@sweatystartup They're talking about the process of creating a product for a communal audience, not amassing a Twitter following. Net-new product may require net-new community, or it may not. This is the most practical framing of the strategy: https://t.co/7ID08LNt4T
@gregisenberg Potential shortcut to 1 and 2: Immerse yourself in an existing community.
Starting and growing a community is very difficult and time consuming, but an interested and engaged individual can immerse themself in an existing community quite easily.
@andrewharris_97 @stratechery's coverage of Netflix (and of everything, frankly -- particularly aggregation theory) is also great for anyone who hasn't seen it: https://t.co/MfYLCmsMjh