México rumbo al estancamiento https://t.co/SqJyeSUuSN contundente análisis de Pedro Aspe, uno de los mejores Secretarios de Hacienda que ha tenido México. (abróchense el cinturón y saquen el salvavidas debajo de su asiento).
🔴#IMPORTANTE | Agredieron a un chofer del transporte público con un termo metálico tras detener la ruta por un percance vial, uno de los pasajeros presuntamente se molestó y arremetió contra el hombre. El conductor se encuentra hospitalizado por el fuerte golpe en la cabeza.
Con información: Gerardo Sedano, (@Gerardosedano).
We spent $72K on a test comparing lifestyle images vs product images.
Similar titles.
Same products.
Same audiences.
Here’s the result:
To test this, we created 2 different feeds:
Feed A showed the products in use.
Feed B showed the products with a neutral background.
Both feeds ran in the same Performance Max campaigns, targeting the same audience.
After 3 months:
The lifestyle image generated $189,645 while the standard product image only brought in $8,970.
That’s the power of testing.
Such a small change led to a $180k difference in revenue.
Here’s why there’s such a big gap…
Think about what happens when someone searches for your product.
The screen fills with identical shopping ads—a wall of similar items, similar prices, and similar features.
If your ad doesn’t stand out, you’re relying on luck to get clicks.
Here’s the thing…
Your image is the first thing people see.
Before they read your price. Before they read your titles. Before they check your reviews.
So you need high-quality images that stop the scroll and convert.
That’s why top brands approach Shopping Ads differently.
They take their product images very seriously.
They don’t just copy them on their website. They tailor every single picture to the platform.
After working with over 500 brands (managed and consulted), we’ve found 4 key factors that move the needle the most:
- Multiple angles
- Clear, clean backgrounds
- Proper sizing for all devices
- Consistent style across products
Now… you’ll get really far with these tips.
But if you want to take your performance to the next level, test and refine them based on performance data.
Lifestyle images worked for this brand.
Since they sell furniture & home accessories, lifestyle images look more captivating than plain, white background photos.
But for another, they might not work just as well.
You couldn’t just “guess” which one will perform better.
The only way to know for sure is to test it.
It’ll take extra effort to set these up…
But the payoff in revenue is worth it.
En el 80º aniversario de la liberación del campo de concentración de Auschwitz, recordamos a uno de sus presos, San Maximiliano Kolbe
Durante la ocupación nazi en Polonia, fue enviado al campo de concentración de Auschwitz en 1941
Allí recibió la palma del martirio.