Okay Bangalore
Stop doomscrolling alone and come do it with us 👀👀
We're renting out a movie theatre to put short form creators where they belong - on the big screen
I'm not saying this is like the Oscars, but you can expect a red carpet, the paparazzi, the Indian version of @ConanOBrien and food that's better than Wolfgang puck
Teamed up with namma home team, @RCBTweets, on something that’s as sweet as the city itself, jilebis shaped in essential Kannada, teaching you the language one bite at a time.
Our HQ is a 3 min walk to the Chinnaswamy. It’s match day later tonight and you can already feel the passion in the air. Match energy thumba joraagide! What makes RCB truly special is the way our fans rally behind the team, no matter where they come from or what language they speak. No other brand could’ve attempted something quite like this: a sihi welcome to learning our sihi bhaashe.
So, this one’s for every RCB fan & even more so for Bengaluru, a city that always finds new ways to bring us closer. Enroll for the free Kannada lessons, fully sponsored by RCB, like a lot of us already have or walk into RCB bar & cafe over the next few days & taste the language that makes our home city India's sweetest.
Some background on our latest for @britanniaind@GoodDayCookies and the journey we’re on with this legacy brand.
The biggest player in a category is usually the most vulnerable. But what happens when the leader is striving for growth? Where does share come from?
That was the provocation when Britannia Good Day—a cookie giant—stepped beyond its category to challenge the undisputed king of chai-time biscuits. This wasn’t just about taking a bigger crumb of the market; instead, it was about owning a consumption ritual. Not just a share of growth, but a share of habit.
Sometimes in a competitive category, it’s good to look beyond obvious growth markers. When the task is penetration, mindshare must be won before market share can be contested. With Headlines by Good Day, we aimed to do exactly that, trying to sidestep the generic and making the chai-biscuit moment unmistakably its own.
Every piece of communication in this campaign has been rigorously concept-tested with consumers—evaluating comprehension, likability, and brand fit—to guarantee its resonance and impact. Personally, I’m very excited by this long-term challenge and all there is in store
CONTEST ALERT
Quote with your favourite auto POV, with you as the Yatri and stand a chance to win Amazon vouchers worth Rs. 5000🎉
Rules :
- Follow Namma Yatri
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