why is it so easy to forget that the whole point of any part of life is to enjoy the journey that you're on. the days that feel so long right now will soon be missed. and even when you are thinking about the past you again arent able to be in the future.
6 months ago we were excited to generate ads where the character didn’t have 7 fingers and 3 eyes.
6 months later now ai is outperforming real videos in ad spend. Real UGC is dead because the trust in people is gone, but AI ads extend way beyond UGC. They’re engineered to educate and entertain.
in another 6 months, 90% of all ads will be ai. Nothing will be real, ads will be go live in 3 days start to finish, and if you’re still wasting money betting on ugc and traditional marketing, you’re really falling behind.
but where will brands find and hire these creators? they’re literally hidden across the world.
Here. https://t.co/QlXNthTLVI ;)
Beauty-focused gummy supplement brand Imaraïs Beauty has been acquired by Healthy Extracts for an undisclosed sum.
Founded by Aaron Hefter and Sommer Ray in 2021, Imaraïs Beauty retails at Target, Sprouts, Ulta, and Nordstrom.
Imaraïs is preparing to launch at 4,000+ CVS stores and is also distributed throughout Canada and the UK.
Healthy Extracts is a vertically integrated VMS company based in Henderson, NV.
If you’re looking for AI UGC creators check out https://t.co/RMi2vx1yI7
The creators all have 2+ years of experience with AI Ads and have worked w large brands
You can also post a creative brief and creators will apply to your job
Shoot me a DM for more details
Here's exactly what determines how far you can scale your ecom brand.
Once you understand the market and your product... it all comes down to three things.
Number one: your ability to get content.
Number two: your ability to turn that content into winning creatives.
And number three: your ability to optimize over time so you actually get better, not just busier.
That's it. That's the whole game.
If your creative output is inconsistent, slow, or unpredictable... your scale is capped.
Most brands I see are stuck not because of their product or their market.
They're stuck because their creative team is a bottleneck.
No system. No consistency. Just chaos.
Fix the creative output. Fix the optimization loop.
AND scale
Creative teams are a bottleneck because they have a size cap and the team can get burnt out.
Top brands like IM8 are running 1500 meta ads at once. Theyr’re hiring some UGC creators and running them as ads but almost half of their ads are outsourced to AI Creators.
Brands need a central place to discover and hire AI Ad creators.
Now they can at https://t.co/U3F3aNv42s
Hire the best AI Ad creators or post jobs and let them come to you.
There’s something wrong with AI Ads…
Don’t get me wrong.
The ad is amazing, indistinguishable from reality and very well made.
But the AI creators are all facing the same issue. They have to promote themselves, make ads for brands, and rely on the algorithm to push their work out to the right eyes…
That’s why I built the Fiverr for AI Ads:
https://t.co/kgo0ZK9J1F
We handle distribution for you and brands come knocking on your door.
It’s application & invite only for creators.
Adrian dm me for an invite code
If you’re an AI Creator, RT + comment link to your portfolio and I’ll send you an invite
This is not real.
probably 90% of the consumers will not recognise this as AI
and it took me less than 30 minutes to make
you can literally make a video like this for ANY product
Funding is not validation.
it is a timer.
if the round does not buy speed at the exact choke point, all you did was rent headcount and call the delay strategy a milestone.
I quit my 6 figure salary at RevenueCat to be a solo founder
I have this MacBook
I have just 3 MONTHS
I have to make this work.
I will be documenting my journey.
New project launch incoming…
They are lying to you
AI Ads don’t take 1 prompt & they aren’t made in 10 minutes.
If you run an Ecom brand and you’re wondering how your competition is making viral AI Ads at scale while running their business…
They’re outsourcing to AI creators who specialize in script writing, hooking the audience, prompting, editing, etc…
Like this post and comment “Ads” to get connected with AI Ad creators
The IRL connection economy is a $400B+ market.
And companies are racing to own it.
In the last 6 months, $800M+ in capital was deployed on "IRL" bets.
@Tinder invested $60M into a new Events feature for connecting matches in-person. They're pivoting to IRL and offering experiences such as speakeasies, raves, and pottery classes.
@222place: raised a $10.1M Series A to curate blind social experiences for Gen Z. Personality-matched groups sent to hyperlocal nightlife events.
@JagermeisterUSA launched BestNightsVC - the only venture fund in the world dedicated solely to nightlife and IRL connection. 16 portfolio companies across 4 continents.
@timeleft: dinner with 5 strangers, every Wednesday. €18M ARR. 6,500 dinners/week across 200+ cities.
Dion: members-only social app where the first move is buying someone a real drink, redeemed IRL. 10K members, 30K+ on the waitlist founded by @revekkapal.
Pie: Bonobos founder @dunn built an IRL friendship app. $24M raised. 130K+ MAU.
@weroad_official: group trips for 20-30 year olds who don't know each other beforehand. $150M valuation.
Matchbox: is an algorithm-powered matching platform for IRL events and has powered over 100,000 connections. founded by @liamjmcgregor (prev @MarriagePact)
New dating apps like Known @Celesteamadon, Cerca @MylesCerca, and Ditto @AllenWangzian are aiming to improve connection amongst young people.
Billion-dollar companies are paying $$$ for community and events leads:
- @AnthropicAI: Marketing Events Manager ($255k)
- @tryramp: Community Manager ($223k)
- @tryramp: Events & Culture Manager ($181k)
- @duolingo: Senior Community Manager ($193k)
- @NotionHQ: Community Programs Lead
Everyone knows the more time we spend online, the more valuable real-life connection becomes.
The question isn't whether IRL wins.
It's who facilitates it best.
I'm 23
Started YouTube at 18
Instagram at 19
Dropped out of college at 20 to go ALL IN!🔥
Today:
1.46M YouTube subs
862K on Instagram
357K on LinkedIn
180K on Twitter
1 million dollars of lifetime revenue
Six figure agency @markitup_in
Amazon bestselling author
Social media CHANGED my life.
You can do it too!
THIS is how👇
it blows my mind that AI creators are fighting over the same ecom brands while every local business in their zip code has no idea what AI can do for them yet.
skincare. supplements. fitness. the same 3 niches on repeat. everyone making the same AI UGC for the same brands. razor thin margins. saturated.
and look...DTC is a great lane. you can make real money helping brands scale with AI ads. nobody's saying stop.
but you're stepping over the easiest money you'll ever make.
every local business owner knows AI exists. they've seen chatgpt. they've heard the buzz. what they DON'T know is how far it's come and how much they're losing by not using it.
there are businesses within 10 minutes of your house right now.
divorce lawyers ,chiropractors, dentists, real estate agents, med spas, roofing companies, insurance brokers... running the same tired ads they've been running for years. some of them are still paying for mailers and newspaper spots.
they know AI is a thing. they just have no idea it can make a full video ad for their business in 5 minutes for less than a dollar.
you could walk into any of them with a demo on your phone and they'd lose their mind. they're not behind because they're stupid. they're behind because nobody showed them what's possible yet.
that could be you. same nano pro. same kling. same tools you already use. completely different market with basically zero competition.
everyone's fishing in the same pond. there's an ocean right next to it with nobody in it.
the money is right there. go get it.