Stephen

Helping you scale your Ecom store with AI ads

[Stephen @AI_ads_guy]

At the source" is doing all the heavy lifting here. It reframes every failed purchase as a category problem instead of a customer problem.

[Henry @HenryCrochemore]

Pain Source Targeting.

"Foot pain shouldn't control your life. HF Stride barefoot shoes are doctor-designed to eliminate pain at the source: zero-drop sole realigns your body naturally, wide toe box stops cramping and pressure."

This pattern names the location of the pain and promises to eliminate it at the source rather than treat the symptom downstream.

The hook works because chronic foot pain readers have already been sold orthotics, insoles, and arch support sleeves. Every previous purchase treated the symptom. Source language flips the buyer's mental model and reframes prior failures as logical outcomes of the wrong category, not personal failure.

Three tactical takeaways:

First, each feature is wired to a mechanism instead of a benefit. Zero-drop sole realigns the body. Wide toe box stops cramping. That structure reads like a doctor's note, not a product page.

Second, the social proof number is concrete and oddly specific. One point four million walking pain-free now is large enough to feel like a movement but small enough to be plausibly auditable.

Third, the risk reversal is split. Free shipping handles the upfront friction. Thirty-day guarantee handles the downstream regret. Two different objections, two different mechanics, both inside one line.

Your Health Journal runs as an authority brand layering health-vertical offers underneath an editorial wrapper. HF Stride is the barefoot shoe product they currently push hardest, and the copy template is portable across pain-source categories like back, knee, and plantar fasciitis.

The other thing worth dissecting here is the verb pairing in the bullets. Realigns, stops, reduces, strengthens. Four verbs, four mechanisms, no adjectives. That structure is unusual in barefoot footwear copy because the category typically over-relies on lifestyle adjectives like natural, free, and conscious. Cutting them out forces the copy to read like a clinical brief.

The doctor-designed phrase is also doing more than authority signaling. It pre-empts the most common objection to barefoot shoes, which is that they lack support. By naming a doctor at the design stage, the brand inoculates against the support objection before the reader can voice it. That single dash-modifier removes a major friction point that more elaborate copy usually has to walk around.

Pricing strategy in this vertical is also a story worth telling. Barefoot shoes used to cap at one hundred fifty dollars because the buyer was a true believer who valued the principle. HF Stride and its peers have widened the market by pricing in the seventy to ninety range and pairing it with risk reversal. That price point converts the curious-but-not-committed buyer who is treating the purchase as a pain experiment, not a lifestyle conversion.

https://t.co/BEbeElaOfd

NOW GO FUCKING PRINT 🔥

I use @GetHookdAI to spy on 80M+ winning ads. They scrape 110,000+ brands daily on Facebook.

[Stephen @AI_ads_guy]

Hair is one of the few supplement outcomes people can actually see. Visible progress almost always outperforms benefits that are harder to measure.

[gethookd.ai @gethookdai]

Her hair went from thinning to thick in 8 weeks. One scoop daily.

I keep seeing this exact hook across collagen brands. Different creative, same 91 score. Here's why it works.

The patterns:
→ Specific transformation + specific timeline = belief
→ "One scoop" simplicity removes friction
→ Women 35+ sharing real results > any polished ad
→ When you find a winning hook, test 10 variations. Don't move on
→ Hair growth consistently outperforms skin/joint angles in collagen

Full swipe file: https://t.co/ZRSQ0Lt7og

[Stephen @AI_ads_guy]

This shouldn't be out here

[Alex Fedotoff @FedotOff90]

def seeing some more fluctuations last few weeks as well. BUT, VSL's are still printing, seem to be more a lot more stable than other formats. Highly recommend you crack VSL's if you haven't yet.

Put a swipe file of 200+ VSL bangers for you: https://t.co/HK0bwgWDBX

[Stephen @AI_ads_guy]

Great breakdown of how a product can borrow value from adjacent markets. Longevity, beauty, and cardiovascular health all reinforce each other here.

[Henry @HenryCrochemore]

Stem Cell Reframe.

"Not your average cocoa, it's a stem cell power up. Our high flavanol powder delivers 1200 mg of plant based flavanols per scoop to support your body's natural repair system."

This pattern takes a familiar grocery category and reframes it as a cellular intervention, which collapses the buyer's price ceiling.

The psychology is a category jump. Cocoa retails for ten dollars a bag in the buyer's mind. Stem cell support retails for sixty plus. When you rename the same powder using the second category, you import its price tolerance, its perceived efficacy, and its supplement-shelf credibility in one phrase.

