jet moody

Business and tech obsessed marketer, business owner, history lover, and explorer. Hi Gritty.

[Carly Martinetti @PRcarly]

PREDICTION: Gartner says that PR and earned media budgets will DOUBLE by 2027... and the reason why should matter to every marketer still pouring money into paid channels.

Their latest report lays it out: mass adoption of AI as a replacement for traditional search is going to force a fundamental reallocation of marketing spend away from paid, toward earned.

THE EVIDENCE:
Between the first half of 2024 and first half of 2025, ChatGPT traffic grew 608%, while Google and Bing both declined.

Muck Rack's research shows that more than 95% of links cited in AI-generated answers come from non-paid sources, with half of all AI citations coming from content published in the last 11 months. And per Semrush, AI search visitors convert at 4.4x the rate of traditional organic search.

We've been watching this play out with our own clients... one saw 38% of their leads this year come directly from earned media surfacing in ChatGPT queries (we got them in the NYT, WSJ, Wired, Forbes, TechCrunch, and others).

WHAT THIS MEANS:
Gartner is essentially telling CMOs: the channel your customers use to find you is changing to AI; and earned media is what AI trusts.

Brands still treating PR as a "nice to have" line item below paid media and SEO are in store for an awakening (I was going to say “rude awakening” but that would be… rude).

For PR teams already doing the work, every placement you secure isn't just building credibility with human readers anymore; it’s informing the AI systems that are increasingly deciding which brands get recommended and which ones don't exist.

And for marketers who spent the last decade buying their way into "earned-looking" content... native ads, sponsored posts, advertorials pretending to be editorial... AI is seeing right through it.

THE NEW REALITY:
We're watching a once-in-a-generation shift in how people discover brands.

The companies investing in real earned media (that is, true third-party validation) are the ones building a moat.

Every month without it?

Good luck catching up.

[Phillip Rivers @thePhilRivers]

There are two email types people keep fighting over:

> Mostly plain text
> Designed/branded

People always ask me: “Which one works better?”

Here's what I've found after 100,000,000 emails:

[World Central Kitchen @WCKitchen]

Updated: WCK will have free meals available today, September 29, at the following Florida, Georgia & North Carolina locations for communities impacted by Hurricane Helene. Share with anyone in the area in need of support. #ChefsForFlorida #ChefsForGeorgia #ChefsForNorthCarolina

[Brian Gardner @bgardner]

I want to share: https://t.co/CmCwbcxZfD has blocked @wpengine customers from updating and installing plugins and themes via WP Admin—disrupting essential work for #WordPress users, agencies, freelancers, and plugin developers.

Please read: https://t.co/cE45rmvnqW

[WIRED @WIRED]

NEWS: A software update from cybersecurity company Crowdstrike appears to have inadvertently disrupted Microsoft IT systems globally. https://t.co/8wyVUHMnqF

[Time Capsule Tales @timecaptales]

A thread of how fast food restaurants used to look... look what they've taken from us

1. Taco Bell

[Grummz @Grummz]

Adobe's new terms EXPLAINED and how to OPT OUT of Photoshop's uploading and analysis of your photos and art...and why you STILL CAN'T completely opt out.

@Adobe has released a new "General Terms of Use" which you MUST AGREE or be locked out of using your software, which includes:

- Photoshop
- Lightroom
- Premier
- EVERYTHING else they make

You "Content" as defined by the agreement, is anything you make with the software. They have the right to access, view or even listen to your content (videos, etc).

This includes any content you upload to their cloud, and not your local files, EXCEPT that's not entirely true. Adobe gets access, EVEN IF YOU OPT OUT, if you use any content aware tools (fill and AI generative fill). In such cases, Adobe uploads your local file for processing on it's servers and now has full access to it. They call this "Content Analysis" and can both be automated as well as MANUALLY reviewed.

You can turn off Content Analysis by signing into your Adobe account on the web and head over to the privacy section. From there, DEACTIVATE the toggle for "Allow my content to be analyzed by Adobe for product improvement and development purpose."

