Jason Lucey

I provide marketing analysis and strategy for clients and agencies.

[Jason Lucey @jasonlucey]

Read a great article on tangential content vs. brand content by @snarkandpepper on the @moz blog. Their unique research is really valuable. But I thought they forgot a couple important points. https://t.co/gspxifVvBJ #seo #measure #content

[Jason Lucey @jasonlucey]

Some great reminders in here. Creating Influencer-Targeted Content to Earn Links + Coverage via @Mozhttp://ow.ly/xWzs30dSED2 #seo

[Jason Lucey @jasonlucey]

Good stuff. AI in digital, esp. search & social--delivering value for small budgets https://t.co/PYYhXxyHWz via @brentcsutoras, @sejournal

[Jason Lucey @jasonlucey]

Snapchat Is Rolling Out a New Video Ad Viewability Score https://t.co/1OM6aPcfx4 #measure

[Jason Lucey @jasonlucey]

How Google is using AI to augment search results. This is how Terminator learns to read. #seo via @Moz https://t.co/Y9dZMHBtg6

[Jason Lucey @jasonlucey]

Top ten types of content for SEO. Some great ideas via @moz. #seo #measure https://t.co/GpRWWA11sH

[Jason Lucey @jasonlucey]

Get the latest insights from the MarTech Conference. Book your “Brown Bag” content download with me here. https://t.co/ktXypGoOaC

[Jason Lucey @jasonlucey]

Learn why aligning your Marketing & Technology Departments to create digital magic also needs to include Operations. https://t.co/j9IBheD78B

[Jason Lucey @jasonlucey]

Get the latest insights from the MarTech Conference. Book your “Brown Bag” content download with me here. https://t.co/ktXypGoOaC

[Jason Lucey @jasonlucey]

CMOs will outspend CIOs in 2017 as marketing is now seen as the growth engine of the enterprise. https://t.co/VmNTDCWrBW

[Jason Lucey @jasonlucey]

New study shows 70% of marketers say personalization is their top goal. But data silos have to go. Read more here: https://t.co/Ztpu0SXsE5

[Jason Lucey @jasonlucey]

Wondering how to better align your marketing and technology teams? Get the latest insights: https://t.co/P9vcfm6oAk

[Jason Lucey @jasonlucey]

Ultimately, the objective of #martech is to transform marketing from a cost center into revenue center. @MarTechConf #measure

[Nick Tusler @Data_Nick]

Think 'minimum loveable product' more than 'minimum viable product'. You'll ultimately get much more buy-in: @adamwarb #martech

[Jason Lucey @jasonlucey]

Look past the hype. "Portfolios not platforms...it's about people." @jeremywaite #martech

[Jason Lucey @jasonlucey]

Why is transformation so hard? "Culture eats strategy for breakfast." -Max Goijarts #martech

[Mark Henry @Mark_J_Henry]

Strategy is not dead, but agility is the new differentiator @mwade100 tells #MarTech

[Jason Lucey @jasonlucey]

I'm sensing a theme: all modern marketing is agile. #martech

[Jason Lucey @jasonlucey]

Modern marketing requires "full stack" marketers. @pgottsegen #martech

[Stefan Malär @stefanmalaer]

You need better strategy, not just better integration - state of #martech @MarTechConf