#forrb2bsummit opening remarks predict generative AI is going to be the biggest tech change in our lifetime. That’s why @intentsify is using the latest AI to deliver the next generation of buyer intent data. See how booth 519!
Boom! Look at these results – wow!!! Top quote of the day “It’s easy to buy a technology or put a process in place. It’s challenging if the people aren’t bought in.” #ForrB2BSummit Congrats again @suez on your ROI award win!
Congratulations to @Siemens_Energy for winning Program of the Year for their outstanding work formulating their marketing strategy. Great partnering @susan_macke! #forrB2BSummit
Need more proof that B2B Buying is becoming more complex? @bethcaplow and @bwinters_b2b shared interesting findings from @forrester B2B Buying Study about a big jump in number of interactions with providers.#forrB2BSummit
B2B marketers should pay attention to these 4 dramatic changes in buyers’ behavior. @loriwizdo and @Jenross17 will break it down in their #ForrB2BSummit keynote tomorrow.
https://t.co/n9cMHQsWFA
#forrB2BSummit ELE welcome remarks. Great conversation with #forrester execs. @carriejohnson gives great advice for alignment and transformation "you need true believers". I believe!