JP Johl

Performance Marketer 🎯 | CEO of AdTribute 🚀 | $295M+ Ad Spend Managed 💸 | 15+ Years Growth Expertise 📈 | Forbes Council Member

[JP Johl @jjohl]

TikTok Head of Ads for North America Leaves TikTok

TikTok Ad Exec exits app as it faces potential US ban.
Sameer Singh, who oversees TikTok's North America ad business, is set to leave, according to an Internal Memo.

Is this a sign of TikTok's fate in the US or something else?

Business Insider article 👇👇

#tiktok #tiktokban #smm #PR #seo #socialmedia

[JP Johl @jjohl]

Brands Currently Running ChatGPT Ads:

• HelloFresh (meal kits)
• Best Buy (electronics)
• AT&T (telecom services)
• Pottery Barn (home furnishings)
• Enterprise (car rentals)
• Qualcomm (tech components)
• Expedia (travel bookings)
• Adobe (promoting tools like Acrobat Studio and Firefly)
• Audible (audiobooks and subscriptions)
• Target (products via keyword triggers like kitchen appliances)
• Williams-Sonoma (home goods and kitchen items)
• Ford (automotive)
• Mazda (automotive)
• Mrs. Meyer’s (cleaning products)

Still think LLM advertising is "years away"?

#Marketing #DigitalMarketing

[JP Johl @jjohl]

OpenAI Might Have Lost The White House, But It's Moving Full Steam On Ads

@OpenAI held early talks with @TheTradeDesk about selling ads in #ChatGPT, just two days after confirming @criteo as their first ad tech partner, potentially connecting 17K advertisers into ChatGPT Free and Go tiers.

Criteo's data shows organic LLM-referred users convert 1.5x better than other channels, but what ad performance looks like is still unknown, as the first ad campaigns just kicked off last month.

Early beta advertisers faced $200K minimums and $60 CPMs.

Brands Currently Running ChatGPT Ads:

[JP Johl @jjohl]

@ai_uncovered File

[JP Johl @jjohl]

@mannybarbas_ METRICS

[JP Johl @jjohl]

@ashvinmelwani Google

[JP Johl @jjohl]

@mannybarbas_ Structure

[JP Johl @jjohl]

@DeangeloMa28303 STEAL

[JP Johl @jjohl]

Google just dropped Search Live with real-time voice convo powered by Gemini 🤯
Say goodbye to typing — it actually talks back and remembers context.
Search is changing faster than ever!

#VoiceSearch #GoogleAI #SearchUpdate #SEO #SearchEngine #generativesearch

https://t.co/HPKKuXeqEb

[JP Johl @jjohl]

@ashvinmelwani ILLUMINATI

[JP Johl @jjohl]

@adamtaylorl Roas

[JP Johl @jjohl]

A great breakdown of @ecomchasedimond 9-Step Process to Write High-Converting Copy

#marketingtrends #ecommerce #copywriting #branding #SMM #MarketInsights

[JP Johl @jjohl]

@JomiruddinSobuj @amandanat Yeah, it's great!

[JP Johl @jjohl]

Great guide by @amandanat where she breaks down all the ways to do audience research.

• What audience research is
• Why it's critical for modern marketing
• Audience research vs. market research
• 5 big myths of audiences
• How to future proof

https://t.co/RiVsIVxaDC

#MarketingStrategy #MarketingTips #marketingtrends #digitalmarketing

[JP Johl @jjohl]

@AubrianaBaby @amandanat Absolutely!

[JP Johl @jjohl]

@bradleyjaykoch @amandanat 100%

[JP Johl @jjohl]

✅Marketing Tools
#MarketingTips #Marketing #Digitalmarketing

[JP Johl @jjohl]

10/ AI in Supply Chain and Fulfillment
Implementing AI and robotics in supply chain management enhances efficiency and accuracy. Automated warehouses and predictive analytics streamline operations, reducing costs and improving customer satisfaction.

[JP Johl @jjohl]

🚀Marketer's 2025 Guide to Navigating the Evolving Landscape

1/ Artificial Intelligence is revolutionizing digital marketing by enabling hyper-personalized experiences and efficient ad placements. However, this shift raises concerns about transparency and control for marketers. Balancing AI’s benefits with the need for oversight is crucial as its role in ad buying expands.

#marketingtrends #marketinglandscape #MarketingExperts

[JP Johl @jjohl]

9/ Subscription-Based Models
Offering subscription services can drive predictable revenue and foster customer loyalty. Personalized subscription options cater to consumer preferences, enhancing satisfaction and retention.