Jennifer Lancaster

Author, My Personal Brand, Set Up as a Micro Publisher.
Founder of a self-publishing course, Blogger. Australian 🇦🇺

[Jennifer Lancaster @jenlancaster]

Have trouble in launching books? You need my advice in Set Up as a Micro Publisher. It's for all indie author/publishers or self-publishing agents.
See: https://t.co/q5F4C4rmWR

[Jennifer Lancaster @jenlancaster]

@RSiddwell52228 @186a7b01a300497 It's pretty much the myth of the industry. That's why I talk so much about 'Markets, not Marketplaces' in my book, Set Up as a Micro Publisher.

[Jennifer Lancaster @jenlancaster]

@NoahRayWrites Australian Reads survey said the top reason for choosing a book was having enjoyed a book of theirs before, second was recommended by friend or family, third was the descriptive blurb.

[Jennifer Lancaster @jenlancaster]

@JDaltonAuthor Yes and no. We are fed up, but it was always hard to get reviews. With a book, you feel like you have to consider what it meant to you, frame it in a way that makes sense. Some readers may not feel confident so revert to star giving, if that. I've used BookSprout for reviews.

[Jennifer Lancaster @jenlancaster]

There is a time and a place for all words, but we can add word variety to ensure a pleasant read.
(Editing project, Joyful Eating). https://t.co/yP91xx1M8p

[Jennifer Lancaster @jenlancaster]

My next newsletter "A special issue: Mind Mapping for Book Brainstorming" is out now. Subscribe and stay in the loop on everything I'm creating.
https://t.co/DTBffxA6VU via @kit

[BookNote @BookNoteApp]

5 books to build the habit of thinking clearly:

1) Clear Thinking by Shane Parrish

[Jennifer Lancaster @jenlancaster]

@BookNoteApp My answer to clear thinking for ADHD: coffee.

[Jennifer Lancaster @jenlancaster]

@jaredleys Have one coming out called 'More Clients clients, Pre-Sold'. DM for the info.

[Jennifer Lancaster @jenlancaster]

One-eyed view of Sky. Competing products available cheaper online means a decline in sales while input costs rising.
"Iconic Aussie business that survived two world wars couldn't survive Albo" https://t.co/WXvIGZliHN via @SkyNewsAust

[Jennifer Lancaster @jenlancaster]

@Opportunitweet Yeah, the ME bank required me to use their shitty app and refuse to help personally.

[Jennifer Lancaster @jenlancaster]

@mike_mollman @CHRISDBRAND Redesign essential

[Jennifer Lancaster @jenlancaster]

@CHRISDBRAND Ah, but have you tried the 'fake vulnerable story about how you started writing and never expected to receive such plaudits' post over on Instagram? You havent hit rock bottom yet! 😅

[Jennifer Lancaster @jenlancaster]

Think about your author brand first, not your book. Why?

Because next year you will have another book idea. You need a main place that creates intrigue for all your books, and something that connects you to an intended audience.
An author website, author brand and style.

[Jennifer Lancaster @jenlancaster]

When writing your book, the last thing on your mind is how to capture attention with a hook.
Jean Stine was recommending book hooks (one-liners) back in 1997. It's even more important to learn how to write one now.
Think new, different, dramatic.

[Jennifer Lancaster @jenlancaster]

I must apologise for the US spelling in this post.
You just can't trust automatic content tools, however, you can entrust us with your book. Editing done the traditional way!

[Jennifer Lancaster @jenlancaster]

Jen's Mottos: Sell your reason why. 💗
If you start promoting with the reason why you have written the book (helping the world in some way) you will get more interest than just mentioning your book title.

[Jennifer Lancaster @jenlancaster]

@SDDonovan Yes, I advise Threads, Substack or Bluesky as alternatives in my new book.

[Jennifer Lancaster @jenlancaster]

@marketingandrew What you said 😹

[Jennifer Lancaster @jenlancaster]

What is wrong with Alyssa! Too much privilege? 😔 #Mafsau

[Jennifer Lancaster @jenlancaster]

@matt_j_lewis He's not that into you! Is a film starring Danny...