Founder/CEO @simpletiger making B2B SaaS companies achieve market dominance in SEO like Segment, JotForm & ContractWorks. Self-ascribed Marketing philosopher.
I talk to a lot of people who gave up on Openclaw because their agent felt stupid, dumb, and broken.
That’s because it is actually stupid, dumb and broken.
Take your agent to school 👇
Introducing Fin: The world’s first AI Chief Financial Officer.
Fin outperforms humans 100% of the time.
RT + Comment “FIN” and I’ll send you an AI agent that saves 6-7 figures/year.
Sequoia just called the end of an entire go-to-market era and most SaaS companies won’t realize what hit them for 18 months.
Product-led growth was built on one assumption: humans would try the software. The entire playbook since 2010 optimized for human discovery. Beautiful landing pages. Frictionless free trials. Viral invite loops. Slack, Dropbox, Zoom, Calendly. $200B+ in market cap created by winning the user’s first 5 minutes.
None of that matters if an agent is picking the software.
Claude doesn’t care about your hero image. It can’t be impressed by your Dribbble awards. It’s reading documentation, parsing user reviews, checking API reliability, and matching features to use case. All the surface-level polish that convinced lazy humans to click “sign up” becomes irrelevant.
The new PLG funnel isn’t landing page → free trial → activation → conversion.
It’s agent query → documentation scan → feature match → recommendation.
Which means the new moat looks completely different. You don’t need the best onboarding. You need the best documentation. You don’t need viral loops. You need structured data that agents can parse. You don’t need a beautiful UI for the first session. You need an API that an agent can actually call.
The companies that won PLG hired designers and growth hackers. The companies that win agent-led growth will hire technical writers and developer relations engineers.
And here’s the part nobody’s pricing in yet: agents don’t have loyalty. They don’t have switching costs. They’ll recommend Supabase today and something better tomorrow if the documentation is cleaner or the pricing is more transparent. The stickiness that made PLG so powerful, the network effects and learned behavior, doesn’t transfer.
Sequoia is telling you the entire distribution layer is being rewritten. The question is whether your product is optimized for human attention or machine parsing. Most are built for the wrong audience.
@GoogleMyBiz I'm trying to help Inspiration Academy (Bradenton FL) with their GMB profile as reviews are locked and I'm wanting to begin running ads but not waste dollars if reviews aren't showing. We had over 20 that are not showing. Please help!
MY MIND HAS JUST BEEN BOGGLED.
I just tried the early release of OpenAI's new DeepResearch feature (rolling out later today to the $200/month Pro users).
I've been working in the CRM software industry for 30+ years.
It's not just that I've had court-side seats to the game, I've been on the court, doing my best to play the game. First in vertical CRM (my first startup) and now as co-founder of HubSpot. I've had some modest success and I feel like I have a pretty good handle on things in the industry.
That's why OpenAI's new DeepResearch feature boggled my mind.
I asked it create a detailed research report including competitive analysis, positioning, growth, product strategy and AI vision for the industry.
What it produced was an 11,000 word report. With data. And citations. And tables. And genuinely great insights -- including some I hadn't really thought of before.
What has me excited is not just that it can produce this kind of output (though that's pretty cool). What has me excited is that we'll be able to use this kind of output as *input* to a subsequent step in an agentic workflow.
Because the future is about agent composability. Being able to pull together pieces and put them together into a larger whole. The same way we build teams to work together to tackle higher order missions and goals.
This has been what I've been dreaming about for years. It's finally starting to happen.
We are seeing more and more of the future -- and it's happening quickly.
DISCLOSURE: I'm a small investor in OpenAI, and also a big fan.
@CasJam@Shpigford It is. Seth Godin said (and I paraphrase) put most of your marketing budget into your product and it will begin to sell itself. As a marketer I can tell you unequivocally the companies with great products were the easiest for us to market: Segment, Shopify, JotForm, etc.
Any good podcast agencies out there I should consider hiring for a couple of different podcasts we’re starting?
Looking for the full stack - help with prospecting, booking, management, production, editing, distribution and promotion.