6 months ago a detail shop in Seattle was stuck at $20K a month.
Last 30 days: pacing $58K.
Same shop. Same crew. Same prices.
What changed is how people find them and how they book.
I just published the full breakdown on YouTube. Every booking source, real numbers, including the part where the shop manager hated my best idea.
Link in the first reply.
Agency owners that can’t come up with content ideas to show how awesome you are.
the things you are working on become your content.
Your results.
Your philosophies
Your wins
Your losses
Your workflows
You have endless content in what you do.
Press record.
There is a giant gaping hole in almost every single small one time service based business. But the good news is it's super easy to fix.
Most of the time all advertising dollars end up getting a lot of the free cash flow. Spending money to grow the business is really the only way to grow it.
But almost nobody ever sets up a simple drip campaign that texts and emails their customers they already paid to get.
What's in this screenshot is showing what it looks like in the future. These people will be getting emails and texts on these dates.
And we'll do it every month until the end of human civilization.
It's free.
It's the easiest win there is. But most owners won't do it. For some strange reason. They're too busy being busy than to spend the 10 minutes it takes to put this in place.
There is no higher ROI.
If you're an agency owner, and you're not doing this for your clients. Your clients will churn because at some point, if you can't make them money you can't keep the business.
If you run a local business where you often do one time lower ticket services, one of the most important things you can do is get people to come back for a 2nd, 3rd, 4th service.
It makes every advertising dollar more valuable. And honestly, almost none of your competitors are even trying.
Here's a quick structure, and it's all automated.
Every 30 days, send a text and an email inviting them to come back or schedule their next service.
It's free.
Only time it takes is the time it takes to set it up.
You'll probably never look at it again after you set it up.
But your schedule will thank you, when you have people scheduling without you having to spend more money to get another new customer.
I’m a big fan of leverage and currency arbitrage.
Super high skilled people in Colombia.
Very reliable. Easy to find. Highly competent.
So far I’ve found two roles that have both worked out really well.
Handling inbound calls, making outbound calls, and video editing.
Different people but both big value adds.
Mastermind groups are underrated as a way to make friends for men in their 40s.
I was out at dinner with high school friends last night.
And sadly each of them seems to
Have lost the zest of life.
All for different reasons.
But none of those were because they make too many likeminded friends.
The mission should be to create an offer so unique it can’t easily be compared to others.
That’s the problem when leading with stuff like SEO, Google ads, or anything related to something 1000s of agencies already provide.
You just can’t decommoditize that.
Because there is way bigger companies with can do it for less.
It’s better to sell the outcome than it is the service.
Just thoughts going through my head right now as I continue finding my own unique one of one.
I just think coding is now completely commoditized.
The money isn’t in building apps.
It’s in connecting them together.
That’s the human level still.
In reality any app any of us can build will have zero mote.
The moment a better competitor comes in the apps will die even if they get some users. Which most won’t.
Not trying to be doom and gloom guy.
I just personally have the opinion that learning to code is no better than cutting someone’s grass in the 100 degree heat.
One you happen to be competing against people accross the entire world now.
And everyone has the same tools for $100 a month that will turn them into super heroes.
Everyone wants to talk about Google as the main source of traffic for local services.
But DuckDuckGo has sent us over 4k in business and it's growing.
It doesn't send the volume of Google.
But it does send people who buy. In fact 20% have converted into detail jobs.
Part of having rock solid Local SEO in 2026 isn't just what you get traffic wise from Google.
But in todays new world of SEO, if you know how to get your reviews spread out across different trustworthy platforms. And you know how to make your business more trustworthy, you start getting free jobs from other search Engines millions of consumers use.
And shit I'm probably the only marketer today on X who will mention that name. No trend.
#LocalSEO2026 #seoforduckduckgo #bingseo #localbusinessseo
It’s just a bunch of nerds talking nerd shit to each other.
It’s the same with everything tho.
You have the guys who get so excited because they know a better cleaning solution to clean a car wheel.
It’s not exclusive.
It’s the same in every niche.
The best SEO guys are broke because they’re nerds and won’t sell themselves.