John Buchanan

Bryn Mawr, PA 📍

[John Buchanan @john_buch12]

Everyone has a favorite TV commercial – one that excited or delighted them, resonated personally, got them thinking or piqued their interest in a particular company or brand. Learn more from @Effectv about how creative drives audience response. #EffectvEmp https://t.co/3halo3wibc

[John Buchanan @john_buch12]

Advertisers have a prime opportunity to reach audiences not only through the games they love but through other engaging TV and video content. To determine what really works, @Effectv analyzed sports & cross-platform ad exposure. Learn more. #EffectvEmp https://t.co/F6iXcfjizv

[John Buchanan @john_buch12]

Every marketer knows buyer journeys – how consumers are informed of products or services and make purchase decisions – are evolving. Learn the data-driven decisions that has big upside to the SMB owner. #EffectvEmp https://t.co/5O5KeKIOmR

[John Buchanan @john_buch12]

BIG NEWS: @Comcast and Charter have formed a joint venture to develop and offer a next-generation streaming platform to provide consumers with a world-class user experience and navigation. #EffectvEmp https://t.co/zHvLC6ZhCY

[John Buchanan @john_buch12]

Ad-supported video-on-demand (AVOD) now accounts for a quarter of total streaming time, according to Nielsen’s annual State of Play video report. #EffectvEmp https://t.co/YqFauN22x1

[John Buchanan @john_buch12]

With plenty of unknowns, one thing is certain: 2022 will see one of the largest spends on TV and digital advertising ever recorded during a midterm year. Read more from @Effectv's VP of Political Advertising, Dan Sinagoga. #EffectvEmp https://t.co/xRrl41jSIO

[John Buchanan @john_buch12]

A bright future awaits #TV advertisers who listen and reframe challenges as opportunities. #EffectvEmp https://t.co/OYhlyj9Ja7

[John Buchanan @john_buch12]

New report shows that Gen Z watches nearly as much TV as short-form video. #EffectvEmp https://t.co/W15qZytQBh

[John Buchanan @john_buch12]

In the latest #TVviewership edition, our data finds growth in live TV consumption and ad exposure data shows 78% of streaming happens on the TV screen, among other insights. Learn more in our 2H 2021 report. #EffectvEmp https://t.co/UJSC6hTAro

[John Buchanan @john_buch12]

The right data can help you craft messages, content, and campaigns that engage, inform, persuade, and invite more buyers more effectively. Check out the Effectv-Adweek guide to learn more about aligning with the modern buyer's journey. #EffectvEmp https://t.co/066U2ZX4ZH

[John Buchanan @john_buch12]

Addressable TV advertising can deliver targeted TV ads to different households—but its best use may be to extend reach, not to differentiate messages. #EffectvEmp https://t.co/ffuJShW37Y

[John Buchanan @john_buch12]

Watch more on @Effectv’s latest customer success story with Oregon’s largest furniture appliance and mattress store, Roby’s Furniture! #EffectvEmp https://t.co/lR4XEW0vgv

[John Buchanan @john_buch12]

Take a look through the exciting #MarchMadness schedule, and all the great opportunities for sports advertising. #NCAABasketball #EffectvEmp https://t.co/tVwB0C55kO

[John Buchanan @john_buch12]

1st Bank of Sea Isle City has been advertising with us for 20+ years and continues to incorporate multiscreen strategies into its annual marketing plans. Learn more about their exciting success with @Effectv! #EffectvEmp https://t.co/PaHzJd7t9z

[John Buchanan @john_buch12]

The Rams-Bengals matchup became the most-watched show in 5 years. #EffectvEmp https://t.co/cwltIhqwbi

[John Buchanan @john_buch12]

Learn the best practices for how #political candidates can maximize the impact of their #TV ad campaigns — insights based on data from dozens of campaigns. #EffectvEmp https://t.co/Tpf47ryijm

[John Buchanan @john_buch12]

It's going to be epic. Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar will perform at the Pepsi #SuperBowlLVI Halftime Show at SoFi Stadium on Feb. 13 on NBC and Telemundo, and streaming live on @PeacockTV. #EffectvEmp https://t.co/ZpxYeRtc7u

[John Buchanan @john_buch12]

Most streaming households have access to and watch multiple #streaming services, but which screen do they use to watch that content? @Effectv has answered this question and more in our latest report. #EffectvEmp https://t.co/XJSFyXuqRo

[John Buchanan @john_buch12]

.@NBCUniversal is presenting its 18th Olympic Games, 12th consecutive overall, and sixth straight Winter Games, all the most by any U.S. media company. #EffectvEmp https://t.co/hwkMo0k2j6

[John Buchanan @john_buch12]

“The goal is to upgrade the ability for advertisers and agencies to utilize their data platforms they create using first-party data" - John Lee, Chief Data Officer, @NBCUniversal Advertising & Partnerships #EffectvEmp https://t.co/LXHBv8eMRw