On DTCx it feels like every operator out there is crushing it. The truth is that 96% of businesses never make it to $1 million in revenue and only 1% make it past $10m. If you’ve been able to build anything that helps your family survive, you’ve already won by most standards.
If your Meta performance has been falling, you're not alone.
Northbeam data shows Meta CPCs hit 12-month lows but CVRs slid right alongside them.
Cheaper clicks haven’t meant better performance.
@herrmanndigital@AkvileDeFazio If you’ve been doing this long enough you’ve been burned by this once or twice. Remember the Taylor Swift incident of 2022?
@codyplof I tell people all the time, “no at your funeral is going to get up and talk about how great of a marketer you were”. Family and friends are more rewarding than any work win you’ll ever have. I feel your blessing.
@ppcClickShark@beyondthepaid I assumed loose keyword/interest-level targeting. If they can't deliver actionable volume on those high CPMs, advertisers will bail quickly.
They aren't saying hook testing isn't a good tactic. Only that it's potentially less of a win than completely new concepts that take off - was this a surprise to anyone? How many of your new concepts/angles take off?
https://t.co/nyEL4MJ9TV