HOWEVER, this only works for your stored photos and artwork in the cloud. Adobe carves out an exception and IGNORES this toggle whenever you use certain tools, such as Content Aware Fill.

The terms were updated in Feb of this year, but it appears that they are making it a click-thru license update as of recently, which created the controversy on social media.

[Brody Ford @BrodyFord_]

Salesforce down 16% postmarket after giving it's first-ever single digit growth outlook. Lot of anxiety in software right now. $crm $wday $orcl

[Mario Peshev @no_fear_inc]

The KING of billion-dollar brands.

Ryan Reynolds.

At 47, he is a Hollywood star who owned & sold +$14 billion worth of businesses just for fun.

I spent the weekend analyzing his work.

Here’s his story, how he did it (and his most genius ads):

[J&L Historical @Jason_R_Burt]

In 1982 at the Dedication Day Parade for the Vietnam Veterans Memorial, WWI veteran Joseph Ambrose clutches the flag that covered his son’s casket, Staff Sgt. Clement Ambrose of the 3rd Infantry Division, who was killed in action during the Korean War.

Memorial Day 🇺🇸

[Goodable @Goodable]

On this day 79 years ago, 156,000 soldiers landed in Normandy to liberate France during WWII.

Every year, French soldiers take sand from Omaha Beach and rub it onto the gravestones to give the letters a gold coloring.

They do this for all 9,386 American soldiers buried there.

[The Hill @thehill]

#BREAKING: The FTC voted 3-2 to ban non-compete agreements that prevent tens of millions of employees from working for competitors or starting a competing business after they leave a job. https://t.co/IRRxLtRiz3

[MATT GRAY @matt_gray_]

A landing page is a salesperson who never sleeps.

But most people don’t know how to create one.

Here is how I made a landing page that converted over $14,680,000 in sales while I was asleep:

[Brodie Clark @brodieseo]

SEO News: Google is now testing a 'Short Videos' menu item on mobile, directing users to a feed of short videos published to YouTube, TikTok, Instagram & more.

'Short Videos' is currently a unit that appears in the main section of Search on mobile for ~10% of all queries globally – with this test being an extension of this feature.

This test follows the recent launch of 'Forums' which replaced 'Perspectives' in the US, the ongoing testing of 'Web Results', along with 'Products' and 'Product Sites' showing by default in the UK.

More details on each of these changes here: https://t.co/p7D0UpnxEI

[Neil Patel @neilpatel]

Do AI-generated images generate more or less engagement?

We analyzed 304 accounts on Instagram that post both AI-generated images and non-AI-generated images.

We based it on the accounts that identified which images are AI-generated and which ones aren’t.

And we wanted to see if their AI-generated images generated more engagement or less.

Here are the results.

Based on the data, the AI-generated images got 37.8% less likes.

Now let’s look at comments.

Non-AI-generated images generate on average 34.7% more comments.

So, does this mean you shouldn’t use AI to generate images?

No, AI can be helpful and save time… but there is a time and place for AI-generated images.

At least for Instagram and most social platforms from what we can tell, AI-generated images don’t get as much engagement.

But as AI improves the results can change.

And the prompts users use affect how good of an image AI creates. So as users get better at prompt engineering, the results should be better.

[WSB-TV @wsbtv]

Our cameras were there as construction crews lifted the sign with a crane and placed it onto a large flatbed. https://t.co/nzHM34DWnV

[jet moody @jetmoody]

@GraceRandolph @GraceRandolph Dune 2 preorders have it at 19 on Apple Store charts. Didn’t break the top ten, but seems like it be might a sign of good digital sales?

[Angry Tom @AngryTomtweets]

It's only been 5 hours since Open AI announced Sora, and people are going crazy over it.

Here are 10 wild examples you don't want to miss:

1. Snow dogs

[jet moody @jetmoody]

Good luck tonight #ParamountPlus team. It’s a crazy night.

[jet moody @jetmoody]

Our local grocery store chose team Swift. #SuperBowl2024 #taylornation