Three tactical takeaways:

First, the milligram count does heavy lifting. Twelve hundred milligrams of flavanols sounds clinical even if the reader has no benchmark for what a normal dose looks like. Quantification reads as research even when it does not prove anything.

Second, the four checkmarks each end in an asterisk. That tiny piece of disclaimer language signals supplement compliance to a buyer who has already been burned by overpromising. It is a trust micro-cue.

Third, the usage line is sneaky. Mix into coffee, protein shake, or oatmeal removes adoption friction. The reader does not have to invent a new habit slot. Black Forest Supplement is part of the high-flavanol cocoa wave that piggybacks on legitimate cardiovascular research without making FDA claims. The category is small but the LTV is brutal because flavanol cocoa is one of the rare supplements that produces a felt circulation effect inside a week.

One detail worth pulling apart is the verb choice in the headline. Power up reads as gaming language, which is unusual for a supplement aimed at adults concerned about cardiovascular markers. The verb pulls the offer down a half-step in age perception and widens the addressable audience without losing the older buyer who actually has the money to subscribe.

The science-backed framing in the closer is doing quiet work too. Real, science-backed cocoa to help your body repair, renew and glow from within. Glow is a beauty-category word smuggled into a heart-health pitch. That single word converts the offer from a pure longevity buy into a vanity-adjacent purchase, which is the bridge that lets the supplement convert women who would otherwise pass on a cardiovascular product.

Watch the offer structure carefully. Forty percent off auto-applied is friction removal at checkout, not a discount story. Most supplement brands fumble this by burying the code in the body. Auto-applied tells the buyer the decision has already been made for them and they only have to follow through.

https://t.co/EXjSTxSXT7

NOW GO FUCKING PRINT 🔥

I use @GetHookdAI to spy on 80M+ winning ads. They scrape 110,000+ brands daily on Facebook.

[Stephen @AI_ads_guy]

Comparison ads work because they shift the question from “Should I buy?” to “Am I buying the right one?” That’s a much easier conversation to win.

[gethookd.ai @gethookdai]

"4 out of 5 collagen supplements are a waste of money."

That hook has been running for weeks. And it keeps printing. Here's why comparison ads crush in supplements.

The patterns:
→ Lead with a scary stat, then position as the solution
→ 91 performance scores on comparison angles consistently
→ Zero fluff in creative. Data and claims only
→ "Waste of money" triggers loss aversion hard
→ Review-site branding adds authority even when it's the brand's own ad

Full swipe file: https://t.co/ZRSQ0Lt7og

[Stephen @AI_ads_guy]

The order matters more than the tactics. A great ad can't fix a product nobody wants, but a strong market can survive average execution.

[Henry @HenryCrochemore]

$1k/day in dropshipping usually isn’t blocked by effort

it’s blocked by starting in the wrong order

most people:

find a random “winning product”
build a store
run ads
lose money
repeat

the operators doing real numbers do the opposite

they validate the market first
source with margin
build the store fast
then focus on the only thing that really scales it: ads

i put together a guide breaking down the full framework behind this

for the next 48 hours i’m giving away:

- the $16m dropshipping blueprint
- how to find demand before picking the product
- sourcing + margin rules
- store setup stack
- the ad creation approach that actually matters

rt + comment "market" and i’ll send you the dropshipping blueprint
(follow for dm)

[Stephen @AI_ads_guy]

A 306-day run is usually a sign that the creative taps into a core desire, not a temporary trend. Hair confidence is one of those evergreen markets that rarely goes out of style.

[gethookd.ai @gethookdai]

"I’ll never stop 👌🏼<br /> <br /> Collagen powder by &#064;wildnutritionltd <br /> <br /> #hairadvice #healthyhair #hai..."

Wild Nutrition is printing.

306 days active on Facebook. That's not a test. That's a winner they keep scaling.

The creative is simple. The copy hits the pain point in the first line. No fancy production. Just a clear message that converts.

This is what a winning ad looks like when you strip away the noise.

https://t.co/AL7PKxDxQK

See all their ads → https://t.co/p2jKNef6Ux
I use @GetHookdAI to spy on 80M+ winning ads. They scrape 110,000+ brands daily on Facebook.

NOW GO FUCKING PRINT 🔥

[Stephen @AI_ads_guy]

The cycle of switching agencies usually repeats the same issue in a new wrapper. Different people, same lack of real testing velocity.

