Joche

$30M generated for clients specialist in increasing LTV so the ad spend we are putting is worth more by getting more customers to buy again.

[Joche @joche_fa]

Braking down 1.6M per month email marketing strategy.

https://t.co/6Rf8dJihFY

[Joche @joche_fa]

@JxrdanB_ No regrets, one decision away from your dream life.

[Rubén Gómez @RubnGmez1083495]

I've read dozens of books on advertising and copywriting.

These four are the only ones I keep going back to:

1. Ca$hvertising by Drew Eric Whitman
Nick Shackelford put me onto this years ago and it's still in my top 3. The Life Force 8 changed how I write hooks.

2. Breakthrough Advertising by Eugene M. Schwartz
Desire, awareness, sophistication.

3. Value Proposition Design by Osterwalder

4. The Wizard of Ads by Roy H. Williams
It's about what moves people, not tactics that expire in six months.

[Joche @joche_fa]

@jordan_low30175 Also focus in Recovery.

[Joche @joche_fa]

@EmailMarketking Claude gets so far…

[Joche @joche_fa]

Braking down 1.6M per month email marketing strategy.

https://t.co/6Rf8dJihFY

[Joche @joche_fa]

google ads or meta ads?

[Joche @joche_fa]

Campaigns are cooking more than flows this past 30 days lol

[Joche @joche_fa]

@sandiegocausa Send me over a Dm, I can send you over info on email and google.

[Joche @joche_fa]

I lot of you guys don’t know about MER, ROAS IS DEAD

[Joche @joche_fa]

@fromadstoassets Love it bro, send me a dm I think I can lend you a hand on some sauce for free. Congrats on not tipping Zuck 😂

[Joche @joche_fa]

@richoffcampss This is better than waking up with a baddie 😂

[Joche @joche_fa]

The strategy flows that will help you make 25% of your total revenue working by itself.

https://t.co/s4BNby65uF

[Joche @joche_fa]

@Gaspart_ecom Connecting klaviyo with Shopify, in there you can build the triggers for the automations. Are you running ads?

[Joche @joche_fa]

@sandiegocausa Are they running ads in google or native?

[Joche @joche_fa]

@williamadmz A day?

[Joche @joche_fa]

@nicktheriot_ I don’t recommend watching Cars, make you lose focus on the highway scene.

[Joche @joche_fa]

@russell_kwokk Dopamine hit to the costumer.

[Joche @joche_fa]

Above all, have some integrity.

If the dashboard looks great while the store loses money, explain why. Even if it gets you fired.

The client deserves the truth more than you deserve the retainer.

[Joche @joche_fa]

$388k → $2.94m in total store revenue.
$180k → $1.25m in Klaviyo-attributed revenue.
Sept to Dec. Same consumable Shopify brand.

Numbers like this make you ask how much of it needed the emails to happen.

7 lessons from this account:

[Joche @joche_fa]

7. In December, the costly mistake is discounting people who'd pay full price anyway. Test offers against no offer and judge them by margin.