Saw this Shein billboard in Santa Clara. "Search 'Vacay Vibes' on SHEIN." Is Shein spending billboard money to train shoppers to search by vibe, not keyword?
Sheetal Batra is live on YesPlz. The brand makes exquisite Indian wear, sarees, lehengas, the kind of pieces that deserve to be found the moment a shopper pictures them.
Go visit Sheetal Batra and get lost in the sarees and lehengas. They're stunning.
https://t.co/vrLpTrMmPE
That's it. That's fashion embedding.
Our team wrote a deeper version with a vendor checklist for fashion retailers evaluating AI. https://t.co/QS8m7XRUvE
But for casual DTC where shoppers are buying fast and buying for others, fewer choices seem to remove the friction.
A micro case, more to test on. Keeping you in the loop. But for now:
Less is more โ when you actually mean it.
#FashionTech#Ecommerce#ProductDiscovery#DTC
We cut the recommendations in half. CTR tripled.
HangTen Korea's "Style With" module used to show 4 products next to each hero item.
Our fashion AI was trained on their full catalog. The picks were good.
CTR was still flat.
Same AI. Same catalog. Half the recommendations.
A/B test ran. CTR went up 3x.
Not 30%. 3x.
Of course, this won't translate to every fashion category. A luxury PDP that lives on inspiration probably wants the wider carousel in different format entirely.
If a catalog this big can pull it off, smaller retailers absolutely can โ and should.
The tech is ready. More retailers should be giving their shoppers this experience โ and I want to help make that happen.๐ช๐ช๐ช
#FashionTech#Ecommerce#FashionAI#ProductDiscovery
Part of my daily routine is auditing fashion sites. Today I landed on Mytheresa, and their "Style With" section was a nice surprise โ especially since I hadn't been on the site in a while.
โ Curated across brands, not just within one
Cross-brand styling logic. Regenerating product imagery. Creating editorial outfits. All with AI.
Moments like the one I had on Mytheresa today shouldn't be a luxury reserved for the top of the market.