GOLD for Demo Festival Branding!! WOW Thank you @ADCN and to all the jury members for supporting Demo! And a big big thank you to our partners @ExterionmediaNL !!!
Join @rorysutherland and the @OgilvyConsultUK team this Thursday at 4pm BST as they kick off @Ogilvy's new Conversations That Matter content series, with a recap of #Nudgestock2020 and how the festival flourished on a virtual platform! Tune in here! https://t.co/cj98tUBzys
We've got 9 more fascinating hours of Behavioural Science discussion for you to enjoy today so get comfortable and tune in on the link below! #Nudgestock2020 https://t.co/MOP3x9xQrY
Here's the programme for the next 4 hours
Imagine Everything
This year, we were invited to design the @dandad Festival 2020 identity, including naming, strategy and festival communication campaign.
The festival is a three-day immersion in the world’s best craft, creativity and culture for the global creative industries.
David Ogilvy said: "Advertising agencies are stupid enough to believe a woman looks at an ad for Persil and thinks "They've changed their type-face from Futura to Bodoni, that doesn't express my brand needs, I'm switching to Ariel" (He said that 60 years ago)
@dandad This is one of my favorites. @rapha "Ex duris gloria" (Glory Through Suffering). Graeme Fife’s (long) essay - brand voice. Lovely describes the brand. Its personality and values.
Beautiful writing from Rory summarising the problem with media agencies. As David Abbott said "Shit that arrives at the speed of light is still shit when it gets there" - https://t.co/hPGCb7Cpia