Prez. of Catalina Crunch, fast growing brand in Keto-Friendly food space. Previously grew 2 successful CPG brands. My views re: growing brands for longevity.
@kurteichenwald@CatalinaCrunch Sorry about that. We'll work on fixing that. You should send us your address so we can make up for the annoyance. Email me at [email protected]. I promise not to show up in person, annoying you even further.
@max_blessen It all depends on your category. Beverages have higher velocity than center store staples, etc. Recommend always asking the buyer for their expectations, and checking in w/ buyer qrtly.
@kerryshearer@CatalinaCrunch It all depends on the retailer. Walmart pricing is as low as $6.99. Just depends on how much the retailer chooses to profit.
@_cameronkm Brands are built one retailer at a time, one consumer at a time. Companies that treat them all equally will build a brand that is based less on chasing trends and more on sustained viability.
Great to be able to share the @CatalinaCrunch story to the @Groceryshop attendees in Las Vegas. 4000 industry experts discussing the intersection of technology and grocery shopping. Great event!