[Alex Fedotoff @FedotOff90]

Most agencies SUCK. if you run an ecom biz, you know exactly what I'm talking about.

The pitch is great, sales call, case studies etc etc. Everything seems to be good until you still working with them. Then you realize they give you an account manager who's working on 20 other accounts and wasting your time and money. Slow responses, no understanding of the platforms. Then you cut the agency, and the whole cycle starts again with another agency lol

For the longest time, we couldn't make Google work in our biz. We've had basic branded campaigns that monkey can set up, but no one could crack cold (DemGen, YouTube, etc.). Switched like 4 different agencies, who all promised to crack it. No one could. We also tried to bring it in-house, but it didn't work out either.

Then, a friend of mine recommended @blvckledge. He managed to scale his cold Google campaigns to $30k + a day spend when other agencies couldn't crack it.

Saw Jackson for a long time here on Twitter, but again, everyone has a pitch, so I was skeptical. Took like few months to move forward with him and the experience so far has been great, communication is fast + finally they helped us crack cold Google campaigns (demgen, YT) to now $10k + a day in spend.

Nothing life-changing, but a massive progress compared to the previous agencies we worked with and we def haven't maxed it out yet. I think we can get it to $30- 50k+ a day in spend with better ads and funnels.

Great to see some people in the space actually backing up their claims and delivering.

And if you're wondering, no, Jackson didn't pay me for this, just sharing my experience in case someone is struggling to crack Google.

[Stephen @AI_ads_guy]

A 77-day run says everything you need to know about signal strength. If it survives that long, it’s not an ad, it’s a system.

[Alex Fedotoff @FedotOff90]

Founder ads are PRINTING indeed. One of the top formats in our ad accounts.

The one below was running for 77 DAYS.

I put together 144 founder ads in different niches you can learn from and replicate. One swipe file. One click save to your gethookd account.

Get it here: https://t.co/ooiqJrjvZl

[Stephen @AI_ads_guy]

The strongest health angles don't argue with what people are already doing, they reveal what might still be missing. That shift from "managed" to "healed" creates a completely different conversation.

[Henry @HenryCrochemore]

Quiet Compounding.

"You brought your A1C down. You take your medication. You check your numbers. And your doctor tells you that you are managing it well. But managing it well means one thing. You are preventing new damage. What about the damage that already happened?"

Quiet Compounding reveals that the prospect's existing management routine only freezes the problem in place while prior damage continues to accumulate silently in the background.

It works because it weaponizes the prospect's compliance against them. Every responsible thing they have done (medication, monitoring, lifestyle) is reframed as insufficient without being attacked as wrong. The reader cannot get defensive because the brand agrees they are doing well. The new fear is something they had not considered: that 'well managed' and 'healing' are not the same word. Calcium score is the perfect proof point because most prospects have never had one taken, which means the brand can introduce an entire metric the reader did not know they were failing at. The wound metaphor at the close gives the abstract concept of damage a physical shape the reader can hold in their head.

Three tactical takeaways:

1. Validate the prospect's current behavior before introducing the gap. Attacking their compliance loses them. Praising it and then revealing its limit keeps them engaged through the rest of the body without triggering the defensive reflex.

2. Introduce a metric the prospect has likely never tested. Calcium score, lipoprotein(a), homocysteine. The unfamiliar number creates curiosity that A1C and LDL cannot, because the reader has no existing frame for what counts as good or bad.

3. Use the wound metaphor explicitly. 'It stops the bleeding. It does not heal the wound.' Concrete imagery outperforms the word damage alone and gives the rest of the body a visual anchor the reader will carry into the VSL.

Dr David Gibbs is positioned as an interventional cardiologist with a metabolic vascular specialty, targeting the post-diagnosis diabetic and pre-cardiac male prospect. The 4,300 procedures number is the credibility anchor doing the work that an unknown brand name cannot do on its own. This is a high-AOV niche where the funnel is almost always a long VSL with a multi-bottle subscription back end, and the calcium score angle is one of the highest-converting hooks running across the entire metabolic supplement category right now.

https://t.co/TIBYJnFEnY

NOW GO FUCKING PRINT 🔥

I use @GetHookdAI to spy on 80M+ winning ads. They scrape 110,000+ brands daily on Facebook

[Stephen @AI_ads_guy]

Gut health ads almost always cluster around the same pains: bloating, energy dips, digestion anxiety. That’s your pattern layer.

