Journalists may not be optimistic about the future of their profession, but they are hellbent to lead the fight against #fakenews. We all must play an active role in supporting credible journalism. Download @Greentarget's report to learn how. https://t.co/F0ZUv6IJ1c
@lenny_padilla@jimmy_scholler That was one helluva game! I was there, texting Jimmy's dad who was traveling on business. A foreshadowing of great things to come. Happy birthday Jimmer!
Just like you, we are actively monitoring the #COVID19 crisis. Check out @Greentarget’s resource center for communicators to get real-time updates and analysis on the evolving situation. https://t.co/J8YxUM7bCr #MarketingStrategy#communications
Our hope is that by making intentional investments in organizations whose philosophies align with our values, we’ll be able to foster diversity & inclusion not only in our offices, but in our communities broadly. We are proud to support these truly standout organizations! #BHM
Join @theLPSC NextGen over lunch on 2/21 for their 3rd Annual Writers’ Workshop to learn how to #write like an expert in the #legal & professional services industries and hear from our very own Director of Content & Editorial Strategy @bcopple! https://t.co/RlGgK8C3lN
Looking for #thoughtleadership that works? Let the data drive. Read more about how to use data to supercharge your #editorial process and convert passive readers into engaged client prospects in our white paper here: https://t.co/4JstPchGYS
#contentmarketing#DataDriven
We are excited to introduce our white paper, “Data-Driven Content Strategy for Professional Services"! In the report, our Digital, Research, & Editorial teams offer insights on how to use data to create effective #thoughtleadership. Read more here: https://t.co/4JstPchGYS
What percentage of marketers have a documented content strategy?
Find out in our State of Digital & Content Marketing Survey to be released later this week! #legalmarketing#contentstrategy
“SEO research is often a proxy for user interests.”
Our Director of Digital & Analytics JM Upton discusses effective ways to utilize #SEO in crafting an effective content distribution strategy #legalmarketing
https://t.co/d1PNRvUBpH
.@LMGLifeSciences shortlisted LS for the 2019 “Firm to Watch – Financial & Corporate” award. The annual award ceremony honors leading firms and legal professionals operating in the #lifescience industry. https://t.co/vKEofxLJyj
“By illuminating the content preferences of different types of decision makers, we provide new lenses through which professional services marketers can understand their audiences – and break through the noise.” - @jecorey on this year’s survey https://t.co/qDhUTLphHF
@Greentarget has just published the results or our survey of digital marketing. Check out the results – including a side-by-side analysis comparing the likes and dislikes of in-house counsel and C-suite executives (link: https://t.co/3Ti4GOL3u4) #b2bmarketing
Utility is the attribute our audiences say they’re most attracted to in content. We also believe it’s the quality most likely to move them toward purchasing decisions.
Here is @bcopple’s take on effective #thoughtleadership: https://t.co/Cdxi3zTfrn
With 10 years of research into the information
consumption behaviors of c-level executives, our managing editor, @bcopple, presents a smart framework for producing real thought leadership that addresses audience
needs. Spoiler alert: relevance, utility, u…https://t.co/blNoZxlij9
Thank you John Corey @jecorey and @Greentarget for a heck of a party at @LMAintl Annual Conference on Monday evening. Social events like this are as important important as the sessions in that they give folks a chance to catch up with those they haven’t seen in a year. #lma19
Publishing #content isn’t a result, it’s about creating #thoughtleadership - your audience should feel like they need to read it, and read it now, causing them to not only learn but call you for help - @Greentarget on the power of data-driven #storytelling at #LMA19