Joel Backaler

Risk Technology Analyst at Gartner. I no longer actively post on X. Follow me on LinkedIn if you would like to stay connected.

[Jonathan Cheng @JChengWSJ]

In China, a country where consumers are wary of fakes, online influencers have become a trusted source—and a key driving force for retailers. A colorful glimpse inside this world, with lovely photos and telling charts, by @littlewern @stuwoo @raffaelehuang
https://t.co/XqS6hIBzbU

[Joel Backaler @joelbackaler]

Very excited about Strategic Intelligence from WSJ Pro and DuckerFrontier, a new solution to inform strategic initiatives for global executives. Click to take your #marketintelligence to the next level & get a head start on strategic planning season https://t.co/5KyvVVO8Fy

[Nicolas Chabot @nicochabs]

"Establishing a global
center of excellence to
define a common set of
IM standards that your
local teams can tailor for
their country or region is
critical for success.” says @joelbackaler in <INFLUENCE 2.0>

[Palgrave Business @PalgraveBiz]

More fantastic coverage of 'Digital Influence'! @joelbackaler spoke to Raconteur about the future of social media #influencers 👇
https://t.co/NAgbEgoCpE

[Joel Backaler @joelbackaler]

@jill_rowley @markboothe Thanks Jill! I’ll be sure to connect with @markboothe

[Jill Rowley @jill_rowley]

@markboothe I recommend Digital Influence by @joelbackaler!! https://t.co/MqXRRquQtL

[Joel Backaler @joelbackaler]

@jill_rowley @markboothe Thanks Jill!

[Joel Backaler @joelbackaler]

Great to see so many topics related to influencer marketing from my book Digital Influence being featured at #SMMW19 https://t.co/HSULTIOniK

[Andreas Sandre @andreas212nyc]

The power of GLOCAL: when it comes to #socialmedia influencer marketing, a global strategy with local implementation is the best option. Global models change, but trusted relationships remain constant https://t.co/K9UADat0uV via @JoelBackaler @HarvardBiz

[Joel Backaler @joelbackaler]

Thank you @FairKristy https://t.co/HSULTIwMrc

[Kristy Fair @FairKristy]

Finished reading over the weekend Digital Influencer by @joelbackaler - a must read for anyone thinking about launching a B2B or consumer influencer program.

[Joel Backaler @joelbackaler]

Thank you Julie!

[Julie Azorit @JulieAzorit]

Partnering with local #influencers can be an efficient #marketing strategy to reach and engage with your audience as a global #brand 👉see why in @joelbackaler 's article @HarvardBiz https://t.co/NRwNa5zI5G @guedjdelphine @sandrine_pinel @ElisabethObadia @RBaranger

[Sandit @sandeshsuvarna]

Have been in the influencer segment from last 2yrs. I would say it's one of the most enlightening books to understand global influencers' marketing strategy. It has made me understand many new concepts. Final word "Move on Interruption ad". Thanks @joelbackaler

[Joel Backaler @joelbackaler]

@sandeshsuvarna Thank you very much for your kind words about my book!

[Joel Backaler @joelbackaler]

#Huawei will continue to face difficulties in developed markets like the US, but it still has a big opportunity in emerging economies - ex: the brand is everywhere in Mexico City airport

[Joel Backaler @joelbackaler]

Thank you for sharing @JBarbosaPR

[J Barbosa 🐝 @JBarbosaPR3]

#Interview with Best-Selling Author & Global Marketing Strategist @joelbackaler Read how Joel became an expert in #InfluencerMarketing, his passions, predictions for the future & who influences him via @Onalytica @JBarbosaPR cc @Mantonsm @rosscampbellme https://t.co/yT37KTvkdV

[Traackr @traackr]

Watch @joelbackaler 's interview and learn how #InfluencerMarketing impacts today’s global business landscape https://t.co/qa2foXTbKP

[Joel Backaler @joelbackaler]

@HelloFrankLavin @Export_Now Thank you for inviting me @HelloFrankLavin - I’m glad we could meet up while you were in LA!

[Traackr @traackr]

Listen to @joelbackaler, author of #DigitalInfluence sharing lessons from 100+ Global #InfluencerMarketing Experts: https://t.co/duyQv5xk12

[Taryn Southern @TarynSouthern]

A new study says AI will contribute $15.7 trillion to the global economy by 2030, but 14% of the world's workers will need to change occupations or move to new sectors/geographies.

[Roger James Hamilton @rogerhamilton]

Meet Ryan. He’s 7-years-old and makes $22 million a year playing with toys on #YouTube (the highest-earning #YouTubeStar)
#RyanToysReview #FridayFeeling