John Caiozzo

11+ years building organic growth for enterprise brands. I align technical SEO, content systems, and AI visibility strategy so you show up where it matters — in

[John Caiozzo @johncaiozzo]

🎤 Honored to speak at brightonSEO today!

I'll be sharing ZERO fluff, all action for SEOs who want to seriously upgrade their skill stack.

Whether you're technical or not, this session is for you. Learn how to:

📊 Check out my full deck here → https://t.co/g9H7vQsr7r

[John Caiozzo @johncaiozzo]

I'm incredibly honored to be speaking @brightonseo this September in San Diego!

Join me at the world’s biggest search marketing conference. Book your place at https://t.co/I4l8SpkKlc #brightonSEO

[John Caiozzo @johncaiozzo]

@natejhake @natejhake This assumes that Google and Google solely is the reason for their drop in SEO traffic. What if students are just getting the answers from the LLMs themselves in addition to a decrease from AIO?

[John Caiozzo @johncaiozzo]

We just ran a case study on the impact of adding copy blocks to PLPs. Even in 2025, still surprisingly effective as a tactic to improve visibility and SEO traffic to PLPs.
https://t.co/OnH8F1JLNx

[John Caiozzo @johncaiozzo]

Ever wonder if your website’s breadcrumb structure could be holding back your SEO and conversions? For one of our eCommerce clients in the toys industry, it was a game-changer. 👇
https://t.co/RR3GYMWk5V

[John Caiozzo @johncaiozzo]

🎯 Unlocking Hidden Potential: How Simple Navigation Boosted SEO & Conversions by 183% 🚀

Here's what we achieved:
✅ +38% increase in SEO clicks
✅ +52.7% boost in CTR
✅ +183% surge in conversions

Full details: https://t.co/Unz2v5LZga

[John Caiozzo @johncaiozzo]

@ryanwashere Most projections are flawed, especially those based on 3rd party information not that surprising TBH. I always take estimates from 3rd party tools with a grain of salt. Your CTR is incredibly low though…

[John Caiozzo @johncaiozzo]

Ever wonder why some totally awesome product pages never see Google’s spotlight? 😱

Pagination can be a HUGE bottleneck for many ecommerce sites: https://t.co/ruie1W5vV4

[John Caiozzo @johncaiozzo]

🚀 When Lazy-Loading Goes Wrong: The Hidden SEO Opportunity We Uncovered for a Home Goods E-Commerce Brand 🏡✨

https://t.co/i2IxVKi0dr

[John Caiozzo @johncaiozzo]

🚀 When Should You Stop Bidding on Your Own Brand? 🚀

Imagine slashing 20% off your paid search budget while increasing revenue by 53%. Sounds too good to be true, right? https://t.co/CTuYOsOVFq

[John Caiozzo @johncaiozzo]

🚨 Your Product Feed is Secretly Costing You Clicks! 🚨

We recently onboarded a client with HUGE untapped potential in their product feed...and WOW, did it pay off! 🤯 https://t.co/a97Ssyrm94

[John Caiozzo @johncaiozzo]

@brodieseo @brodieseo just to make sure I am following - you added inProductGroupWithID to all of their variant PDPs, with a common reference to the primary product URL? Did you change the product URL aggregateOffer schema to just an Offer?

[John Caiozzo @johncaiozzo]

@JohnMu Possible Google indexing bug? I'm seeing a spike in "Excluded by 'noindex' tag" in my index coverage report, with GSC saying a 'noindex' was detected in the 'robots' meta tag, but when I live test the page it say it's indexable and I can't personally replicate noindex.

[John Caiozzo @johncaiozzo]

@JeptoApp @CreativeBloomUK @JeptoApp I am also having errors with the free connector - see attached screenshot

[John Caiozzo @johncaiozzo]

@taylorannberg @Petco Hey @taylorannberg, I manage SEO for petco 👋

[John Caiozzo @johncaiozzo]

@AlexisKSanders @DanLeibson Do it! I might be biased but I enjoyed SEO in the Lab more than Dan Shure's podcasts 😉. Miss everyone at Merkle! In house is fun but lonely when it comes to talking SEO shop.

[John Caiozzo @johncaiozzo]

@AlexisKSanders Will we get a 2nd season of SEO in the lab? 😀

[John Caiozzo @johncaiozzo]

@StrategiQ With your Google Trends connector how are you able to show trends for multiple keywords in the same chart like in your blog post - https://t.co/fOUoLjWqeX?

[John Caiozzo @johncaiozzo]

@glenngabe Timely post and good perspective on the FS update. I also looked at the impact of the featured snippet changes with a statistics package that Google authored and found CTR had dropped 7-13% https://t.co/deUAqMYSWG

[John Caiozzo @johncaiozzo]

@MaratGaziev Search Console API for query-level data by date, and SEMrush to filter queries that generated featured snippets in January 2019 (synthetic control) and FS queries in January 2020 (test)