Jigar

Digital marketeer with a thing for UI Design and Graphics design.

❤️ : 🌇, 🌅, 🌫️, ⛅, 🐕, 👨🏻‍💻, 🎧, 🏋🏻‍♂️, 🏏, 🎟️, 🏕️, 🌠

[David Herrmann @herrmanndigital]

Can I say something without everyone getting mad?

I firmly believe the majority of marketers are losing their ability to think strategically because AI is doing it for them.

I believe there is a million use-cases for AI that are good and 100% useful, but the amount of marketers I'm coming across these days fully relying on whatever Claude says, or just throwing everything IN Claude is astounding to me.

Please, keep your brains sharp. Think critically! Think strategically. Let AI help INFORM you, not become you.

Rant over. Thanks

[Sagar Awatade @SagarAwatade]

I don't know who else to tell this to, so I am going to tell my story here.

Every day is a struggle for a young business, but the last few months have been harder than usual.

We are a small Indian company. For more than ten years we have been building a homegrown brand in a product category dominated by big foreign players.

There are almost no Indian names in this space. We set out to be one.

We started in 2014. Over the years we began making parts in India instead of just importing, and we started selling in the US, Dubai, Nepal, Malaysia and South Africa.

We showed up at global trade fairs to represent an Indian brand on the world stage.

In 2023 we changed the import code we use for our product. We did not do this quietly. Every shipment was declared. Nothing was hidden. We didn't invent our approach.

We followed written professional advice and the way this product is treated in markets around the world.

And now we are facing a government demand running into tens of crores in duty recovery and penalties, plus personal penalties on the founders and even on an employee.

For a company our size, this is not a fine we can pay and move on from. This ends us.

We have not run from any of this. I am not built like that. It is not how I was raised. We have written to the authorities, met officials in person, and we have now filed a writ in the High Court.

All we are asking for is a fair treatment.

I set out to build in India and sell to the world. I am asking only that the system back honest founders trying to compete globally, instead of breaking them.

The process is the process, and it exists for a reason. But process should not feel like punishment.

From where I am standing today, it does.
I am not giving up. I have worked too hard for this. If you have read this far, please share it. If you know someone who can help, point them my way. Help me get the word out.

[Jigar @ji9arsoni]

@Jola_Ecom yep.. more than 30 minutes in fact

[Jigar @ji9arsoni]

Meta Down!!!

[Jigar @ji9arsoni]

@ganeshsonawane @DrSumeetShah And this triggered me to look up Frido monitor arm. A low low price of ₹28,000 only

[Jigar @ji9arsoni]

Adding remarketing lists as just observations on PMax campaigns.

Please build this Google.

[DTC Prophet @dtcprophet]

Someone on facebook ads reddit vibe coded a tool that compares the current bitching rate against the subs 90 day historical bitching rate to help determine whether it's you or Meta

Incredible stuff

[Jigar @ji9arsoni]

Ordering from Pilgrim now feels like a worst mistake.

[Jigar @ji9arsoni]

Anybody noticed that Shopify Sidekick now rarely takes you to analytics exploration page but continues to give you answers right in the chat?

[Jigar @ji9arsoni]

Some designer at Tata 1mg mixed up these icons on their amazon listing for magnesium glycinate

Big brands make such mistakes too

[Jigar @ji9arsoni]

Astonishing number of views on Google Ad preview video on youtube.

[Jigar @ji9arsoni]

Google frequently overrides custom meta descriptions and generates its own.

If your meta description is too generic, empty, or does not accurately describe the page content, Google will find a better summary on your page.

But is this any better?

[Jigar @ji9arsoni]

@Seanfrank Hey @Seanfrank

Out of curiosity.. Is accounting the reason for having all the line-items numbered?

[Jigar @ji9arsoni]

Nowadays, I feel like loosely written email should hold more value than very polished ones. AI has ruined value for well written emails.

Short & to-the-point.

[Jigar @ji9arsoni]

Hey @GoogleAds How about I do this as a first step right after I login?

Not when I am saving a campaign & not when I am creating a campaign

[Jigar @ji9arsoni]

Hi @YouTube @YouTubeIndia @UpdatesFromYT

On the desktop site. If you want to hide replies, A user has to expand all the way down clicking "Show more replies" before getting to the "Hide replies" button.

Weirdest UX

[Jigar @ji9arsoni]

Travelling in Vande Bharat today, it baffles me that how many times we need to be told not to shove anything in the toilet that might choke it.

[Jigar @ji9arsoni]

Chesterton’s Fence:

Do not remove a fence until you know why it was put up.

[Jigar @ji9arsoni]

Member Tag for a WhatsApp group.

What an absolutely amazing feature.