Jester

What’s your story? Specialists in digital marketing, SEO, responsive web sites, brand identity, video and training.

[Jester @jestercreative]

Hi everyone! We're going to be shutting down our X account soon, and are ramping up things on Threads! Follow us over there, ok? https://t.co/n6VXSsKThX

[Jester @jestercreative]

Jester is gearing up for another Social Media Writing workshop with @CEPSM to help you nail your social media presence.

Susan Murphy will be hosting a full-day interactive workshop, and we’d love to see you there!

#Jester #CEPSM #TellaBetterStory
https://t.co/lgCEZKsQMo

[Jester @jestercreative]

How do you turn followers into fans, and better yet, paying customers?

It may be time for a new approach, one that treats your “freebie” followers as valuable members of your community.

#jester #TellaBetterStory #marketingstrategy #communitymanager
https://t.co/vUWFfzX7x2

[Jester @jestercreative]

🧠 Caught on a learning plateau? 🧠

We’re here to help.

#jester #learning #memory
https://t.co/wXudRRYa8B

[Jester @jestercreative]

How has your brand adapted to recent shifts between this platform and… you know… the OTHER one?

We share some thoughts in our newest blog, but we want to hear yours.

What’s your strategy?

#strategy #marketingmavericks #socialmediasavvy
https://t.co/sPt2COmBZy

[Centre of Excellence for Public Sector Marketing @CEPSM]

Looking to level up your writing skills on social? Sign up for our new, full-day interactive workshop on Social Media Writing for Public Sector and Non-Profit Organizations. https://t.co/LdsUi3L0NF #gc #gov

[Centre of Excellence for Public Sector Marketing @CEPSM]

Thrilled to be offering this brand new workshop on "Social Media Writing", specifically developed for public sector and non-profit professionals! #gc #gccomms #govcan . Registration is now open: https://t.co/SKfhWsypu8

[Jester @jestercreative]

We’re so excited to work with @CEPSM again and help public servants nail their social media presence.

@suzemuse will be hosting a full-day social media writing workshop, and we’d love to see you there!

#Jester #CEPSM #TellaBetterStory
https://t.co/50nLkTupUq

[Jester @jestercreative]

Every #writer in every context needs this hack.

Marketing. ☑️ Journalism. ☑️ Government. ☑️ Charity. ☑️ Business. ☑️

Go back and cut back.

Your readers thank you in advance.

https://t.co/MvFZan105k

[Jester @jestercreative]

Journalists are some of the best writers out there.

Here are some lessons we’ve learned. Aspiring writers, editors, authors, copywriters and marketers:

Pay attention. And enjoy!

#Jester #TellaBetterStory #writing #editing #journalism

https://t.co/qlASmDeW99

[Jester @jestercreative]

#edting hack no. 2: Cut the fluff.

Scrap jargon and flowery language.

Replace adjectives and adverbs with strong nouns and verbs.

“Omit needless words.” - some famous writing guy

[Jester @jestercreative]

Read that again.

You read words with your eyes. Sounds obvious, but too many writers create eye-straining walls of text or choose fonts and text sizes no prescription glasses can salvage.

When you edit, mind how your content actually looks.

https://t.co/MvFZan105k

[Jester @jestercreative]

Journalists are some of the best writers out there.

Here are some lessons we’ve learned. Aspiring writers, editors, authors, copywriters and marketers:

Pay attention. And enjoy!

#Jester #TellaBetterStory #writing #editing #journalism

https://t.co/qlASmDeW99

[Jester @jestercreative]

#editing hack journalists and bloggers mastered first.

(Well, not counting the ancient Egyptians, anyways)

Writing is VISUAL.

[Jester @jestercreative]

Journalists are some of the best writers out there.

Here are some lessons we’ve learned. Aspiring writers, editors, authors, copywriters and marketers:

Pay attention. And enjoy!

#Jester #TellaBetterStory #writing #editing #journalism

https://t.co/qlASmDeW99

[Jester @jestercreative]

#writers and #editors

Journalists are some of the best writers out there. Just read a Pulitzer winner.

What are some writing and editing hacks they’ve mastered the rest of us ought to know?

#journalism #MarketingTips

[Jester @jestercreative]

Come, let us tell you a story.

Share an experience with us we won’t soon forget.

That’s the beauty of a good story: reliving the moments that matter.

#TellaBetterStory #Jester

https://t.co/sxW6eHDzb5

[Jester @jestercreative]

You need to write to an audience of one.

We loved that point (#6) in this post: https://t.co/wJOthJSTe6

People read when they’re alone. If your writing is too broad, you'll lose their interest.

That's why well-crafted personas make all the difference.
https://t.co/YcZOJqhtZz

[Jester @jestercreative]

Do marketing personas work?

That’s it. That’s the tweet.

#TellaBetterStory #Jester #personas
https://t.co/YcZOJqhtZz

[Jester @jestercreative]

Telling a better story means tapping into human nature and answering needs and questions below the surface.
#heuristics #jester #TellaBetterStory
https://t.co/oVqqS9PAjV

[Jester @jestercreative]

What field do you wish you or your marketing team knew more about?

#heuristics #jester #TellaBetterStory

[Jester @jestercreative]

We’re all asking the wrong questions about AI. This is just the beginning of generative AI’s potential, and rather than try to predict what’s next, let’s keep access and equity at the forefront of the discussion. #jester #generativeAI #partnership #access https://t.co/P4xwuMVwxj