Jesse Semchuck

Profitable brand scaler | $1B+ DTC revenue | $250M+ managed ad spend | Current: VP of Marketing @getpestie | Former: @wearkizik, @TraegerGrills, @Purple

[Jesse Semchuck @jessesem]

On DTCx it feels like every operator out there is crushing it. The truth is that 96% of businesses never make it to $1 million in revenue and only 1% make it past $10m. If you’ve been able to build anything that helps your family survive, you’ve already won by most standards.

[Jesse Semchuck @jessesem]

@Welcome2SlapSon @Seanfrank saying wifey probably gets you an immediate no.

[Northbeam @northbeam]

If your Meta performance has been falling, you're not alone.

Northbeam data shows Meta CPCs hit 12-month lows but CVRs slid right alongside them.

Cheaper clicks haven’t meant better performance.

[Jesse Semchuck @jessesem]

@herrmanndigital Today was rough.

[Jesse Semchuck @jessesem]

@herrmanndigital @AkvileDeFazio If you’ve been doing this long enough you’ve been burned by this once or twice. Remember the Taylor Swift incident of 2022?

[Jesse Semchuck @jessesem]

@BambinoShopify Pulse

[Jesse Semchuck @jessesem]

@omooretweets This is the most disconnected take I’ve seen in a minute.

[𝒵𝒾𝓀✯ @_Gottalovezik]

So basically, companies pay Youtube to show ads and we pay Youtube to not show ads

[Ad Professor @The_AdProfessor]

13. PS5

[Jesse Semchuck @jessesem]

@codyplof I tell people all the time, “no at your funeral is going to get up and talk about how great of a marketer you were”. Family and friends are more rewarding than any work win you’ll ever have. I feel your blessing.

[Jesse Semchuck @jessesem]

@lorenzo_pravata Script

[Jesse Semchuck @jessesem]

@rokhladnik @herrmanndigital He’s great except he makes you go to Olive Garden.

[Jesse Semchuck @jessesem]

@mikefutia Meta

[Jesse Semchuck @jessesem]

@Seanfrank Audience trust erodes at an exponential rate. Overpaying for authenticity becomes a necessity.

[Jesse Semchuck @jessesem]

@beyondthepaid @ppcClickShark But it’s AI, it’s smarter than us.

[Jesse Semchuck @jessesem]

$60 CPMs with no audience data? 🤔 https://t.co/UodYrrh3s1

[Jesse Semchuck @jessesem]

@ppcClickShark @beyondthepaid I assumed loose keyword/interest-level targeting. If they can't deliver actionable volume on those high CPMs, advertisers will bail quickly.

[Jesse Semchuck @jessesem]

@oliverwhudson persona

[Jesse Semchuck @jessesem]

The small, often overlooked tactics are crucial to taking a brand from a few million to nine figures.

[Alex Jost @lxjost]

The fastest way to cut returns by 20% is not fixing your size chart; it’s excluding chronic returners from your marketing.

[Ron Iver @ronnui_]

[mid acceptance speech] I'd also like to thank Nord VPN

[Jesse Semchuck @jessesem]

They aren't saying hook testing isn't a good tactic. Only that it's potentially less of a win than completely new concepts that take off - was this a surprise to anyone? How many of your new concepts/angles take off?
https://t.co/nyEL4MJ9TV