Beth Caplow

[Beth Caplow @bethcaplow]

Learn about four key ways that B2B buying varies across the globe and join @bethcaplow and @bwinters_b2b at this year's #ForrB2BSummit to find out how to adapt your regional strategies: https://t.co/r3IWOs9ikn

[Beth Caplow @bethcaplow]

Leona Lewis at Forrester's EMEA B2B Summit - Amazing!

[Beth Caplow @bethcaplow]

Getting to watch J.Hud's unique brand of R&B in the intimacy of your office on a Wednesday afternoon - wow #ForrB2BSummit

[Beth Caplow @bethcaplow]

@pjharrell and @nmaluso1 share how important it is for firms to be purpose-driven, confirming @karaswisher statement that organizations can't sit on the sidelines but must take a stance on big issues. All at #forrB2BSummit

[Beth Caplow @bethcaplow]

#ForrB2BSummit Julian Archer and Katie Fabiszak show how key data elements can be found in existing systems to create a final picture in their "Navigating the Marketing Data Landscape to Drive Better Business Results"

[Beth Caplow @bethcaplow]

Get ready for @forrester #SDSummit EMEA 2020 – now fully virtual with 40+ sessions, an interactive marketplace, and more! @B2BJD provides insights: https://t.co/CVXxtgg5zY

[Beth Caplow @bethcaplow]

@RJGazarek from @Atlassian shares how moving from product-first to persona-based messaging resulted in twice the visits at half the cost in their paid media and search efforts. Congrats to winners of the #pmktg #POY award for 2020 at #SDSummit!

[Beth Caplow @bethcaplow]

@KodakAlaris receives #POY award at #SDSummit by levaraging Launch processes from SiriusDecisions models, increasing website traffic 2x and exceeded revenue target by 75%. Kudos to @KaraRayburn!

[Beth Caplow @bethcaplow]

@DenisDenzo at #SDSummit shares how @DunBradstreet00 is helping companies reframe their go-to-market strategies with its platform that incorporates financial risk of firms in this covid-19 world. Very impressive and highly relevant for #B2B marketers!

[Beth Caplow @bethcaplow]

@Ciscopartners, another ROI winner at #SDSummit, shows 99% utilization by using persona-based joint marketing efforts with its partners. Amazing story at #SDSummit. Congratulations!

[Beth Caplow @bethcaplow]

Excellent panel on responding to the pandemic and economic downturn at #SDSummit with great customer stories and suggestions. See it on demand...

[Beth Caplow @bethcaplow]

@pjharrell teaches how understanding LTV and CAC across different segments can drive more efficient revenue #SDSummit. Work with your portfolio marketers to make this happen!

[Beth Caplow @bethcaplow]

Product-leveraged growth is a really interesting - and cost-effective way to drive revenue. See @Lisagsinger and @pjharrell session at #SDSummit

[Beth Caplow @bethcaplow]

#SDSummit Join Barry Vasudevan and me at 11:05am today as discuss how the Future of Buying impacts Portfolio Marketing!

[Beth Caplow @bethcaplow]

@colgateuniv We appreciate your thoughtfulness in making such a difficult decision.

[Beth Caplow @bethcaplow]

Does your org need better focus for your #sales and #marketing efforts? Check out @bethcaplow’s latest blog post to learn how prioritizing segments and #audiences can help your company. https://t.co/8PynVC9yt0 @SiriusDecisions @Forrester

[Beth Caplow @bethcaplow]

THE Jeff Lash explaining the SiriusDecisions Agile Engine in Minneapolis

[Beth Caplow @bethcaplow]

Driving engagement at the executive level. Learn how by reading my blog post: https://t.co/N2tPVP1aTt

[Beth Caplow @bethcaplow]

’Twas the night before #ProductLaunch: @jefflash reimagines the classic poem as a #prodmgmt tale: https://t.co/qu696H7jaY

[Beth Caplow @bethcaplow]

Check out @siriusdecisions’ 2019 #planning assumptions for #portfolio marketers: https://t.co/LOeFN8fzqu via @bethcaplow #B2B