John Fraser

President, BTP Unite

[BTP Unite @BtpUnite]

⚽ The World Cup is getting commercial breaks.

For the first time in tournament history, FIFA will allow in-game advertising during hydration breaks, creating new opportunities for brands.

Read the full article here: https://t.co/Wi7nu2zqWh

#bettertogether #btpunite

[Lindsay Fraser @lindsayfraser0]

Excited to be speaking today at @ethconf about what the Clarity Act means for developers in the U.S.

There couldn’t be a better time to be having these conversation amidst discussions happening on the Hill around developer protections.

Thank you @kartiktalwar and team for having me!

[BTP Unite @BtpUnite]

Some things just work better together 🥣

Like milk and cereal, the best marketing happens when strategy, creativity, and collaboration come together to create something stronger.

Ready to work together?
https://t.co/qO2nd7LNu9
#bettertogether #btpunite

[John Fraser @jfraser18]

@lindsayfraser0 and @BlockchainAssn knocked it out of the park today! As a developer dad, this is a winning strategy!

Crypto is the future!

[BTP Unite @BtpUnite]

The media world is changing fast. Check out how Disney is adapting! 🚀📺

From smarter recommendations to dynamic ad experiences, brands are finding new ways to strengthen customer relationships 🤖

Learn more:
https://t.co/lYNMMidRm7

[Colin McLaren @thecolinmclaren]

@glzavatone @lindsayfraser0 yapping per usual

[Blockchain Association @BlockchainAssn]

Happening now at @consensus2026

BA’s Chief Policy Officer @lindsayfraser takes the stage with @fund_defi's @glzavatone for “The 2026 Election Stakes: What 2027 Will Bring.”

Tune in for a timely discussion on the political outlook and what’s ahead for digital assets 👇

https://t.co/x5EM5RLU6o

[BTP Unite @BtpUnite]

We built our blog to keep our clients and community thinking ahead.📖

Check out our latest:
Embracing a Negative: How Effective Social Listening Can Boost Brands

Take a look and stay up to date with us🤝: https://t.co/ATS2AESkOs 
#bettertogether #btpunite

[Lindsay Fraser @lindsayfraser0]

1/ As a proud Vanderbilt alum, I am excited to share that @BlockchainAssn is partnering with @VanderbiltU to host the Digital Assets & Emerging Tech Policy Summit on April 6.

[BTP Unite @BtpUnite]

We build lasting relationships and take great care of the brands we partner with.

If you are looking for a team that is efficient, thoughtful, and not afraid to challenge ideas the right way, we should talk.🤝

Let’s unite 🚀: https://t.co/oPzeBF7SFe

#bettertogether #btpunite

[BTP Unite @BtpUnite]

🚨 New on the BTP Unite Blog 🚨

We’re diving into the ideas shaping marketing, media, and leadership right now, don't miss it!

👉 Head to the BTP Unite blog to explore the latest thinking and stay ahead of the curve: https://t.co/ATS2AESkOs

[BTP Unite @BtpUnite]

🏈 Who won the Super Bowl?

On the field is one thing. In the ad breaks? That’s another story.
According to ADWEEK, here’s how the brands stacked up: https://t.co/2o6PH7NT1u

[BTP Unite @BtpUnite]

🚨 New Blog Alert 🚨

What do fantasy football punishments and bottomless pancakes have to do with smart marketing? 🥞🏈

More than you think.

Find the answer on our blog and see how embracing the conversation can elevate your brand: https://t.co/JWakcJjQ7w

[BTP Unite @BtpUnite]

🏈 The real competition at Super Bowl LX?
Not on the field. During the ad breaks.

When brands invest millions in the Big Game, success isn’t about who made the loudest splash. It’s about who moved consumers closer to action.

Read the full article here: https://t.co/9zN1hiQS04

[BTP Unite @BtpUnite]

Looking to stay ahead in marketing and advertising? 🚀

Our blog covers everything from advertising trends and AI to TV commercials and practical marketing guidance.

Explore the latest blogs on our website: https://t.co/ATS2AESkOs

[BTP Unite @BtpUnite]

Paparazzi shots of William Shatner eating Raisin Bran? 📸🥣

Not an accident. A strategy.

🔗 Read the full article here: https://t.co/Mqi5oTojdq

[BTP Unite @BtpUnite]

Whatever’s on your game-day table, we know some combos are simply unbeatable.🏈

Just like our partnerships with our clients. At BTP Unite, our teams bring strategy, creativity, and deep industry expertise together to find the best solutions and create work that truly performs.

[BTP Unite @BtpUnite]

🎯 What Disney’s CES Adtech Updates Mean for Marketers

Disney’s CES 2026 announcements aren’t just tech upgrades, they signal how advertising strategy is evolving.

🔗 Read the full article here: https://t.co/kPNcADX8WL

[BTP Unite @BtpUnite]

Check out our new blog: Marketing in January – A Guide to Opportunity 📊

Think January is a slow month for marketing? Think again.

Read it now: https://t.co/U7qscem1cA

#BetterTogether 🤝

[BTP Unite @BtpUnite]

Great brands aren’t built in isolation, they’re built through collaboration.

At BTP Unite, we bring senior-level strategy, creative thinking, and execution together under one roof .

Let’s unite strategy, creativity, and purpose, and build something that truly moves the needle.