Ryan Stewart

17 years experience building and scaling agencies. Currently scaling @webrisagency and teaching agency owners how to do the same.

[Ryan Stewart @ryanwashere]

@sharpfont its hard to tell if they will hold their price because the sands are shifting around us so fast. AI is becoming more accessible even to the most basic users (chatgpt dot and meta muse) so its really hard to forecast anything anymore

[Ryan Stewart @ryanwashere]

over the next year i think agencies will pivot away from single service offers and offer more complete solutions.

we are going to experience downward pressure on pricing from clients who are bringing marketing in house and / or using AI.

the market won't want to pay for SEO, PPC, social media, design - they'll want it all together.

AI enables you do quickly add on services if you have the subject matter expertise.

for example, @WebrisAgency is now doing free website design / dev for clients now because AI design is good, fast and cheap.

i think in 2 years the best agencies will all be like fractional CMOs - a one stop shop of subject matter expertise, systems and an agent stack that can be implemented and managed.

i created a page on our agency website using my bio page to target the topic "fractional cmo for lawyers".

we got 2 leads from ChatGPT this past month from people seeking that service.

it's worth putting on your website now in preparation for the future.

[Ryan Stewart @ryanwashere]

@gaetano_nyc we see this as well g, all the time.

are you finally coming over to my side that search ain't what it used to be? :)

[Ryan Stewart @ryanwashere]

but thats where its also fundamentally wrong - people dont use chatgpt like google. i dont go to chatgpt and search "plumbers in miami", im asking a million questions about the issues with my pipes, seeing if i can fix it myself, then ultimately trying to contact one. you cant track ai search like google search, theyre completely different and thats one of the reasons why that data is so wrong

[Ryan Stewart @ryanwashere]

@lonerarcher we help set them up with claude so they own the html designs in artifcats. we connect it to github as well so theyre all stored. they have the ability to scale a design system without the help of an angency anymore

[Ryan Stewart @ryanwashere]

@Abhayzone @grok grok knows ball

[Ryan Stewart @ryanwashere]

@anseoagency thats a challenge with ai, its not so much a search as a convo. google its simple, its a single query, chatgpt is usually a long conversation that twists and winds all over the place. another reason why i think ai rank tracking software is not accurate

[Ryan Stewart @ryanwashere]

@stivanstoyanov_ tbh im not sure i just know the lead told us they were searching for fractional cmo for lawyers and we came up

[Ryan Stewart @ryanwashere]

@aaron_douglas absolultely we still need humans (we have 25 of them and theyre awesome)

[Ryan Stewart @ryanwashere]

@tomhan245 we have them mark how they found us on the calendly booking form, then we confirm on the sales call

[Ryan Stewart @ryanwashere]

@freeconlon please do :)

[Ryan Stewart @ryanwashere]

Extremely low - 1%. However, we do attribute our leads manually, and our agency got 6 leads, 3 of which converted into clients over the last month. According to our analytics, we only got 30 clicks. I do think what happens is people don't click. They end up converting through the web because they'll go do research, go through the website, and then convert there. Also, for local businesses, there are a lot of phone calls directly from there. While I do agree the visit rate is extremely low, I do think that there is value in the visibility overall.

[Ryan Stewart @ryanwashere]

@asaio87 You won't be able to tell

[Ryan Stewart @ryanwashere]

@dansanmedina yep all businesses

[Ryan Stewart @ryanwashere]

A look inside ChatGPT's business hub (NEW)

[Ryan Stewart @ryanwashere]

@harpreetchatha_ isnt it because it the data is mostly wrong? they went to market with a half baked product that doesnt work.

[Ryan Stewart @ryanwashere]

@dtch123 @SearchForRyan anytime :)

[Ryan Stewart @ryanwashere]

ive been running the blueprint training for 12 years. our mission statement there is to always put out information that helps agencies get better results for their clients.

that is exactly what i am doing right now. i am trying to help other agencies understand that we cant be naive about google and the future of seo. it's ending in front of our eyes, yet people prefer to side with a company (google) that doesn't give a shit about them.

i genuinely care about this industry. i want to see agencies and consultants win now and always.

i just got off a 1.5 hour session working with agencies talking about future planning their business, migrating off of search dependent offer and offering paid traffic.

im working my nuts off to help agencies prepare and stay relevant.

[Ryan Stewart @ryanwashere]

@tokyotosanfran who uses gemini

[Ryan Stewart @ryanwashere]

just claimed my chatgpt business profile and we FINALLY have REAL DATA on mentions in chatgpt.

we can stop paying these lying saas companies $800/mo to "track ai mentions" that are completely wrong.