John Gillan

@Criteo Managing Director, Northern Europe. Dedicated to using Criteo’s #data, #tech & our incredible people to help #businesses grow.

[John Gillan @jgillan]

Working at @criteo and @Google I’ve seen one thing that truly divides organisations from the rest of the market: their people and their understanding of #data. Here's how :https://t.co/h10aWlBPps #bigdata #retail

[John Gillan @jgillan]

No new tech will ever be ‘game changing’ unless your company culture embraces it entirely. The latest article from @CriteoAILab really proves that idea: https://t.co/u39TSsb5vv #machinelearning #AI

[John Gillan @jgillan]

‘Marketers understand the exact personalized experience their consumers wanted – 5 minutes ago.’ Excellent article from Marketing Evolution CMO @KMHambelton – we must broaden our focus when it comes to customer data:

https://t.co/U2WthX9Ijv

[John Gillan @jgillan]

Amazing to see #retailers being so innovative with #VR – @KelloggCompany using VR to test different placements of products on shelves with customers is genius:

https://t.co/ygB1Np9HTt

[John Gillan @jgillan]

#AmazonPrimeDay is just next week (15th – 16th July). Remember, @criteo data from last year shows a 40% increase in sales for #retailers running promotions on the same day:

https://t.co/46ZbCuAxXd

[John Gillan @jgillan]

.@Tesco hackathon sets a great example for any big brand: #innovation doesn’t come from emulating your scariest competitors – it comes from encouraging radical thinking! https://t.co/W4m60IlQLn

[John Gillan @jgillan]

Former White Stuff CEO @writestuffsally says #retailers need younger employees on the board to keep up with modern retail. 100% agree that your board must reflect your customer demographics: https://t.co/fo4ma22stA

[John Gillan @jgillan]

Struggling to get consumers from the #consideration stage into the #purchase stage? Some pearls of wisdom from @criteo Director of Marketing, Stewart Emerson, in the latest webinar: https://t.co/PXwgPoJuip

[John Gillan @jgillan]

#Retailers are now using #AR to fill the ‘imagination gap’. Customers ‘try on’ a product that’s not in stock in their size or colour, see if it suits them, then order it while in-store. One step closer to the ‘endless aisle’. https://t.co/7wuB9Liml2

[John Gillan @jgillan]

Not sure I agree that lack of investment for in-store experiences is what’s holding #ArcadiaGroup back. Arcadia needs to get reacquainted with its best customers before it invests in anything physical. https://t.co/GmkkNaqPzN

[Criteo @criteo]

If you’ve ever used a ride-share app to get from Point A to Point B, #AI was responsible for calculating the quickest route. Here are 7 other ways that AI powers your everyday life: https://t.co/KO7B9Ke1GB #MachineLearningMonday

[Criteo @criteo]

What’s the difference between a company using #ML and a truly ML-centric company? Our own @olivkoch breaks down how businesses can get serious about machine learning: https://t.co/iLc0oOtgOQ #MachineLearningMonday

[John Gillan @jgillan]

I’m increasingly amazed at the creative ways brands today use #AI to enable #hyperpersonalised marketing. Some impressive strategies here from @ASOS, @Starbucks, @IKEAUK and @Sephora: https://t.co/C0x8EGp76d

[John Gillan @jgillan]

Retailers are losing up to 1% of total revenue by not making the best use of #MediaMarketing. Could mean missed #CustomerBehaviour insights, too! https://t.co/wataF8asoo

[John Gillan @jgillan]

If you’re looking for an in-depth, original insight on the state of #digital #advertising today, then listen to @criteo’s COO, Mollie Spilman’s, podcast interview on the AdExchanger: https://t.co/HUd0715V4s

[John Gillan @jgillan]

.@Expedia data shows an increase in the number of #Chinese tourists looking to visit the UK. Perfect timing for retailers – lots of Chinese shopping holidays to come in 2019. Get your campaigns ready now! https://t.co/f142bgf65j

[Criteo @criteo]

Amazon Prime Day is right around the corner! Make sure your strategy is set for bargain-hunting shoppers: https://t.co/rOqqH1e4Uq

[John Gillan @jgillan]

100% right – we need to correct the misconception that #omnichannel means being active on every channel. It’s about finding out where customers are and ‘wowing’ them there. @Forbes @StevenPDennis - https://t.co/EyVl5F0VrL #marketing

[John Gillan @jgillan]

#AI is great for giving context to clicks and finding patterns that help us understand the reasons behind #consumerbehaviour. Great to see @criteo India MD Siddharth Dabhade highlighting this here: https://t.co/lUJ6a2YIw8

[John Gillan @jgillan]

Sometimes tech makes it ludicrously simple to make a huge difference. Love this ‘Lush Lens’ app from @LushLtd – cuts down on #plastic packaging and enhances #customerexperience in the process: https://t.co/4YDI6pt5xG

[John Gillan @jgillan]

Great to see #AI use cases coming through from #retailers. Check this out if you’re unsure how AI will fit into your strategy, or if implementation is starting to look too daunting: https://t.co/g31xc8Acta