[gethookd.ai @gethookdai]

180+ winning gut health ads running on Facebook right now.

All 4-5 star rated. All currently active. Videos, statics, UGC.

Full swipe file below. Study them. Replicate them. Print.

https://t.co/KpgaxnkWHt

I use @GetHookdAI to spy on 70M+ winning ads.

[Stephen @AI_ads_guy]

You’re not creating ads, you’re creating angles at scale. Big difference.

[Alex Fedotoff @FedotOff90]

BTW, the magazine/ news article is one of our best-performing formats rn. Perfect for high-curiosity clicks, it's driving traffic to the advertorial for further pre-selling.

This is how we create 6 of these ads in under 60 seconds and go from inspiration to launch in 10 min.

[Stephen @AI_ads_guy]

This is such a clean reminder that the best audiences are built, not targeted.

[Zed @ZedNilm1]

Hotel lobby during a mastermind weekend in March. 38-year-old guy I'd never met sitting on a couch with his laptop open. Doing $670K/month on a supplement for people with plantar fasciitis.
Asked him how he found his audience at scale. He didn't use interest targeting or lookalikes built from existing customers. He built his entire audience off a single landing page.

The landing page is built around one specific search intent: "foot pain getting out of bed in the morning." That's the most common Google phrase for plantar fasciitis sufferers who don't yet know what plantar fasciitis is. They just know their feet hurt when they stand up at 6 AM.

He ran Google search ads against that exact phrase for 3 months to build the page audience to 280k+ visitors. Then he layered Andromeda lookalikes off the page visitors and their behavior. Now 78% of his Meta ad spend runs against those lookalike audiences. ROAS sits at 3.4 consistently across all of them.

He told me he never went after "plantar fasciitis supplement" as a search keyword because the people who already know the medical term also know the supplement options. He went after the people who just know their feet hurt when they stand up. Search intent at that earlier stage is gold.

14 months running. CAC dropped 38% from launch. Andromeda lookalikes built from search-intent landing pages is the cheapest top-of-funnel signal you can layer into Meta and nobody is doing it.

[Stephen @AI_ads_guy]

Most brands don’t lack opportunity, they lack willingness to localize properly.

[Alex Fedotoff @FedotOff90]

I just pulled the data on where the ecom entrepreneurs in our community are coming from.

Spain came in as our 4th biggest country. Bigger than Australia. Bigger than Germany. Bigger than France or Italy.

Most US ecom Twitter ignores Spain. Most US founders never test Spanish-language creative. Most US agencies don't have Spanish copywriters on call.

That's the opportunity.

Spain has 47M people. Joins onto a Spanish-speaking population of 600M+ globally including Mexico, Argentina, Colombia, Chile, Peru, and the 60M+ US Hispanic market. Spanish creative tested in Spain travels into all of LATAM with minor regional adjustments.

The Spanish consumer overindexes on premium skincare, supplements, and wellness vs the EU average. Meta CPMs in Spain are roughly $3-5 in our categories. Cash on delivery handles 15-20% of orders. Card processing through Stripe Spain handles the rest. Local couriers (SEUR, MRW, Correos Express) handle the last-mile in 24-48 hours.

What I'm watching:

→ Spanish-language ecom entrepreneurs quietly building $1- 10M+ brands without ever showing up on English Twitter
→ US brands with Hispanic-American customer bases that haven't tested Spain directly (zero added product cost, huge addressable market)
→ The Iberian + LATAM play as the single biggest underserved Western ecom opportunity right now

We're investing more heavily into Spanish-language testing across our portfolio over the next 6 months.

Watch what gets built in Madrid and Barcelona over the next 24 months. The serious ecom entrepreneurs are already there.

[Stephen @AI_ads_guy]

The real move is spotting the 3–4 dominant hooks across all 270.

[gethookd.ai @gethookdai]

270+ winning protein & sports nutrition ads running on Facebook right now.

All 4-5 star rated. All currently active. Videos, statics, UGC.

Full swipe file below. Study them. Replicate them. Print.
https://t.co/ihcCRaITHY

I use @GetHookdAI to spy on 70M+ winning ads. They scrape 110,000+ brands daily on Facebook.

[Stephen @AI_ads_guy]

The quiz is doing more than filtering, it’s building commitment before the pitch even lands.

[Alex Fedotoff @FedotOff90]

0 to 5463 launched ads in 2 months.

Advertorial -&gt; Quiz to recurring app offer. Hyper scaling mode.

