Türküm, doğruyum, çalışkanım.
İlkem; küçüklerimi korumak, büyüklerimi saymak, yurdumu, milletimi, özümden çok sevmektir.
Ülküm; yükselmek, ileri gitmektir. Ey Büyük Atatürk!
Açtığın yolda, gösterdiğin hedefe durmadan yürüyeceğime ant içerim.
Varlığım, Türk varlığına armağan olsun
A note to ARMY.
For the first time in a long time, I feel... liberated. Liberated because our boys are finally free.
No military enlistment hanging over their heads. No pressure to prove they belong. No need to seek validation from institutions. Just seven artists creating the music they want to create, on their own terms for their fans.
BTS have spent their entire career refusing to take the easy road. They've challenged expectations since debut. They've questioned the status quo instead of conforming to it. And today feels like another reminder of who they've always been.
I hope we, as ARMY, trust them. I hope we stop assuming that every opportunity like playlisting and radio is a missed opportunity. Sometimes choosing not to do something is the strongest statement an artist can make.
It's easy to look at what other artists receive and wonder why BTS don't have the same advantages. But not every advantage comes without a cost. The industry isn't built on free favors. Every system asks for something in return. BTS have shown, time and time again, that there are some things they simply won't compromise, their integrity and principles are their priority.
So let's not spend our energy dwelling on what could have been. Let's pour it into what has always made this fandom extraordinary. Stream because you love the music. Buy because you believe in the artistry. Promote because you want more people to experience what BTS have created. Not because it's an obligation. Not because it's a job. But because it's love.
One thing I hope we never lose as a fandom is our willingness to speak up against injustice. Silence has never changed an industry. Progress has always come from people who were willing to question unfair systems and demand better. So let's keep adapting. Let's keep evolving. Let's NOT feel defeated. Let's keep amplifying BTS' artistry, supporting every release, and meeting every challenge with even greater determination. We don't play by the industry's expectations but we rise above them. And every time BTS reach new heights on their own terms, we remind the world that integrity and excellence will always outlast prejudice.
BTS will keep making art. We'll keep showing up. We'll keep amplifying their work. We'll keep aiming high. And we'll keep proving that a community built on genuine love and respect will always outlast any trend, award, or institution.
Namjoon, I KNOW you didn’t post your Grammy story alongside that photo of yourself holding the newspaper in the 2.0 MV by accident. Just hear me out.
Here’s what I found in the articles printed in the newspaper he’s holding:
“Brand New 2.0 Launches… Complete Strategic Overhaul.”
“The newly unveiled ‘Version 2.0 Update’ is expected to mark a major turning point—not merely as a software upgrade, but as a transformation capable of reshaping humanity’s digital DNA.”
“While the 1.0 era was defined by one-way information delivery, the 2.0 era empowers users to take control of the flow of information and create entirely new forms of value.”
“This will bring about a revolutionary change. The dawn of the ‘Brand New’ era has already begun, and companies or individuals who fail to adapt will inevitably be left behind.”
“According to recently released performance figures, they have achieved over 200% growth compared to previous results, shattering every industry record in the process. Cheers are now heard everywhere, and every project they touch turns into a massive success, proving once again that they truly possess the Midas touch.”
“Rather than being constrained by convention, they continue to forge new paths with fearless determination.”
The newspaper’s narrative aligns so closely with what BTS have been trying to tell us.
They’ve entered a new 2.0 era—one that can no longer be defined or contained by the boundaries of the industry. They outgrew those boundaries a long time ago, becoming a turning point that changed the very DNA of the modern music industry.
The 2.0 era is about BTS defining the rules of the game themselves and creating new value. It’s an era where Grammy recognition no longer seems to be the ultimate goal. Instead, they’re focusing on what truly matters: making music that isn’t judged by its language or where it comes from.
The success of ARIRANG exceeded every possible expectation, breaking industry records—exactly what the newspaper talks about. They’ve also made it clear that they want to create music without being confined by the industry’s long-established rules.
This doesn’t read like a protest against the Grammys. It feels more like a declaration that they’ve outgrown those boundaries. It’s not about fighting the system—it’s about moving beyond it.
We don’t need the Grammys to define the value of our music anymore. WE’RE GOING TO MAKE MUSIC FOR THE SAKE OF MUSIC.
That’s what I took away from all of this.
And this is exactly why I love Namjoon. He’s a genius. He never posts anything without intention—there’s always a reference, always another layer to uncover.
