Jiwon Hong

endangered specie

[Jiwon Hong @jiwonbuzz]

Saw this Shein billboard in Santa Clara. "Search 'Vacay Vibes' on SHEIN." Is Shein spending billboard money to train shoppers to search by vibe, not keyword?

[Jiwon Hong @jiwonbuzz]

Sheetal Batra is live on YesPlz. The brand makes exquisite Indian wear, sarees, lehengas, the kind of pieces that deserve to be found the moment a shopper pictures them.

Go visit Sheetal Batra and get lost in the sarees and lehengas. They're stunning.

https://t.co/vrLpTrMmPE

[Jiwon Hong @jiwonbuzz]

Playful product details used to be a luxury. This week they became free!
Here I go, unleashing the thousand micro features sitting so long in my Mac Notes. 🚀
#productmanagerdream #productmanagernightmare #macnotesliberation

[Jiwon Hong @jiwonbuzz]

That's it. That's fashion embedding.
Our team wrote a deeper version with a vendor checklist for fashion retailers evaluating AI. https://t.co/QS8m7XRUvE

[Jiwon Hong @jiwonbuzz]

What is fashion embedding?If you've heard the term in vendor pitches but never got a clean answer, here it is in plain English 🧵

[Jiwon Hong @jiwonbuzz]

Now extend that across search, AI stylists, recommendations, personalization.
Every layer gets sharper. No more rigid rules or black-box AI.

[Jiwon Hong @jiwonbuzz]

But for casual DTC where shoppers are buying fast and buying for others, fewer choices seem to remove the friction.

A micro case, more to test on. Keeping you in the loop. But for now:

Less is more — when you actually mean it.

#FashionTech #Ecommerce #ProductDiscovery #DTC

[Jiwon Hong @jiwonbuzz]

We cut the recommendations in half. CTR tripled.
HangTen Korea's "Style With" module used to show 4 products next to each hero item.
Our fashion AI was trained on their full catalog. The picks were good.

CTR was still flat.

[Jiwon Hong @jiwonbuzz]

Same AI. Same catalog. Half the recommendations.
A/B test ran. CTR went up 3x.

Not 30%. 3x.

Of course, this won't translate to every fashion category. A luxury PDP that lives on inspiration probably wants the wider carousel in different format entirely.

[Jiwon Hong @jiwonbuzz]

If a catalog this big can pull it off, smaller retailers absolutely can — and should.

The tech is ready. More retailers should be giving their shoppers this experience — and I want to help make that happen.💪💪💪

#FashionTech #Ecommerce #FashionAI #ProductDiscovery

[Jiwon Hong @jiwonbuzz]

Part of my daily routine is auditing fashion sites. Today I landed on Mytheresa, and their "Style With" section was a nice surprise — especially since I hadn't been on the site in a while.

→ Curated across brands, not just within one

[Jiwon Hong @jiwonbuzz]

Cross-brand styling logic. Regenerating product imagery. Creating editorial outfits. All with AI.

Moments like the one I had on Mytheresa today shouldn't be a luxury reserved for the top of the market.