John Peto

US Head of Deloitte Digital. A reformed cattle farmer who travels the world in search of compelling business problems to solve.

[John Peto @john_peto]

“Life’s most persistent and most urgent question is: What are you doing for others?”
Dr. Martin Luther King, Jr.

#MLKDay #GiveBack #MLKDay #Community

[John Peto @john_peto]

Proud to see @AmeliaDunlop1's insightful book included on Inc.'s list of top three business books to read before the end of the year. Well done, Amelia!

https://t.co/FhdjGUBIyY

[John Peto @john_peto]

Great coverage of our recent acquisition of @MadrasGlobal in @marketingdive. The addition of Madras and the launch of Deloitte Digital Content Studio is an important step towards end-to-end experience management services.
https://t.co/hLeRdvI660

[John Peto @john_peto]

Catching up with @douniasenawi, leader of our Digital Customer offering, isn't easy. Her recent interview on @DeloitteDigital's blog offers a glimpse into sales, service, and customer service trends and what keeps her on the move. #digitalcustomer

https://t.co/6LN2xJTgQw

[John Peto @john_peto]

There's never been a more important moment for brands to get it right when it comes to #trust. Yet our research with @twilio reveals a gap between consumers and #brands. Details in our new report.

https://t.co/E5kiR6DDNa

[John Peto @john_peto]

Introducing a new must-read for any leader's bookshelf: Elevating the Human Experience: Three Paths to Love and Worth at Work. Congratulations to my friend @AmeliaDunlop1 on the publication of her first book— as always, your insights are brilliant.

https://t.co/PJZwOVL1nw

[John Peto @john_peto]

In times of uncertainty, humans tend to reach for comfort and brands we trust. Trust ID research underscores the value of #Trust: Highly trusted brands were 2x times more resilient during the pandemic, even as economic uncertainty caused sales to fall.

https://t.co/YH650qCUXG

[John Peto @john_peto]

I've always been intrigued by #magic, and recently caught up with a friend who changed careers and became a magician. Our conversation reminded me of this #podcast with Derek DelGuadio telling the story of his unconventional path and career. #elevatehx
https://t.co/680erveZOV

[John Peto @john_peto]

Fascinating article on Web 3.0 featuring a look into the future of the #spatialweb by our own Allan V. Cook. The novelty of Snap filters is quickly finding its way into practical use, like trying on new glasses or visualizing a sofa in your family room. https://t.co/R8hZ83HKXQ

[John Peto @john_peto]

In case you missed it—we announced an agreement with @SAP to integrate SAP Customer Experience solutions into our new Hux series of customer experience offerings. This alliance helps us create solutions that put #customers at the center of things.

https://t.co/oCSxuSNKzf

[John Peto @john_peto]

I am intrigued by the upside of getting materially better at #asynchonous work. This @TheEconomist article from a few months ago was one of the things that got me thinking along this path. What are your thoughts? #Asychronous #WorkLife #Productivity

https://t.co/uWThujVrdp

[John Peto @john_peto]

Right now I'm reading Wonderful Life, a cool examination of how the discovery of a bed of fossils in the Burgess Shale led to a complete reworking of evolutionary theory. Good reminder to examine complex problems/information sets with a truly open mind.

https://t.co/FQrHK9X9zg

[John Peto @john_peto]

Today, we have a rare opportunity to create an entirely new and better "normal." My friend @AmeliaDunlop1's recent blog brings that point home with four principles that can help us make more meaningful human connections. #elevatehx

https://t.co/ixDCy82WbD

[John Peto @john_peto]

Great advice for businesses everywhere when you're marketing to humans: "Don't be boring!" Tune into this entertaining podcast with @intel's Karen Walker as she relates the story of the #brand refresh we helped bring to life. #elevatehx

https://t.co/PWCUT4q9N7

[John Peto @john_peto]

Managing #meetings is a tough skill to master, but as we're moving to a more hybrid (in-person + distributed) existence, navigating the "need to meet in person" and #collaborating effectively is even more complex. I enjoyed the insights in this article:
https://t.co/QJvyEBBnhU

[John Peto @john_peto]

As we emerge from the pandemic and new patterns of life and work evolve, we need to think carefully about how leisure time and sleep help us stay productive, creative, motivated, and inspired. Good article from a great magazine. #elevatehx

https://t.co/gAAHMvYclz

[John Peto @john_peto]

Many businesses now think of contact centers as customer experience centers, and they are investing in cloud, AI, and channel diversification to move every customer to the front of the line. Insightful observations by the #digitalcustomer team:
https://t.co/FBN675rF12

[John Peto @john_peto]

The digital banking conundrum: Consumers are so comfortable with #digitalbanking that more than 70% prefer making #payments online; however, a poor digital app is the #1 reason for attrition. Our new report explains how to deliver a compelling experience.
https://t.co/gzV8JCvZq8

[John Peto @john_peto]

Marketers have always known that brands are more than a marketing tool, they are a financial asset. Now there's a tool to measure the value of your brand and how #marketing investments contribute to the bottom line. Learn more about Brandworth™ here:
https://t.co/h0GelDM34q

[John Peto @john_peto]

What lessons can we learn about being happy from Finland, the highest ranking country on the most recent World Happiness Report? Creating daily routines that include things you enjoy are a good start, but there's more to the story.
https://t.co/uUkTXNhJC1