you building for AI as your users yet?
* What does Claude changing their pricing mean for me?

Answers in todays 5-min morning brief https://t.co/Pgsgz6hNIL

[jarydhermann @jarydhermann]

ConvertKit was stuck at $80K/month. Then they ran 150 partner webinars in a year. Hit $625K MRR.

Not "content webinars." Live demos with a real urgent offer that expires when the call ends.

The room doesn't have to be yours ether. They rented lots of warm ones.

Full breakdown of this strategy here https://t.co/TmfI0QavtE

[jarydhermann @jarydhermann]

Most "delight" budgets to help with retention are just diluted niceness. Spread thin across everyone, felt by no one.

Nobody cares about birthday emails.

Chewy mails hand-painted portraits of dead pets. $40 cost. Screenshots have done laps on Reddit for years.

Concentrate the spend. Make 10 people feel like they won the lottery, not 10,000 mildly acknowledged.

[jarydhermann @jarydhermann]

@coinbase when you listing $kas? We're out here in New York waiting!! Tis the season to list 🙏 @KaspaCurrency @brian_armstrong

[Kraken Pro @krakenpro]

‘Wen KAS?’ you asked 1,000,000 times

Nov 19th - 14:00 UTC
$KAS

*Geographic restrictions may apply

👀 Roadmap updates every Thursday ⤵️
https://t.co/hv1TlhIJJf

[jarydhermann @jarydhermann]

@christi61026749 @krakenpro @coinbase @coinbase please $kas! We need access in NYC!

[Kraken Pro @krakenpro]

@elldeeone Kraken intern reading the Kas comments under every listing

[jarydhermann @jarydhermann]

@KASPAEnthusiast @krakenpro So pumped!

[Kraken Pro @krakenpro]

‘Wen KAS?’ you asked 1,000,000 times

Nov 19th - 14:00 UTC
$KAS

*Geographic restrictions may apply

👀 Roadmap updates every Thursday ⤵️
https://t.co/hv1TlhIJJf

[jarydhermann @jarydhermann]

@krakenpro Here we go!

[Aleksandr Volodarsky @volodarik]

...Many like @heyeaslo have made $500K+ by selling templates.

Both these events create the perfect growth loop:

(h/t @jarydhermann)

[jarydhermann @jarydhermann]

@volodarik @heyeaslo Thanks for the shoutout! For anyone interested in the full deep dive, check it out: https://t.co/cXg5zQMaDl

[jarydhermann @jarydhermann]

@etaylan Thanks for sharing!

[jarydhermann @jarydhermann]

@alvierado Thank's so much, Alvie! So glad you liked it :)

[Kasper Kamperman @kasperkamperman]

Awesome to hear I won the LEGO giveaway by @jarydhermann

Check out his very insightful newsletter How They Grow:

https://t.co/OIy5CG67IA

[jarydhermann @jarydhermann]

@Atlassian is arguably one of the greatest go-to-market stories of all time.

In my latest deep dive I analyze why, crystallizing what we can learn about kickstarting and scaling a B2B/enterprise business from @mcannonbrookes, @scottfarkas and their $42B growth machine. 👇

https://t.co/TyTTNP3ncW

#Atlassian #Jira #productmanagement #Growth #business #technology

[jarydhermann @jarydhermann]

@ankurnagpal Much less than that 😅

[jarydhermann @jarydhermann]

Full deep dive: https://t.co/cXg5zQMaDl

[jarydhermann @jarydhermann]

@NotionHQ has reached a stunning $10B valuation & is taking on the spreadsheet with a few powerful strategies.

After spending 30 hours learning about their growth & digging into some tactical lessons for builders

Here’s a breakdown of what I found🧵

*Full essay link at the end

[jarydhermann @jarydhermann]

7/ There’s *a lot* more on @NotionHQ's growth.

For my full in-depth analysis on their early strategies, current growth tactics, & the business-building lessons we can learn from them:

1) Checkout my deep dive here + subscribe 👇
2) Follow me for more
https://t.co/cXg5zQMaDl

[jarydhermann @jarydhermann]

6/ The community flywheel

Notion's community-led growth: They asked ambassadors for feedback, creating a customer-advisory board, bringing the voice of the customer into Notion, improving the product quickly, and feeding back into PLG to grow community even more.

Like this👇