João Esteves

Looking for the way out... Co-founder of DiVERGE

[João Vale @joaovale]

@trainmaniac Tem que mandar no futebol, na formação, no speaker, na animação do estádio, na gestão dos bares e no gajo que escreve as newsletters.

[João Esteves @jlresteves]

@calarcon72 Hi! We have shipped your order yesterday. Did you get a DHL update? I have also personally refunded the equivalent to 30 euros for our inexcusable delay. I hope you find them to be worth the wait.

[João Esteves @jlresteves]

@calarcon72 Hi Carlos. I am really sorry that we have not sent your order yet. We are extremely confident that your sneakers will be shipped this week. We did send you an email on the 22nd of April offering you a compensation but we did not get a reply.

[João Esteves @jlresteves]

@calarcon72 Gracias por su mensaje. Lamentablemente, no puedo darle una fecha específica. Lo que sí puedo decirle es que confiamos en que se enviará antes del 14 de mayo, pero creemos que se despachará entre el 4 y el 8 de mayo. Le pedimos disculpas por la demora.

[João Esteves @jlresteves]

@fivosaresti @emailoftoday OUTBOUND

[João Esteves @jlresteves]

@alexgroberman ?!?

[João Esteves @jlresteves]

@alexgroberman LinkedIn Growth Guide

[Alex Groberman @alexgroberman]

I created my LinkedIn account ~67 weeks ago.

Since then I’ve added $365,000+ in direct revenue from LinkedIn and 15,000 followers.

Easiest algo to crack by a country mile.

And the absolute best social media for signing enterprise clients.

Here is the exact system I’m using right now...

Oh, and if you want my full unfiltered cheat sheet with engagement group templates, carousel structures, DM workflows, and my posting system, follow me, repost this, and reply “LinkedIn Growth Guide.”

You must do all 3 to receive the DM.

Let me start with what stays true after 66 weeks of daily testing:

Proof-based content still outperforms everything else.

By proof-based I mean posts that literally show a real metric, revenue, traffic, pipeline, booked calls, etc. and then add context with a clear business takeaway.

Use real numbers whenever possible.

Dwell time still plays a major role too.

If people read the entire post, swipe through multiple carousel slides, or pause on video, the post continues circulating longer.

First-hour replies from people outside your immediate network are still one of the strongest distribution signals you can influence.

On-platform formats beat outbound links in almost every case.

Text posts, carousels and native short video outperform link posts on average.

Link posts without setup consistently stall.

That said, a lower-reach link post with strong intent can still outperform in revenue.

Distribution and conversion are different games.

If you include a link, deliver value first and either modify the preview image or drop the link in the comments.

Topic consistency builds on itself over time.

Posting repeatedly around the same core theme strengthens how LinkedIn categorizes your profile.

Your content then gets shown to people already engaging with that topic.

That improves early engagement quality and comment depth.

Cross-niche engagement still expands reach.

Engaging consistently in two to three adjacent industries pushes your profile into overlapping networks.

Generic likes do almost nothing.

Thoughtful comments that add insight create second-level engagement and extend reach.

Reposting with a new hook still works extremely well.

Most of your followers never saw the original post.

Repost after one to three weeks with a sharper angle, updated numbers, or a clearer outcome.

Posts with replies to replies stay alive longer.

Multi-layer comment threads can extend post lifespan by days compared to shallow discussions.

My posting schedule has not changed.

I post three times per day, every day.

Morning is proof-driven or a strong point of view.

Afternoon is a carousel, teardown, or case study.

Evening is a lesson, system breakdown, or actionable walkthrough.

Skipping even one day reduces momentum for the next 24 hours.

Formats performing best right now:

Carousels with a bold first slide tied to a specific outcome or pain point.

Three to six concise slides with steps, visuals, or proof.

A final slide with a clear next step.

Short native videos under 60 seconds with subtitles.

The hook must land in the first two to four seconds.

Walkthrough and behind-the-scenes videos continue outperforming polished talking-head content when the information is concrete and tactical.

What is underperforming:

Link posts with no setup.

Metrics with no narrative.

Large, dense text blocks.

Generic advice that applies to everyone.

Posts where the author disappears after publishing and does not reply in the first hour.

My engagement strategy:

Comment on 20 to 30 posts per day with insight tied directly to the post.

Like 50 or more posts per day.

Reply to every comment on your own posts within the first hour.

DM five to ten people per day with context-first value tied to something they posted.

Ask follow-up questions inside comment threads to deepen discussion.

Repeated engagement from the same people increases future distribution.

Hooks performing best right now:

“I started this account 66 weeks ago. Here is what $350,000 in LinkedIn revenue actually looks like.”

“This 4-slide carousel booked 5 calls in 24 hours.”

“If I had to rebuild my LinkedIn from zero today, this is the exact system I would use.”

“My 3-post-per-day routine for consistent inbound.”

“I made X this month from LinkedIn. Here is the breakdown.”

Every hook must be backed by proof.

Without proof, credibility drops fast.

Here is a 30-day plan that still works:

Post three times per day with at least one proof-based post.

Comment on 20 to 30 posts daily with substance.

Like 50 or more posts per day.

Reply to every comment within the first hour.

Repost one winner each week with a new angle.

DM five to ten people per day with context-first value.

Track impressions, comment depth, leads, and repeating commenters weekly.

Test hooks, formats, and timing every week.

Run this system for 30 days.

Screenshot your Day 31 results.

Tag me when inbound starts.

If you want the full cheat sheet, follow me, repost this, and reply “LinkedIn Growth Guide.”

You must do all 3 to receive the DM.

[João Esteves @jlresteves]

@SeijinJung @ecomchasedimond Sorry. Can you try now? Thanks

[João Esteves @jlresteves]

@HeyGen HeyGen

[João Esteves @jlresteves]

@thedeoncardoza @claudeai Playbook

[João Esteves @jlresteves]

@jspujji GA

[Jesse Pujji @jspujji]

The Head of Sales at one of my companies just showed me something wild that took their 38% bounce rate to under 3%.

A 5-step Clay workflow that validates every lead before it hits their sequencer.

The best part?

Their Growth Assistant in the Philippines runs this whole system in minutes every day.

I asked Rey to record his flow in a 5-minute Loom

Repost + reply "GA" to get it in your DMs.

P.S. to make sure you get the lead magnet, reply and comment in the first 24 hours of posting.

[João Esteves @jlresteves]

@jm_jonet Onde é que já vimos isto…? E aproveita as borlas do Cotrim e do PSD, aproveitando para os atacar.

[João Esteves @jlresteves]

@edels0n @HP Nice :) We can’t afford a paid partnership but let me know if you want a pair of sneakers (https://t.co/VGYpARZsuV) that promote social impact. Don’t expect anything in return. I know @profgalloway hates customization but we’ve ways to get around the decision paralysis. Big fan.

[João Esteves @jlresteves]

@joaovale Eu ainda não consegui processar. 1 título em 8 (não conto Supertaças e Taças da Liga), overspending, terceiro lugar, zero pontos e… 65%!

[João Esteves @jlresteves]

@Aazarshad Retention