Jeriad Zoghby

Chief Commerce Strategy Officer for IPG

[Jeriad Zoghby @jeriad]

Check out my latest article: Why digital commerce has manufacturers doing all of the work—with none of the rewards https://t.co/lQdu2iNBsw via @LinkedIn

[Jeriad Zoghby @jeriad]

My daughter / sous chef & I battled in a cookie bake-off for the Central Texas Food Bank, which netted $7k. I would encourage everyone to include your local #foodbanks in any end of the year #charity #donations to #giveback to the #communities you love if you can

[Spencer Cox @SpencerJCox]

I’m not sure this has ever been done before...but as our national political dialogue continues to decline, my opponent @PetersonUtah and I decided to try something different. We can disagree without hating each other. Let’s make Utah an example to the nation. #StandUnited #utpol

[Jeriad Zoghby @jeriad]

Please join Roald van Wyk & I for tomorrow's webinar on the marriage of #Creative & #DigitalCommerce. Better than staring at your cat in your pajamas. From your quarantined friends at Accenture Interactive & Association of National Advertisers https://t.co/q3RX42TLs5

[Jeriad Zoghby @jeriad]

Marketplaces are creating a reinvention of the retail model & a wave of disruption for manufacturing brands. This alliance of two powerhouses is dedicated to helping those brands transform. Wonder Twin powers, activate!
#marketplace #CPG #Beauty #Fashion #FMCG #ecommerce #Retail

[Jeriad Zoghby @jeriad]

Wonder Twin powers, activate!

[Jeriad Zoghby @jeriad]

As a leader in #CPG you understand how #marketplaces are disrupting your business. Either develop the right strategy or put shareholder value at risk. Best place to start is @AccentureACTIVE's 4 pillars of #MarketplaceTransformation https://t.co/rhM4MUe51e

[Jeriad Zoghby @jeriad]

@AccentureACTIVE We saw what happened when #Retail was slow to respond to #disruptive threats. Now it's #manufacturers turn to see how they'll respond. Did they learn from the #RetailApocalypse or will #ShareholderValue take the hit?

[Jeriad Zoghby @jeriad]

Excited to talk #DXD and the future of #DigitalExperiences in #DigitalMarketplaces tomorrow at #Opticon19. Especially after 12hrs of travel hell. See you in the morning, @jeriad & @AccentureACTIVE https://t.co/2sUAY7PCHH

[Optimizely @Optimizely]

Hear from @jeriad of @AccentureACTIVE as he takes the stage at #Opticon19 for a must-see session for any organization wrestling with the “one to many” relationship between brands, customers and marketplaces.. https://t.co/GRfwCbL1YJ

[Jeriad Zoghby @jeriad]

yep. We did it again. Go @AccentureACTIVE!

[Jeriad Zoghby @jeriad]

Come see my session on Digital Experience Delivery (DXD) at #AdobeSummit on Tues. We'll discuss the critical trends, the 4 O’s framework for managing digital marketplaces, & recent tech advances to unlock the power of DXD. https://t.co/FwXvF1j69F #AccentureActive #ConsumerGoods

[Jeriad Zoghby @jeriad]

Last day to check out our #SXSW Experience Cantina! It's only open till 2pm, so please come by if you haven't already.

[Jeriad Zoghby @jeriad]

The mere suggestion that his personal buying preferences are weighing into how he leads his company is more than worrisome. It's amazing how easy it is to fall into the bias trap that your individual voice as an exec is somehow representative of your consumers.

[Jason Goldberg @retailgeek]

Patek Philippe President “I wouldn't say yes to e-commerce... if I want to buy something nice, sorry, but I'm not willing to use e-commerce.“ https://t.co/QI6m9BF8uQ (this guy hasn’t learned a thing from history, his company is doomed) via @business

[Jeriad Zoghby @jeriad]

Congratulations Glen! Love working with you and nobody deserves to be an #Adweek50 honoree more than you do.

[Jeriad Zoghby @jeriad]

Amen! Too often I see the equivalent of a #TechFacelift and questions of why the impact wasn't seen. If you digitize a crappy service experience, you end up with a digitized crappy experience. Tech is critical, but alone it is sunk cost.

[omar abbosh @omarabbosh]

The investment dollars in #innovation alone don’t guarantee the business outcomes. The approach to #innovation has to be wiser & more deliberate ... I.e. we have to invest wisely #WisePivot

[Jeriad Zoghby @jeriad]

@AccentureACTIVE What a year! 1st the @adage recognition, then multiple @CannesLions wins, now this. I love who we are & our successes, but this is a reflection of brands demanding a new model to navigate a digital world that continues to evolve an accelerated pace

[Jeriad Zoghby @jeriad]

1st time at #MIMASummit & it was a great event. Remember, the goal of #personalization is to make it easy for customers to get what they want on their terms. Otherwise you’re just making it hard for people to give you their money. Don’t be that #brand!

[Jeriad Zoghby @jeriad]

@meganbreah @Mimatweets Thanks Megan. Love the notes :) Here’s the video on #profiling is not #personalization. https://t.co/JN0mqSFr7Z

[Jeriad Zoghby @jeriad]

If you can’t join us in Minneapolis tomorrow (Mon), tune in to #MIMASummit or follow @mimatweets to follow along. I’ll be talking about the fundamental shifts we are seeing in personalization from 10-10:45. @AccentureActive https://t.co/hFgj7CDVCB