JD

YouTube Strategist @1of10media
Book a call:

[JD @JDstrategy]

ONE FREE CALL = 500,000 views

Derek was unsure where his focus should be for months, leading to a lack of uploads.

After one call, I identified the content that he should invest his time into, how to package them and how to tell a story through his videos.

[Richard the Youtube strategist @Richard_YTS]

Logan was getting under 5K views per video, sometimes under 1K.

One idea just hit 16k views, a 3.1x outlier. Here is exactly how we built it.

[JD @JDstrategy]

@MarioJoos Love that you're highlighting this recently

[Richard the Youtube strategist @Richard_YTS]

Pretty crazy that Mark Wahlberg's new YouTube channel uses the 1of10 thumbnail generator 😯

[JD @JDstrategy]

@raqisright @plugging "Pay me $4k to manage your socials" - shadowbanned person

[JD @JDstrategy]

Another one to add to the list

[JD @JDstrategy]

"Do it first, do it better, or do it bigger"

The easiest option is to just do it first

[Richard the Youtube strategist @Richard_YTS]

Packaging is everything.

We took the composition from an EDC thumbnail that was performing well... bold text, creator surrounded by products.

And we already had validation that a similar style CRUSHED on her channel before (19x outlier, 2M views).

So we combined both and packaged this video the same way.

The result?

663K views. 2.3x outlier. 8 days.

[JD @JDstrategy]

Thumbnail breakdown tomorrow

[Richard the Youtube strategist @Richard_YTS]

Recent win from the 1of10 team! This video is going crazy.

Link in bio to work with us :)

[JD @JDstrategy]

See a high-interest topic: “How To Make Beautiful Websites.”

Understand that this phrasing is saturated for the idea

Do the opposite “Stop Making Ugly Websites.”

This is called reverse ideation 📈

[JD @JDstrategy]

Higher highs for Derek here 📈

[JD @JDstrategy]

ONE FREE CALL = 500,000 views

Derek was unsure where his focus should be for months, leading to a lack of uploads.

After one call, I identified the content that he should invest his time into, how to package them and how to tell a story through his videos.

[JD @JDstrategy]

Icons we love to see

[JD @JDstrategy]

ONE FREE CALL = 500,000 views

Derek was unsure where his focus should be for months, leading to a lack of uploads.

After one call, I identified the content that he should invest his time into, how to package them and how to tell a story through his videos.

[JD @JDstrategy]

"Do it first, do it better, or do it bigger"

The easiest option is to just do it first

[JD @JDstrategy]

Within just 2 weeks the video became his most popular video.

If you want results like this, book a call here:
https://t.co/4OOrqZ53aA

[JD @JDstrategy]

The bar keeps rising and I love it

[JD @JDstrategy]

@sethfowIer 👊

[JD @JDstrategy]

The one thing people forget about when it comes to ideating is taking the channel's audience into consideration. This post explains why it's important

[Richard the Youtube strategist @Richard_YTS]

We helped one of our clients get 309,000 views and a 3.0x outlier with a single video.

And the best part?

We knew this was going to CRUSH before it even went live.

You see, the packaging taps into two core triggers simultaneously.

1. Authority Structure: "I Tried 1000s of Shoes" immediately tells the viewer this person has done more research than they ever could. And the best part? You don't even need to trust Christina as a creator to click. You just need to believe the statement. That's what makes this format so powerful for reaching NEW viewers... the number builds the credibility for you.

2. Audience Dialed In: Christina's audience is a minimalist audience - and this is SUPER important. They actively want to own less. So "Here's the Only 6 You Actually Need" compared to THOUSANDS doesn't just simplify a decision... it speaks directly to the identity of her viewer. That's the life they're trying to build. And on top of that, it opens a curiosity loop. What ARE the 6? Even if you don't care about minimalism, you want to know the answer.

And the word "Actually" is doing more heavy lifting than most people realise.

It creates a gap between what the viewer currently believes and what this video promises to reveal. It implies that whatever shoes you THINK you need... you're probably wrong.

But the thumbnail takes it a step further.

Most fashion style videos use thumbnails that show close-up product shots, someone holding a pair of shoes to camera or maybe a lineup of shoes on a shelf.

Whereas for Christina, the overhead perspective with multi-colored shoes is so visually different from what you typically see on YouTube that it acts as a natural pattern break in the feed.

And that novelty is what stops the scroll.

But it doesn't JUST stand out. It also clearly supports the title. You see someone who owns a LOT of shoes... which is EXACTLY the credibility the title is promising.

Can you guess where we took inspiration for this thumbnail from? 👇

[JD @JDstrategy]

@Richard_YTS 🫡

[Richard the Youtube strategist @Richard_YTS]

We helped one of our clients get 309,000 views and a 3.0x outlier with a single video.

And the best part?

We knew this was going to CRUSH before it even went live.

You see, the packaging taps into two core triggers simultaneously.

1. Authority Structure: "I Tried 1000s of Shoes" immediately tells the viewer this person has done more research than they ever could. And the best part? You don't even need to trust Christina as a creator to click. You just need to believe the statement. That's what makes this format so powerful for reaching NEW viewers... the number builds the credibility for you.

2. Audience Dialed In: Christina's audience is a minimalist audience - and this is SUPER important. They actively want to own less. So "Here's the Only 6 You Actually Need" compared to THOUSANDS doesn't just simplify a decision... it speaks directly to the identity of her viewer. That's the life they're trying to build. And on top of that, it opens a curiosity loop. What ARE the 6? Even if you don't care about minimalism, you want to know the answer.

And the word "Actually" is doing more heavy lifting than most people realise.

It creates a gap between what the viewer currently believes and what this video promises to reveal. It implies that whatever shoes you THINK you need... you're probably wrong.

But the thumbnail takes it a step further.

Most fashion style videos use thumbnails that show close-up product shots, someone holding a pair of shoes to camera or maybe a lineup of shoes on a shelf.

Whereas for Christina, the overhead perspective with multi-colored shoes is so visually different from what you typically see on YouTube that it acts as a natural pattern break in the feed.

And that novelty is what stops the scroll.

But it doesn't JUST stand out. It also clearly supports the title. You see someone who owns a LOT of shoes... which is EXACTLY the credibility the title is promising.

Can you guess where we took inspiration for this thumbnail from? 👇

[JD @JDstrategy]

First video working together📈

[Richard the Youtube strategist @Richard_YTS]

42,000 views and climbing for one of our new clients. We helped with the idea and packaging.

Consistent work on ideas, packaging & strategy adds up.

DM if you want help growing your channel :)