JLou

[JLou @jlou274]

@sheffieldfc How to piss your fan base off? Tutorial here 🤣

[JLou @jlou274]

@Nelson011983 @sheffieldfc He doesn’t own the club. He has very little control. Just look on companies house for that information.

[David Richards MBE @davidrichards]

Jon, this isn’t about me.

You mention my previous involvement in football, but that has nothing to do with the question supporters are asking today.

I haven’t criticised Sheffield FC for the sake of it. I’ve reflected what is plainly visible across your own social media channels: a significant number of supporters are unhappy with the new crest.

Rather than addressing those concerns, you’ve chosen to make this about me.

It isn’t.

The issue is whether the Board listened before making one of the biggest heritage decisions in the club’s history.

Meeting supporters after the announcement is engagement. Consulting them before the decision is governance.

So let’s return to the question that matters.

How was the decision reached?

How many supporters were consulted?
How were they selected?
What options were presented?
What evidence persuaded the Board this was the right course of action?

Sheffield FC isn’t just another football club. It is the world’s oldest football club. Its heritage belongs to football itself.

These are reasonable questions. Publishing the process would do far more to build confidence than questioning the motives of those asking them.

[JLou @jlou274]

@ben_jamin_jacob @davidrichards He’s not the owner. Easy search on companies house will tell that.

[David Richards MBE @davidrichards]

Jon, my past involvement with football clubs has nothing to do with this discussion.

You have now answered the question more clearly than before.

You have confirmed there wasn’t supporter engagement before the decision because the supporter base was small.

That is precisely why this matters.

A new ownership has inherited not just a football club, but 169 years of football history. The world’s oldest football club deserves the highest standard of stewardship, especially when making permanent changes to its identity.

This isn’t about shaming anyone. It’s about asking whether such a significant decision should have been deferred until a broader supporter community could be involved.

The crest will long outlive all of us.

I genuinely want Sheffield FC to succeed. Success and accountability are not mutually exclusive.

We may disagree on the badge, but I hope we can agree that the world’s oldest football club should always aspire to set the benchmark for how football heritage is protected.

[JLou @jlou274]

@ben_jamin_jacob @davidrichards And no fan engagement through comms in 2 years? I’m still paying each month and not even received an online newsletter. How can this be justified?

[JLou @jlou274]

@ben_jamin_jacob @davidrichards 7+k International fans on socials. How is that no fans?
They're just trying to work a narrative.

[Michael Hill @MMhill70]

@Reverend_Makers @davidrichards Whether it is 5 or 5,000, they are still fans and you are the current incumbent. Fan engagement/influence is not determined by the number you have but the morals you hold.

Custodianship of an institution such as Sheffield FC is not a trivial position.

[JLou @jlou274]

@davidrichards Socials displaying both crests (if you can call the new one that). And so obviously late to the game with the kit order - the yellow- off the shelf - shite supplement that they're trying to hike out for £50 to fans that now feel uninvolved. It's just crazy! #Chansiri2

[JLou @jlou274]

@davidrichards What gets me aside from the new badge being shit is that the implementation has been so amateur. Anyone with any marketing sense knows that a rebrand takes time, effort and a lot of money.

[JLou @jlou274]

#chansiri2 Lets get this going!

[DaveOwl @DaveTho06653448]

@davidrichards Chansiri mark 2

[DaveOwl @DaveTho06653448]

@davidrichards Chansiri mark 2

[David Richards MBE @davidrichards]

For almost 170 years, Sheffield FC’s identity evolved.

Not once did it lose sight of where it came from.

This image tells that story better than any press release.

From the earliest years, when Victorian football clubs didn’t even wear badges, through every subsequent crest, the club built on its heritage rather than replacing it. Different artwork. Different styles. Different eras. But the same thread ran through them all: history, continuity and respect for the world’s oldest football club.

Then came 2026.

The shield disappeared. The footballers disappeared. Much of the symbolism disappeared. A visual identity that had evolved over generations was replaced in a single step.

This isn’t about resisting change.

Every great institution should evolve.

But evolution respects the past. It doesn’t sever the connection to it.

When you are the world’s oldest football club, your badge isn’t just a logo. It is part of football’s history.

Which brings me to one simple question.

The Football Governance Act 2025 recognises a club’s crest as part of its heritage. Section 49 states that a regulated club must not make a material change to its crest unless it has taken reasonable steps to establish that the change is supported by a majority of its supporters in England and Wales.

Did @sheffieldfc take those reasonable steps?

If so, publish the consultation process and the results.

Supporters deserve to see the evidence.

If not, the Board should think again.

The world’s oldest football club deserves nothing less.

#swfc #sufc #twitterblades

[JLou @jlou274]

@BuildsByKB @sheffieldfc The players on either side represent the two people who wrote the rules to make them the first official club. William Prest and Nathanial Creswick. It’s not about race, it’s about history.

[SPP @SPP59619320]

@sheffieldfc

[JLou @jlou274]

@InvictaRegina Why are you being so mean? They’ve not hurt anyone?

[Qadi @Bigqadi]

"I'd rather see my face aging than a face that doesn't belong to me at all" - Cameron Diaz

[JLou @jlou274]

@sheffieldfc The lack of response from the club shows not only complete contempt to Sheffield FC fans but people who have commented from all over the world who have an attachment to the brand.

The fact they’re still posting and expecting a positive reaction and support is beyond conceited.

[Kieren 🦉 @BuildsByKB]

Now listen here @sheffieldfc, I’m no professional designer, but you’ve absolutely ballsed this up.

This badge is supposed to represent the most historic football club in the world, the club that started it all, where the game began. In what way does this represent Sheffield FC? Because right now, it doesn’t. Not even close.

The logo looks like it’s been knocked together in Microsoft Paint. The quality is shocking, nothing lines up properly, the proportions are completely off, and it just feels lazy. It doesn’t reflect heritage, pride, or history, it looks like an afterthought.

You need to review this immediately, because it’s absolutely disgraceful. Just take the image below for example, the blue lines show proper alignment, and yours is all over the place. It’s bloody crooked.

Whoever signed this off needs to take a long, hard look in the mirror. And whoever designed it… seriously, put the tech down, it’s fucking dreadful.

#SheffieldFC #swfc

[OWLS REBORN!🦉🇺🇸 @OwlsReborn]

@sheffieldfc #ChangeTheBadge #RespectTheHeritage

Change the badge from looking like some working mens club to the grandeur of being the oldest football club in the world.

What you've done currently is horrifically bad. I don't know who designed it but it's not even spaced correctly.

[JLou @jlou274]

How to kill a brand? Tutorial here!