Jeff Bronikowski

Global Head of Strategic Music Initiatives
Apple, Inc.

[Jeff Bronikowski @jbronko1]

@kittypurrzog

[Massimo @Rainmaker1973]

Rush Sturges and Ben Marr decide to kayak a drainage ditch in Lions Bay, British Columbia. It's a 800+ meter descent, with top speeds of 72 km/hr (45mph).

[📹 GoPro]

[Jeff Bronikowski @jbronko1]

@Egregiorum @supplementmaxer @Egregiorum did it reduce your triglycerides?

[Jeff Bronikowski @jbronko1]

@DavidSacks @Jason @chamath @friedberg you guys recently said this is a myth. Would be great if you could explore this week?

[Aakash Gupta @aakashgupta]

Google’s single data center in Council Bluffs, Iowa consumed 1 billion gallons of fresh water in 2024. One facility. One year. Enough to supply every home in Iowa for five days.

The reason they need fresh water is pure chemistry. Evaporative cooling towers work by running water over hot surfaces and letting it evaporate. 80% of the water a data center pulls in literally vanishes into the atmosphere as steam. You can’t recycle steam.

The remaining 20% becomes concentrated mineral waste. Calcium, magnesium, silica. Every cycle through the cooling loop makes the water more corrosive. After enough passes, it starts clogging pumps and eating through heat exchangers. Multi-million dollar equipment destroyed by limescale.

Recycled wastewater carries even more of these minerals from the start. You could treat it, but less than 1% of U.S. water is recycled. Most cities don’t even have separate pipes to deliver reclaimed water to industrial customers. A data center wanting to use recycled water would essentially need to build its own treatment plant on site. Meanwhile, municipal potable water costs almost nothing.

So they just drink from the tap. Across all its data centers, Google used 8.1 billion gallons in 2024, nearly double what it used three years earlier. The company claims its water stewardship projects “replenished” 4.5 billion gallons. Those projects aren’t even in the same watersheds where they’re pulling the water. Same playbook as carbon offsets. Consume locally, offset globally, call it sustainable.

The trajectory is the real story. U.S. data center water consumption could quadruple by 2028. That’s 68 billion gallons for cooling alone, before the 211 billion gallons consumed indirectly through electricity generation. Two-thirds of new data centers since 2022 are being built in regions already facing water scarcity.

Nobody’s asking why they use fresh water. They’re asking what happens to the towns sharing a water main with a facility that drinks like 50,000 people showed up overnight.

[Aakash Gupta @aakashgupta]

Google’s single data center in Council Bluffs, Iowa consumed 1 billion gallons of fresh water in 2024. One facility. One year. Enough to supply every home in Iowa for five days.

The reason they need fresh water is pure chemistry. Evaporative cooling towers work by running water over hot surfaces and letting it evaporate. 80% of the water a data center pulls in literally vanishes into the atmosphere as steam. You can’t recycle steam.

The remaining 20% becomes concentrated mineral waste. Calcium, magnesium, silica. Every cycle through the cooling loop makes the water more corrosive. After enough passes, it starts clogging pumps and eating through heat exchangers. Multi-million dollar equipment destroyed by limescale.

Recycled wastewater carries even more of these minerals from the start. You could treat it, but less than 1% of U.S. water is recycled. Most cities don’t even have separate pipes to deliver reclaimed water to industrial customers. A data center wanting to use recycled water would essentially need to build its own treatment plant on site. Meanwhile, municipal potable water costs almost nothing.

So they just drink from the tap. Across all its data centers, Google used 8.1 billion gallons in 2024, nearly double what it used three years earlier. The company claims its water stewardship projects “replenished” 4.5 billion gallons. Those projects aren’t even in the same watersheds where they’re pulling the water. Same playbook as carbon offsets. Consume locally, offset globally, call it sustainable.

The trajectory is the real story. U.S. data center water consumption could quadruple by 2028. That’s 68 billion gallons for cooling alone, before the 211 billion gallons consumed indirectly through electricity generation. Two-thirds of new data centers since 2022 are being built in regions already facing water scarcity.

