My niece Jasmin Fletcher is fundraising for St. James's Place Charitable Foundation. Check out their @JustGiving page and please donate if you can. Thank you! #JustGiving https://t.co/nNUR3SNmx3
A good friend of mine is getting on his bike to raise money for a good cause - please see the link below!
London to Oxford Bike Ride https://t.co/Oe4qmaVtNs
You’re using your brain WRONG.
In 2010, Stanford neurologist Dr Frank Longo gave a 2-hour lecture on how memory really works.
Everything you’ve learned about memory is mostly wrong.
His frameworks:
• The Magic 7 rule
• How sleep moves memories to storage
• Use it or lose it
Mete Coban is running the London Marathon for Choose Love to support refugees and challenge the hostility they face. Please consider contributing or sharing this message to spread awareness. Every bit helps in creating a more compassionate world. 🫶🏻https://t.co/E0EgMuXxLo
🚨 Anthropic's own team just showed how to actually use Claude Code properly.
30 minutes. free. the person who created Claude Code.
watch the workshop. bookmark it.
worth more than every $500 course you almost bought.
you've been using Claude without knowing 40 of its commands.
Then read the guide below.
A community college professor taught the same study skills lecture for 30 years, and the video quietly became one of the most watched educational recordings on the internet.
His name is Marty Lobdell. He spent his career as a psychology professor watching students fail not because they were lazy, but because nobody had ever taught them how their brain actually works under the pressure of learning something hard.
The lecture is called "Study Less Study Smart." Over 10 million views. Passed around in Reddit threads, Discord servers, and university study groups for over a decade. And the core insight buried inside it has been sitting in cognitive psychology research for years, waiting for someone to explain it in plain language.
Here is the framework that completely changed how I think about effort.
Your brain does not sustain focus the way you think it does. Studies tracking real students found that the average learner hits a wall somewhere between 25 and 30 minutes.
After that, efficiency doesn't just decline. It collapses. You're still sitting at your desk, still looking at the page, but almost nothing is going in.
Lobdell illustrated this with a student he knew personally. She set a goal of studying 6 hours a night, 5 nights a week, to pull herself out of academic probation. Thirty hours of studying per week. She failed every single class that quarter.
She wasn't failing because she lacked effort. She was failing because she had confused time spent near books with time spent actually learning. The 25-minute crash hit her at 6:30pm every night. She spent the next five and a half hours sitting in the wreckage of her own focus and calling it studying.
The fix sounds almost too simple. The moment you feel the slide, stop. Take five minutes. Do something that actually gives you a small reward. Then go back. That five-minute reset returns you to near full efficiency. Across a six-hour window, the difference is not marginal. It is the difference between thirty minutes of real learning and five and a half hours of it.
The second thing he taught destroyed something I had believed about how memory actually works.
Highlighting feels productive. Going back over your notes and recognizing everything feels like knowing. But recognition and recollection are two completely different cognitive processes, and your brain is very good at making you confuse them.
You can see something you've read before and feel completely certain you understand it, even when you couldn't reconstruct a single sentence from memory if the page were blank.
He proved this live in the room. He read 13 random letters to his audience. Almost nobody could recall them. Then he rearranged the same 13 letters into two words: Happy Thursday. The whole room got all 13 without effort.
Same letters. Same count. The only thing that changed was meaning.
The brain stores meaning. Not repetition. The moment new information connects to something you already understand, the retention changes entirely.
This is what the cognitive psychology literature calls elaborative encoding, and it is the mechanism underneath every effective study technique.
The third principle was the one that hit me hardest, and the one almost nobody applies.
Lobdell cited research showing that 80 percent of your study time should be spent in active recitation, not passive reading. Close the material. Say it back in your own words.
Teach it to someone else, or to an empty chair if no one is around. The struggle of retrieval is where the actual learning happens. Reading your notes again is watching someone else do the work.
His parting line has stayed with me longer than almost anything else I have read about learning.
He told the room that if what he shared didn't change their behavior, they hadn't actually learned it. It would just live in their heads as something they had heard once and felt good about.
He was right. And most people leave every lecture exactly like that.
The students who remember everything aren't putting in more hours.
They stopped confusing the feeling of studying with the fact of it.
June 1983. A 28-year-old Steve Jobs walks into a design conference in Aspen, Colorado. He asks the room who owns a personal computer. Nobody raises their hand. He says “Uh-oh.”
Then he spends the next 55 minutes describing the next four decades of technology.
Jobs told the audience Apple’s strategy was to “put an incredibly great computer in a book that you can carry around with you, that you can learn how to use in 20 minutes… with a radio link in it so you don’t have to hook up to anything.” That’s an iPhone. In 1983. The Mac hadn’t even shipped yet.
He described an MIT project that sent a camera truck down every street in Aspen, photographed every intersection, and built a virtual walkthrough on a computer screen. Google Street View launched 24 years later. He said office networking was about 5 years away and home networking 10 to 15 years out. The web went mainstream in the mid-90s, about 12 years later. Dead on.
He described software being sent electronically over phone lines, with free previews and credit card payment. That’s the App Store, 25 years before it launched. He even compared it to the music industry and said software needed “the equivalent of a radio station” for free sampling. Apple built the iTunes Music Store 20 years later.
The AI prediction is the one that hits different now. Near the end, Jobs talked about machines that could capture a person’s “underlying spirit” or “way of looking at the world,” so that after they died, you could ask the machine questions and maybe get answers. He said 50 to 100 years. ChatGPT arrived in about 40.
The weird part is this speech was lost for nearly 30 years. The full hour-long recording only surfaced in 2012 when a blogger got a cassette tape from someone who attended the original conference. The Steve Jobs Archive didn’t release actual video footage until July 2024.
His timelines were consistently too fast. He wanted the “computer in a book” within the 1980s. Apple’s first attempt was the Macintosh Portable in 1989, which weighed 16 pounds and cost $6,500. The iPad arrived in 2010, 27 years late. He guessed voice recognition was about a decade away. Siri launched in 2011, nearly 30 years later. The vision was right every time. The clock was wrong every time.
Apple was doing about $1 billion a year in revenue when Jobs gave this talk, with under 5,000 employees. Today it’s worth $3.7 trillion.
I just supported Khal Shahjahan who is doing the Great North Run to raise money for the Alzheimer's Society - Run, Khal, RUN! :D https://t.co/tg8BtmfyJr
Make a donation to SASH! Their CEO Alex Parker is sleeping outside York Community Stadium on Thursday 18th April for CEO Sleepout! https://t.co/7dajkVBt7v