Jason Lauritzen

Writer. Researcher. Digital Marketer.

[Jason Lauritzen @JasonLauritzen]

Promo codes are the most extreme form of last-touch attribution. Not only do they overvalue direct-response channels, the give the illusion of accurate measurement and lead media-mix planning astray: https://t.co/XGVprIlfUv

[Jason Lauritzen @JasonLauritzen]

Someone had to say it.

🤩 Big Company = Less Marketing Impact 📉
💰 Managing Spend ≠ Optimizing Spend ✅
👉 All Marketing is Content Marketing 👈
🧑 Marketing Personas Are Useless 🧻
🙇‍♀️ Sorry, B2B, You're Not Special 😢
📢 Marketing = Branding 💖

https://t.co/yYs0B1hKWU

[Jason Lauritzen @JasonLauritzen]

@kickpointinc Appreciate the share 👍

[Jason Lauritzen @JasonLauritzen]

@Roberballester Thanks for the share 🙏

[Jason Lauritzen @JasonLauritzen]

A perfect example of how people should question journalists that make broad claims in COVID-related stories. Editors at KFOR and Rolling Stone should have blocked both Ogle and Wade’s stories until they verified McElyea’s claims via additional sources and patient-admittance data.

[Jason Lauritzen @JasonLauritzen]

But "the science"! There was little-to-no evidence all along that plastic barriers prevented viruses like SARS-CoV-2 from circulating. These barriers can impede airflow and ventilation, allowing aerosol particles to build up and become more concentrated.
https://t.co/WP98XkKNRF

[Jason Lauritzen @JasonLauritzen]

When circadian rhythm is off, Alzheimer's risk increases. Compared to normal light-dark cycles, constant light exposure resulted in more:
🧠Amyloid β
❌Per2 gene disruption
🔥Oxidative stress
👎Worse metabolism
📉Down-regulation of anti-aging gene, Sirt1
https://t.co/LyWyi0T9sq

[Jason Lauritzen @JasonLauritzen]

Another win for near-infrared light (this time, 810 nm). This particular, deeper-penetrating range may be effective at not only speeding up recovery, but reducing inflammation, via activating TGF-β1, a protein that controls cell growth and division.
https://t.co/x8YXRMVujI

[Jason Lauritzen @JasonLauritzen]

Everything goes tick tock, including how your body responds to viruses and, in this case, bacteria. All the more reason to keep your circadian rhythm in check by getting sun during the day, and minimizing blue light exposure and food intake at night.
https://t.co/eQThWyIHJt

[Jason Lauritzen @JasonLauritzen]

The spectrum AND intensity (lux) of light matters. The brighter any violet- and blue-enriched light source, the more its negative impacts are amplified.
https://t.co/ZLtqElSbq8

[Jason Lauritzen @JasonLauritzen]

I have yet to hear back from @CDC Media Relations in regard to media request regarding @CDCDirector's comments on unvaccinated vs. vaccinated deaths & hospitalizations + withdrawal of FDA EUA for 2019-nCoV PCR panel. https://t.co/L126PCAHz3

[Jason Lauritzen @JasonLauritzen]

Still awaiting a response to my questions, as well as the underlying dataset and methodology used in your analysis, @dtkeating & @lmshap.
https://t.co/nr1RsqjHXg

[Jason Lauritzen @JasonLauritzen]

Did you receive my request for comment, @becsully? @NPR Media Relations has been quiet since asking for a deadline (which has passed).
https://t.co/CunZ1DoyL0

[Jason Lauritzen @JasonLauritzen]

Still waiting on a response to my request for comment and the underlying dataset behind this statement, @Surgeon_General. The @HHSGov Media Requests team has been unresponsive.
https://t.co/zgr9V22gkj

[Jason Lauritzen @JasonLauritzen]

Still waiting on your comments and underlying data, @CarlaKJohnson & @MikeStobbe. Not sure why either of you, nor @AP Media Relations, will not respond to requests for comment.
https://t.co/fQk6GoJcGV

[Jason Lauritzen @JasonLauritzen]

.@JudicialWatch's FOIA complaint unearthed 2,469 pages of documents that show the CDC and companies like Facebook, Twitter and Google coordinated on messaging, and that those tech companies gave the CDC over $3.5 million in free advertising. https://t.co/HgrI3UX3QF

[Jason Lauritzen @JasonLauritzen]

For many, their phone is used so often, it may as well be another limb. 68% of owners sleep near their phone. If you ask people how often they use their phone, they underestimate use by as much as 9 hours per week. More screen time = poor sleep quality. https://t.co/U3Btq5wK1s

[Jason Lauritzen @JasonLauritzen]

"Secular individuals are prone to cling on to beliefs about science ... in the same way that their ancestors turned to the gods." Faith or belief can take any form, one of which can be termed "scientism." https://t.co/LAt4ZbiYtB

[Jason Lauritzen @JasonLauritzen]

For those that remember the "Moscow Signal," it looks like history repeats itself. "A new report by a National Academy of Sciences committee has found that 'directed' microwave radiation is the likely cause of illnesses among American diplomats." https://t.co/BkLFq0A75o

[Jason Lauritzen @JasonLauritzen]

👎 Government does a poor job with 👇
🚧 Roads
🏫 Schools
⚖️ Courts, etc.
🤔 So, why is more government the "solution" to environmental issues?
https://t.co/Fjcy5WTvxL