Shopify billionaire co-founder & CEO Tobi Lütke — one of the most analytically rigorous founders alive — uses affirmations.
His exact words:
"If you tell yourself or write down something about yourself 100 times, it writes into the neurofrontal cortex at such a deep level that your brain will start reconciling you to that. It just works."
His personal example:
He was terrified of public speaking.
For one week he sat down every day for 10 minutes and wrote: "I love public speaking."
A week later the fear was gone.
"It's not like a placebo. You just actively change your neurofrontal cortex in this moment."
Your brain starts shaping your behavior around the identity you rehearse most.
Maersk, a global shipping company, says Kenya’s growing avocado exports are driving higher demand for refrigerated containers, trucks and shipping space.
The company expects demand for logistics services in Kenya to remain strong through August.