Your brain has a large vlookup table. You have been trained to identify the sound of the word "dog" and it correlates with the real world animal "dog"
The sound "dog" has nothing to mean the real world "dog". It is the correlation that you have learned.
Why we can't see the reality๐งต
Universe is a stream of data points. We can perceive only a subset of these through a limited no' of senses we have. Senses others have but we don't
Electric field - Sharks, Rays
Magnetic field - Select birds, turtles
And many more
Lets take sound as an example.
When you say something, you vibrate the surrounding air molecules. This vibration strikes your ear drum.
Your ear drum converts it into electric signals which in turn is converted into the illusion of sound.
Colors don't exist in this world. There is no red, blue or yellow.
Our brain creates the illusion of color. Two people can never be sure that their perception of red color is same.
Even the senses we have don't cover the full range.
Light: We see only visible range. Night predators can see IR. Bees can see UV.
Sound: We can sense only 20 Hz - 20kHz. Bats do upto 200 kHz, Pigeons go down to 0.5Hz
Touch: Pythons sense small temp changes like 0.03 C
Often builders try to offload the work of imagining the product or fearure to the user.
Asking user what product / feature will solve their problem is useless.
User can only tell you if they like your product or not. That's all.
Users never told Steve Jobs that want an iPad
Customer research is a waste of time. Customers often don't know what they want. Rarely when they know what they want, they can't articulate it. Even if they can articulate it, they can never tell you the product that will solve their problem.
The ground is being prepared for the final nail in the coffin. Here's how;
Take a trivial social media incident โ
Add political propaganda โ
Fuel it with manufactured social outrage โ
Amplify it with paid news media โ
Drag it into Parliament โ
Invoke "law and order" โ
Seek a judicial stamp โ
If you canโt see the pattern, youโre not paying attention. The stage is being set for the Broadcast Bill again. Social media, the last refuge of free speech, will soon fall.
And no, Iโm not defending Ranbeerโs comment. But when a nation starts taking jokes seriously while treating real crimes like rape, murder, and drunk driving as a jokeโฆ itโs truly doomed.
Enjoy while it lasts. ๐
Our mind is an echo of evolutionary history of billions of years
Our desires and triggers are compressed rules of what ancestors found useful to survive. From single cell --> Reptiles --> Mamals --> Us
10. Self preserve at all cost
Groups make participants to self preserve itself at all costs. Participants believe in lies and lie to avoid conflict and preserve the group