Josh Burns

Changing lives through storytelling.
Founder of Spark Collective - Sparking impact through digital marketing.

[Josh Burns @jburno]

“I can’t always rely on my desires, but I treat them like the Messiah.” - @BeautifulEulogy

[Josh Burns @jburno]

@bkparadox @joshpuckett One of us would be in jail right now

[Josh Burns @jburno]

Contributed to accomplishing the goal of fundraising $63,080, exceeding the campaign goal of $40,000—funding the growing impact of the organization for the upcoming year!

To find out how we accomplished all of this, click here: https://t.co/bPRIpgv2Ph

[Josh Burns @jburno]

We're celebrating some more exciting work at Spark Collective with an amazing organization here in Chicago! Here's what happened... 🧵

#nonprofit #digitalmarketing

[Josh Burns @jburno]

Supported the fundraising of digitally attributed donations for a total of $23,539, making up 37% of the overall year-end goal.

[Josh Burns @jburno]

3. Do I know how to mobilize data to build a case for more digital marketing resources?

What does the budget planning process look like for digital marketing in your organization?

[Josh Burns @jburno]

Here are three steps that have helped me advocate for more digital marketing budget in nonprofits and mobilize that budget to grow organizational impact:

1️⃣ Analyzing data.

2️⃣ Telling a true story with the data.

3️⃣ Reframing expenses as investments.

#nonprofit

[Josh Burns @jburno]

2. Do I understand the digital marketing data well enough to make decisions based on it?

[Josh Burns @jburno]

We're nearing Spark Collective's 1-year birthday! (More on that soon)

We've spent the last year working with some amazing organizations—creating growth!

I'm excited to share one of those experiences with you today in a new case study: https://t.co/n58ehUVZvN

#nonprofit

[Josh Burns @jburno]

Nonprofits, it's likely that you have a lot of year-end data to sift through. Here is some help on analyzing your digital marketing data: https://t.co/76jPOelJQc

[Josh Burns @jburno]

When was the last time you looked at your organization's digital marketing data?

If your answer to that question isn't at least "monthly" then you're most likely making uninformed decisions about your marketing.

[Josh Burns @jburno]

Data should be the foundation of your decisions in digital marketing, not your feelings or perceptions.

Agree or disagree?

[Josh Burns @jburno]

Do you work in a nonprofit or a business?

[WINCINNATI @WINCINNATI_]

JAKE. BROWNING. 🔥 #Bengals

[Josh Burns @jburno]

@bkparadox Remember that one time you played soccer?

[Josh Burns @jburno]

@bkparadox I think you’re confused.