Joe Can Write

B2B writer for SaaS, WordPress + eCommerce.
Bylines: HubSpot, NitroPack, CommerceGurus, Modular DS, Gravity Forms.

[Joe Can Write @joecanwrite]

Bylines: HubSpot, https://t.co/uAvP1VFCrz, NitroPack, CommerceGurus, and Modular DS.

Available for B2B content work in SaaS, WordPress, and eCommerce.

[Joe Can Write @joecanwrite]

@TheCoolestCool Have you seen Preferred Sources move anything yet? Feels like it only pays off for brands people already read

[Joe Can Write @joecanwrite]

@rustybrick Tough for the writers. They wrote what they were briefed to write and the people with the least say over the strategy paid the price.

[Joe Can Write @joecanwrite]

@sengineland Probably "Do we need to rewrite everything for AI?" no, start with the pages that never answered the question clearly. Those were weak for Google too.

[Joe Can Write @joecanwrite]

@sengineland @Cloudflare Interesting. Plenty of sites block AI crawlers at the CDN and then wonder why they never get cited...

[Joe Can Write @joecanwrite]

@aleyda @Similarweb The paid number is the one I'd have bet against. Searches up 38% and paid clicks down 41% means the Shopping pack and AI Overview are taking ad clicks too, which makes this a budget conversation for the CMO. Curious whether it holds on non-product queries.

[Joe Can Write @joecanwrite]

@kaleighf I guess they haven't update their playbook since 2022!

[Joe Can Write @joecanwrite]

Not sure which one you need? This guide from @wpmetabox has a comparison, real use cases, and a three-question decision checklist.

https://t.co/JFaDYLg2V6

[Joe Can Write @joecanwrite]

I wrote a WooCommerce vs Shopify comparison piece for @CommerceGurus

The bit that surprised me most: use any processor other than Shopify Payments and Shopify surcharges every sale. 2% on Basic, 0.2% on Plus, on top of your processor's own fees. Ouch!

https://t.co/xWWkxzNq25

[Joe Can Write @joecanwrite]

Is your WordPress site backed up (and can you restore those backups)?

I wrote a guide to backing up a WordPress website for @Modulards_en. It covers four methods, which one to pick, and how to test that your backup actually restores.

https://t.co/XYNp2SC3W5

[Joe Can Write @joecanwrite]

Ever wanted to know when to use Custom Post Types, Taxonomies, or Custom Fields in WordPress?

Read this guide from @wpmetabox for a comparison, real use cases, and a decision checklist.

https://t.co/JFaDYLfv5y

[Joe Can Write @joecanwrite]

Roughly a third of the content on a typical product page can't be read by AI systems at all. So the bar to compete here is lower than it looks. It mostly comes down to keeping your product data tidy and accurate.

Full post: https://t.co/iTbATrYyTG

[Joe Can Write @joecanwrite]

About a third of US shoppers say they'd let an AI assistant buy things for them. Most still want the final say, but that's a lot of people already happy to hand off the search. Here's what agentic commerce means for your store, and three things worth checking now.

[Joe Can Write @joecanwrite]

Three things worth checking:

- Titles and descriptions that say exactly what the product is, in plain words
- Structured data (schema) for price, size, materials, and availability
- A robots.txt that actually lets AI crawlers reach your catalog

[Joe Can Write @joecanwrite]

Plans usually include updates, backups, security scanning, uptime monitoring, and small edits. Billed separately: content, new features, design, and dev work beyond quick fixes.

Full post: https://t.co/UwgCWpeapX

[Joe Can Write @joecanwrite]

Most people setting up WordPress maintenance plans are guessing at the price. For a Modular DS piece I gathered what established providers actually charge, plus what freelancers report. Here's the range, and how to land on a number that's profitable for you.

[Joe Can Write @joecanwrite]

Most providers use tiered plans, and the survey data backs it. A 2025 Web Designer Academy survey of 208 designers found 82% use package pricing as their main model. Three tiers is the setup you'll see most often.