Ryan Stewart

17 years experience building and scaling agencies. Currently scaling @webrisagency and teaching agency owners how to do the same.

[Ryan Stewart @ryanwashere]

@freeconlon please do :)

[Ryan Stewart @ryanwashere]

over the next year i think agencies will pivot away from single service offers and offer more complete solutions.

we are going to experience downward pressure on pricing from clients who are bringing marketing in house and / or using AI.

the market won't want to pay for SEO, PPC, social media, design - they'll want it all together.

AI enables you do quickly add on services if you have the subject matter expertise.

for example, @WebrisAgency is now doing free website design / dev for clients now because AI design is good, fast and cheap.

i think in 2 years the best agencies will all be like fractional CMOs - a one stop shop of subject matter expertise, systems and an agent stack that can be implemented and managed.

i created a page on our agency website using my bio page to target the topic "fractional cmo for lawyers".

we got 2 leads from ChatGPT this past month from people seeking that service.

it's worth putting on your website now in preparation for the future.

[Ryan Stewart @ryanwashere]

Extremely low - 1%. However, we do attribute our leads manually, and our agency got 6 leads, 3 of which converted into clients over the last month. According to our analytics, we only got 30 clicks. I do think what happens is people don't click. They end up converting through the web because they'll go do research, go through the website, and then convert there. Also, for local businesses, there are a lot of phone calls directly from there. While I do agree the visit rate is extremely low, I do think that there is value in the visibility overall.

[Ryan Stewart @ryanwashere]

@asaio87 You won't be able to tell

[Ryan Stewart @ryanwashere]

@dansanmedina yep all businesses

[Ryan Stewart @ryanwashere]

A look inside ChatGPT's business hub (NEW)

[Ryan Stewart @ryanwashere]

@harpreetchatha_ isnt it because it the data is mostly wrong? they went to market with a half baked product that doesnt work.

[Ryan Stewart @ryanwashere]

@dtch123 @SearchForRyan anytime :)

[Ryan Stewart @ryanwashere]

ive been running the blueprint training for 12 years. our mission statement there is to always put out information that helps agencies get better results for their clients.

that is exactly what i am doing right now. i am trying to help other agencies understand that we cant be naive about google and the future of seo. it's ending in front of our eyes, yet people prefer to side with a company (google) that doesn't give a shit about them.

i genuinely care about this industry. i want to see agencies and consultants win now and always.

i just got off a 1.5 hour session working with agencies talking about future planning their business, migrating off of search dependent offer and offering paid traffic.

im working my nuts off to help agencies prepare and stay relevant.

[Ryan Stewart @ryanwashere]

@tokyotosanfran who uses gemini

[Ryan Stewart @ryanwashere]

just claimed my chatgpt business profile and we FINALLY have REAL DATA on mentions in chatgpt.

we can stop paying these lying saas companies $800/mo to "track ai mentions" that are completely wrong.

[Ryan Stewart @ryanwashere]

@dave_deguzza im convinced ahrefs is just making stuff up at this point. they show 0 mentions for https://t.co/RkQqYzAU6T in their tool yet i get 50+ visits/month from chatgpt.

[Ryan Stewart @ryanwashere]

@dFusionAI theyre just grasping at straws trying to keep their businesses afloat. 2027 is going to wipe out a lot of SEO software tools, we just dont need them anymore

[Ryan Stewart @ryanwashere]

i run an SEO agency with over 100 active clients - i dont want this to happen more than anyone. but why do i feel like im the only one willing to have this conversation?

i look at just as much data as anyone in this industry.

its a fact that NO seo will admit - the website's that get organic traffic would get that organic traffic with or without our help.

they have incredible 'brand' equity with google that no SEO professional can replicate.

show me a small site, show me a startup, show me your website where your organic traffic is actually surging.

am i really the only one seeing this?

[Ryan Stewart @ryanwashere]

@lilyraynyc key term there is brands. if you arent a brand or dont have a ton of existing equity with google, you dont stand a chance.

[Ryan Stewart @ryanwashere]

@nicktheriot_ chatgpt

[Ryan Stewart @ryanwashere]

when did we start calling is AEO over GEO? who decides this stuff

[Ryan Stewart @ryanwashere]

testing Claude vs ChatGPT for sales and pipeline automations.

tl;dw: they are both good, but lately i have been leaning more into dot (ChatGPT's agent). it is hyper intelligent and proactive and i find it beats Claude's ability to write and communicate like me.