Nobody’s asking why they use fresh water. They’re asking what happens to the towns sharing a water main with a facility that drinks like 50,000 people showed up overnight.

[Jeff Bronikowski @jbronko1]

@elonmusk How about a lower price if you don’t drive more than 500 miles per month AND use it more than 90% of the miles? Might increase adoption and result in safer roads.

[Jeff Bronikowski @jbronko1]

@charlesmurray Episode 2 when they risk their generally prosperous lives to declare independence is one of my favorite hours of television.

[Deutsche Grammophon (DG) @DGclassics]

.@AppleClassical has introduced an exclusive new listening guide feature to their iOS app. It takes users inside notable works as they listen, highlighting details and explaining the work in real time as it unfolds, phrase by musical phrase. Notes from Apple Music’s classical experts help listeners identify instruments and follow the stories behind the music.
Discover more at: https://t.co/bNyZSVkRH3

The listening guides are available in English, French, German, Japanese, Korean and Simplified Chinese.

[Jeff Bronikowski @jbronko1]

@dan636680 @RealEmirHan Don’t forget about Grease!

[Apple Music Classical @AppleClassical]

Let us guide you as you listen.

Launching today, Listening Guide takes you behind the scenes of 100+ great classical works with real-time notes from the editors. https://t.co/VhwvzeNyVy

Get the latest version of Apple Music Classical to experience all the new features.

[Jeff Bronikowski @jbronko1]

Excited to launch this!

[Apple Music @AppleMusic]

Introducing, DJ with Apple Music. Build and mix your sets directly from Apple Music’s library of over 100 million songs. Get started now: https://t.co/SYap2RRBQT

[Jeff Bronikowski @jbronko1]

@OscarMarx13 @Coach_Saint @LafColFootball @Airsportsgroup1 @SummitJerseyFB Congrats!

[Tim Cook @tim_cook]

I'm so proud of the many teams across Apple developing powerful technologies that are improving people’s lives. The Hearing Aid feature on AirPods Pro 2 uses your personalized sound profile so you can hear the moments that matter.

[Jeff Bronikowski @jbronko1]

@CoachDiCenzo Amazing, gutsy 4th down calls, paired with lethal execution! Congrats on a fantastic season!

[Wesleyan Athletics @wes_athletics]

🏆🏆🤩🏆🏆

Your 2024 NESCAC Champions 🏈

[Wesleyan Athletics @wes_athletics]

🏈 WEEK 9 PREVIEW | @Wes_Football (7-1) at Trinity (7-1)

➡️ The winner of this 1st place clash will win the 2024 NESCAC Championship outright
➡️ The Cards are winners of 5 straight, the longest active win streak in the NESCAC
https://t.co/39Th4sRHgz

[Jeff Bronikowski @jbronko1]

@JarettSays You might find this movie interesting. https://t.co/AbUOWNt0m8

[Wesleyan University Football @Wes_Football]

‼️WELCOME THE CLASS OF 2028‼️
Jack Bronikowski
Summit HS, NJ
X: https://t.co/y8rokT3oXk
Hudl: https://t.co/3F4bHUOipP
#RollCards

[Tyler Kessel @TylerKessel12]

Once again very honored to be named to the Super 100 All State team!! @SummitJerseyFB @NJFCA

[Jeff Bronikowski @jbronko1]

@LVlerah @BowdoinFB @CoachBJHammer @CoachMacBC @MeteaFootball @parps34 @GoUBears @MeteaAthletics @MeteaBoosters @METEAHOOPS @MVMensXCTF Congrats!

[Jeff Bronikowski @jbronko1]

Super excited for the launch of Vision Pro today and particularly gratified to have worked on the launch of one of the coolest native apps for the platform, Algoriddim's djay! Check out the video and article below. You can integrate your Apple Music subscription to mix with our full catalog, on Vision Pro but also on Mac, iPhone, iPad, Android and Windows!
https://t.co/9a2Ct0akCv
https://t.co/5lVTGGcClR