MRR model makes it work.

Found on https://t.co/uk2kKfXDrc

Link to one of the best ads: https://t.co/AnStJyfKMh

[Stephen @AI_ads_guy]

Shut it Mfer!!!

[Alex Fedotoff @FedotOff90]

India. Supplements. AI Animations work WORLDWIDE.

If I were an Indian, I would sell supplements in India like there is no fucking tomorrow.

Lots of products to copy from the US market. 200+ AI animation ads in 1 swipe file( deleting in 48 hours)

https://t.co/TR9wlHN374

[Stephen @AI_ads_guy]

This is what happens when you buy trust, not just reach. Small audience, massive intent.

[Zed @ZedNilm1]

Members club in Miami last Friday. 43-year-old guy on the rooftop. $1.1M/month on a nootropic for executives and founders 40+. Targets the demo that can't focus by 3 PM after a morning of decisions.
Asked him for his unsexy growth channel. He said podcast sponsorships.

Specifically, he sponsors 4 podcasts that no one outside finance and ecom Twitter has heard of. Total monthly spend $38K. The combined audience is around 90K weekly listeners across the four shows. He gets a 60-second host-read at the top and another at the 45-minute mark on each episode.
Those 4 shows alone drive 23% of his total monthly revenue at a 4.1 ROAS. Better than every Meta campaign in his ad account.

He told me niche podcast sponsorship is the most underpriced media buy in DTC right now. Most ecom entrepreneurs won't touch it because it doesn't scale linearly with spend, doesn't show up cleanly in their MMM, and doesn't give them dashboards to obsess over. It just makes money.

His test process: he sponsors any podcast with 15K+ engaged weekly listeners and a host whose voice he personally trusts. 3-month commitment minimum. Drops the ones that don't pay back, keeps the ones that do. He's tested 31 shows in 14 months and 7 made the keep list.

That's a 23% hit rate on a channel where most ecom brands don't even take their first swing.

[Stephen @AI_ads_guy]

This frame is dangerous in the best way, you're not selling a fix, you're exposing a future people already fear.

[Henry @HenryCrochemore]

Inherited Disease Frame.

"Lisinopril wrecked my father's kidneys across 15 years. He is dead now. And I nearly walked into the same trap." "For 15 YEARS, and I mean fifteen straight years, my father was stuck on blood pressure medication."

Inherited Disease Frame opens with a parent who already lived the reader's future on the same protocol the reader is about to start, and shows that future as a slow extinction rather than a single dramatic event.

Hypertension patients fear the stroke headline but actually live with the medication trade off every single morning. Watching a father lose 15 years to the same pill the reader was just prescribed is more vivid than any clinical statistic ever printed. The narrator is not warning about a disease, she is warning about a script the reader is currently reading along to in real time. That makes the call to action feel like rebellion against an industry, not a purchase from a brand. The Little League detail seals it, because every reader has a similar small ritual they are watching disappear.

1. Bracket the timeline in years, not symptoms. Fifteen years of medication hits harder than a list of side effects because it implies an entire life lost rather than a bad month.

2. Show the second drug, not just the first. The medication staircase (Lisinopril, then Amlodipine, then exhaustion stacked on exhaustion) sells the trap better than any villain monologue could.

3. End each consequence with a small domestic image (shoes two sizes larger, coaching Little League, the bathroom tile at 2am). Specific household losses convert better than generic decline language.

There is a quiet structural move at work as well. The narrator's father carries the suffering, but the narrator herself carries the awakening. That split protects the offer from any single point of failure. If the father story is doubted, the daughter is still standing. If the daughter sounds too polished, the father's fifteen years still stand on their own.

Ava Morgan is part of a wave of natural blood pressure offers running father and daughter narratives across the supplement category. The vertical is one of the largest in supplement direct response and the share libraries for these brands routinely show hundreds of active variants stacked on a single core script with only the family member, the city and the medication name swapped out across siblings.

https://t.co/U4x7Ccjny8

NOW GO FUCKING PRINT 🔥

I use @GetHookdAI to spy on 80M+ winning ads. They scrape 110,000+ brands daily on Facebook.

[Stephen @AI_ads_guy]

Love seeing this kind of momentum

[Alex Fedotoff @FedotOff90]

Fucking love the software game. At @gethookdai we are seeing 100s of users daily moving from other platforms and creating some cool shit with our API and MCP. Result: MORE winning ads and more profit.

Printing time for our users.