I LOVE HIS SEXY BRAIN.
BTS announces they will not submit their music for the 2027 GRAMMY awards, following the Recording Academy’s addition of an Asian-focused category:
“I hope music itself can be heard and loved rather than being distinguished by region or language.”
#ELLEstar#Jin#gucci
“나답다는 건, 그리고 ‘진답다’는 건, 내가 원하는 대로 산다는 것일 거예요. 물론 모든 걸 다 할 수는 없겠지만.”(웃음)
한 번도 같은 얼굴로 머문 적 없는 사람. 누구보다 성실하게 자신의 자리를 지키면서도, 누구보다 자유롭게 스스로를 매번 새롭게 써 내려온 진의 가장 뜨거운 지금을 엘르 8월호 커버에 담았습니다. 더 자유롭고, 더 대담하며, 더 낯선 얼굴을.
구찌의 2026 맨즈 컬렉션을 입은 진의 화보와 인터뷰는 엘르8월호 에서. 패션 필름과 유튜브 콘텐츠도 곧 공개됩니다. 진의 6종 커버는 지금부터 국내외 온오프라인 서점에서 ���날 수 있습니다.
J-HOPE ON DRIVE #협찬 제이홉 #jhope IN #AudemarsPiguet WITH #Dazedkorea The Cover for 2026 AUGUST Issue of <DAZED> KOREA 제이홉처럼 달린다는 것. 태양처럼 온 힘 다해 빠르게. 더 강하게. 더 멀리. 모험처럼, 더한 스포츠처럼. 오데마 피게의 로열 오크 오프쇼어 컬렉션과 제이홉의 1분 1초 그 모든 것.
To move like J-HOPE, to run with the relentless force of the sun. Faster. Stronger. Farther. Like an adventure, like the ultimate sport. Every second of J-HOPE's journey, captured alongside the Royal Oak Offshore collection from Audemars Piguet.
director MILKY
text SOHEE fashion KIM YOUNGJIN photography MOK JUNGWOOK art SERI hair LEE HYUNWOO make-up KIM DAREUM set YAWN assistant JUNYA
#AudemarsPiguet #오데마피게 #RoyalOakOffshore <데이즈드> 8월호는 7월 10일 오전 11시부터 프로필 링크를 통해 예��� 구매가 가능합니다. <DAZED> KOREA pre-orders open via link in bio at 11AM KST, JULY 10.
#ELLEstar#Jin#gucci
“나답다는 건, 그리고 ‘진답다’는 건, 내가 원하는 대로 산다는 것일 거예요. 물론 모든 걸 다 할 수는 없겠지만.”(웃음)
한 번도 같은 얼굴로 머문 적 없는 사람. 누구보다 성실하게 자신의 자리를 지키면서도, 누구보다 자유롭게 스스로를 매번 새롭게 써 내려온 진의 가장 뜨거운 지금을 엘르 8월호 커버에 담았습니다. 더 자유롭고, 더 대담하며, 더 낯선 얼굴을.
구찌의 맨즈 컬렉션을 입은 진의 화보와 인터뷰는 엘르8월호 에서. 패션 필름과 유튜브 콘텐츠도 곧 공개됩니다. 진의 6종 커버는 지금부터 국내외 온오프라인 서점에서 만날 수 있습니다.
J-HOPE ON TIME #협찬 제이홉 #jhope IN #AudemarsPiguet WITH #Dazedkorea The Cover for 2026 AUGUST Issue of <DAZED> KOREA 다가오는 시간을 붙잡기. 그리곤 순간순간 즐기기. 곱게, 덧없게. 시간의 무게를 곱씹어가며, 하지만 가볍게 이겨내며. 〈데이즈드〉와 제이홉이 만난 시간.
Holding on to the time that slips away. Then savoring each fleeting moment, gracefully, transiently. Reflecting on the weight of time, yet carrying it with lightness. The time <DAZED> KOREA shared with J-HOPE.
director MILKY text SOHEE fashion KIM YOUNGJIN photography MOK JUNGWOOK art SERI hair LEE HYUNWOO make-up KIM DAREUM set YAWN assistant JUNYA
#AudemarsPiguet #오데마피게 #RoyalOakOffshore <데이즈드> 8월호는 7월 10일 오전 11시부터 프로필 링크를 통해 예약 구매가 가능합니다. <DAZED> KOREA pre-orders open via link in bio at 11AM KST, JULY 10.