Jenny Donnithorne 🚢

Healthcare marketer, former RN, consumer health advocate & founder of @minthealth1

[Jenny Donnithorne 🚢 @jdonnithorne]

@dickiebush Hey everyone. Jenny, a healthcare marketer from Sydney AU, here. 2nd cohort. Travelling in EU atm, but aim to give it a good push when I get back home soon. Great to meet you all. Go hard!

[Dr Julie Ayre @julieayre32]

Are you passionate about health literacy but not sure where to start with making your services, health information, or research studies more accessible for people with disabilities?

The Health Literacy Hub has a webinar series running Aug-Oct focused on exactly this!

(1 of 5)

[Jenny Donnithorne 🚢 @jdonnithorne]

So sad to wake to the news of the passing of Mary-Louise McLaws. We honour her life & her monumental contribution to public health in Australia & abroad. A kind, trusted and mighty Australian. Deepest sympathies to her loved ones.

[ABC News @abcnews]

Mary-Louise McLaws, who was an epidemiologist at UNSW Sydney for more than 35 years and shared crucial information during the pandemic, has died after a long illness, her family has announced https://t.co/hWJqNREMgU

[Jenny Donnithorne 🚢 @jdonnithorne]

@harsh_bud What an incredible journey Harsh. I hope we get to meet up in Sydney soon. You are blazing a trail!

[Jenny Donnithorne 🚢 @jdonnithorne]

@alexnotioncity Yay! Well done.

[Jenny Donnithorne 🚢 @jdonnithorne]

@dickiebush Jumping aboard the ship for my second voyage. Focused on improving my planning and writing output from voyage 1. Looking forward to meeting all the new shippers - particularly everyone in ANZ! Big shout out for everyone down under! 🦘🪃🇦🇺🇳🇿

[Jenny Donnithorne 🚢 @jdonnithorne]

@harsh_bud @ship30for30 Great! Shall we see if there are any sydney shippers in the last and next Ship 30 cohort and get a little group together? I can see who was in the last one, and we can check the next group when it starts this weekend?

[Jenny Donnithorne 🚢 @jdonnithorne]

Congrats Harsh, that is really inspiring progress. I have signed up for Shop30 again, so looking to build on my, albeit much slower, progress. Love to connect with you and any other Sydney based shippers when there’s time and opportunity. Wishing you every success with your new offerings.

[Jenny Donnithorne 🚢 @jdonnithorne]

How to find a new niche as a healthcare marketer:
1. Study competitors who are already successful in your field
2. Identify their niches & areas of specialisation
3. Look for gaps or underserved segments you can differentiate yourself in.

[Jenny Donnithorne 🚢 @jdonnithorne]

I walk daily, so listen to lots of podcasts. I like to look back on what I've listened to - as it often reflects what I'm thinking/doing that week.

My top podcasts this week:
• How I Built It: 12 simple automations to get you started
• Steph Smith: Doing content right (paid)

[Jenny Donnithorne 🚢 @jdonnithorne]

How to find unmet market needs as a healthcare marketer:

• Look for specific challenges, pain points & needs
• Conduct market research, surveys & interviews to gather insights

Opportunities are everywhere. Match unmet needs with your passions & expertise.

[Jenny Donnithorne 🚢 @jdonnithorne]

Plain writing tips for health communicators to increase health literacy in your written communications:

1. Be clear and concise
2. Craft your message with your audience in mind
3. Use words and formats that make it quick and easy to understand.

[Jenny Donnithorne 🚢 @jdonnithorne]

Agency life! Too true!

And you've got no idea who Sarah is! 🤣

[Agency Quotes @AgencyQuotes]

Client, 9 hours from deadline: “We love it!”
Client, 5 hours from deadline: “We love it!”
Client, 2 hours from deadline: “We love it!”
Client, 21 minutes from deadline: “Sarah’s got some comments on the edit...”

#thingsyouhearinagencies

[Jenny Donnithorne 🚢 @jdonnithorne]

Are you a health promotion or health MarComs pro working in food and nutrition?

UNICEF has just published a Guidance Framework to Support Healthier Food Retail Environments for Children.

Download the report from the website below. 🍎

[Dr Sandro Demaio @SandroDemaio]

The food retail sector has the powerful potential to protect and promote children's right to nutritious foods, and healthy food environments. That's why we're proud to feed into this new report from @IHT_Deakin, @UNICEF and more.
Read now: https://t.co/aNh6tEbO7O

[Jenny Donnithorne 🚢 @jdonnithorne]

Are you planning next month's health content & campaigns? Here are 7 health (AU) awareness days for July 23:

Dry July (1-31)
NAIDOC Week (2-9)
National Diabetes Week (9-15)
Stress Down Day (23)
International Self-Care Day (24)
National Pain Week (24-30)
World Hepatitis Day (28)

[Australian Indigenous HealthInfoNet @HealthInfoNet]

NEW resources by @DiabetesAus, developed to refresh #diabetes knowledge for Aboriginal & Torres Strait Islander health workforce. Videos support delivery of basic diabetes education & accompanying flyer available: 🔗 https://t.co/kECPuIji0z

[Jenny Donnithorne 🚢 @jdonnithorne]

4 writing tips to keep health communication short and concise, increasing health literacy:

1. Keep sentences short and simple
2. Convey one idea per sentence
3. Remove unnecessary words
4. Use lists and bullet points

Ref: @TAPPCentre

[Jenny Donnithorne 🚢 @jdonnithorne]

Writing in plain English is often more difficult & time-consuming than writing at length.

However, it's worth it because a broader audience will be able to access & understand your message.

Plain English removes barriers and makes your health content more accessible.

[Jenny Donnithorne 🚢 @jdonnithorne]

Want to grow your health marketing service into a new niche? Look for unmet needs:

• Assess challenges, pain points & needs
• Do market research, surveys & interviews
• Look for gaps where you can provide a unique solution

Find a need & build an offering to solve it.