Moz

The most trusted authority in online search with a powerful #SEO toolset proven to improve your brand's position. Whether big or small, we have the solution.

[Moz @Moz]

AI search is expanding discoverability, but are you technically ready? In Aleyda Solís’s Moz Blog post outlines the 10 critical brand characteristics that can determine your AI search readiness.

[Moz @Moz]

@bree_sharp You make a good point about the costs involved to unlearn

[Moz @Moz]

Which AI search misconception have you heard this week?

1. Al search replaces SEO and traditional search
2. GEO/AEO is a completely separate discipline with a new skill set
3. Al search is accurate, real-time, and objective
4. Success is about traffic, rankings, and prompt tracking
5. Al understands meaning and context

[Moz @Moz]

Are you tired of LLMs like ChatGPT, Gemini, and Claude giving you unusable, garbage content? In this Whiteboard Friday, Chima Mmeje, Senior Content Marketing Manager at Moz, shares exactly how to fix that! https://t.co/yBKK9UARE4

[Moz @Moz]

Watch the full episode on the Moz Blog https://t.co/hDxL2gktZb

[Moz @Moz]

You can’t optimize for AI search if you don't know about query fan-outs 🤖

In this #WBF Tom Capper walks through 10 fan-out categories that expand a single search query into a fully formed response that might just feature your brand.

[Moz @Moz]

@bree_sharp Spot on! 🎯

[Moz @Moz]

Thinking of adding educational videos to your toolkit?

Sharing your SEO project wins and learnings via video is an excellent way to establish authority within the search industry, but a great presentation requires intentional structure.
In this week's Whiteboard Friday, Jo Cameron, Director of Content at Moz, outlines how to transition a written blog post or conference slide deck into an engaging, visual video. You will learn how to utilize simple charts, graphs, and structured bullet points to keep your delivery on track without relying on a teleprompter.

Here are some top tips to get you started:

✅ Keep the content tight (aim for a succinct delivery, Whiteboard Friday format aims for around 6-7 minutes but could be longer or shorter depending on the topic).
✅ Map out your charts, graphs, or visual icons beforehand to help guide your story.
✅ Wear comfortable clothes that easily accommodate a lapel mic kit.
✅ Speak from experience rather than trying to read a script.

Get the full checklist and more actionable video production on the Moz Blog https://t.co/HHO6X2qfRl

[Moz @Moz]

Hiring managers are adding AI search terminology to job descriptions, but they still want SEOs who can measure performance and prove ROI. Want the proof? We've gotchu https://t.co/rLXPIVUgag @SalaryGuideHQ

[Moz @Moz]

@MaximeScalera Pitches are closed for MozCon, tickets are on sale here https://t.co/ODGD00PqqJ

[Moz @Moz]

It's your last chance to pitch for MozCon London 🇬🇧 Pitches close Wednesday, May 20th. Time to shoot your shot!
https://t.co/vnMRarwaNk

[Lily Ray 😏 @lilyraynyc]

Btw for anyone who is curious, I shared my Penguin update story in the first half of this @Moz talk in 2024:

https://t.co/GPnWtpm6Wj

[Moz @Moz]

@hyperlinksdotco Sorry for the trouble here, could you pls DM us your account email and we'll check on that for you!

[Moz @Moz]

Resist the AI search extremes! Instead of ignoring the shift or panicking about the death of search, jump over to the Moz Blog and learn how to audit your technical foundations and third-party corroboration with this 10-characteristic diagnostic framework from @aleyda
https://t.co/hOTRXkcKti

[Aleyda Solis 🕊️ @aleyda]

🚀 My @Moz guide based on my recent webinar is now live: “The New Rules of AI Visibility and How To Prepare for It” 👇

One of the biggest risks I’m seeing right now is that many teams are reacting to AI search with extremes: Either treating it as if traditional SEO is dead… or acting like nothing meaningful has changed. Neither is useful.

AI search doesn’t replace SEO. It expands the search journey.

The fundamentals still matter: crawlability, indexability, technical clarity, helpful content, entity consistency, authority, etc.

But the way we prioritize optimization needs, monitor, and measure search visibility needs to evolve, because AI systems don’t only rank pages. They can retrieve, summarize, compare, cite, recommend, and sometimes move users closer to decisions before they ever click.

That means we need to stop looking only at traffic as the main proxy for success and also assess:

✅ Are we being surfaced across the topics and prompts that matter?
✅ Are we cited and linked?
✅ Are we recommended or just mentioned?
✅ Are we accurately represented?
✅ Are we winning comparisons against competitors?
✅ Are the right pages, products, offers, and sources being used?

In the guide, I cover:

⭐️ Why AI search should be treated as an evolution of SEO, not a disconnected discipline

⭐️ The biggest changes affecting AI search optimization, from probabilistic clicks to query fan-out and agentic experiences

⭐️ The 10 brand characteristics I use to assess AI search readiness: Accessible, Useful, Extractable, Recognizable, Consistent, Corroborated, Credible, Differentiated, Fresh, and Transactable

⭐️ How to prioritize depending on the visibility gap: invisible, visible but not recommended, recommended but misrepresented, or visible but not driving measurable value.

⭐️ Why SEO, digital PR, brand, social, community, and reputation management now need to work much more closely together.

My main takeaway: Don’t start by chasing individual prompts or creating more content blindly.

Start by checking whether AI systems can access, understand, extract, validate, and confidently recommend your brand in the first place.

Then connect AI visibility to business impact with clear confidence levels, separating observed data, proxy signals, and modeled estimates.

A huge thank you to @chimammeje for the excellent write-up and editing support to turn the webinar into a much more useful and actionable guide 🙌

You can read it here:

https://t.co/VIeJmRFhvQ

[Moz @Moz]

@aleyda 👏👏

[Impulso local pro @davidmkdigital]

@aleyda @Moz

[Moz @Moz]

Need help getting approval for your next SEO conference?
We've got you! Watch this Whiteboard Friday with Jo Cameron, Head of Content at Moz.
https://t.co/t1NW1TQk5W

[Moz @Moz]

From Google I/O: Google’s AI Overviews will allow users to ask follow-up questions in AI Mode.
https://t.co/M4XSZJX7Ey @TechCrunch @SarahPerezTC

[Moz @Moz]

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