John Craske

👨‍💻 Global Press Office Lead @KlarnaNews 🐶 Dog dad to Noodle 🏡 E17

[John Craske @JohnCraske]

This is as good as it gets.

[John Craske @JohnCraske]

@laurapurkess Yes! Big time.

[John Craske @JohnCraske]

My baby is out in the wild

[John Craske @JohnCraske]

@tash_wynarczyk Oh well I have some good news for you and your Tuesday.

[Sebastian Siemiatkowski @klarnaseb]

I love to travel! ✈️🧳Between my second and third years at University, I travelled the world without taking a flight, it was awesome. And there is still so much to see!

So I am super excited that one of the great merchants Klarna has partnered with this year is @Airbnb. To celebrate taking the partnership global my incredible team has given me the fantastic opportunity to reward 3 of my followers (one each from UK, US, and Sweden) with a £/$500/5000SEK @Airbnb voucher so you can travel the world and feel right at home anywhere! 🗺️

All you need to do is follow me and reply to this thread telling me:
1️⃣where you are located
2️⃣your dream Airbnb holiday destination and
3️⃣why you want to go there 💭

I’m ready to be inspired - and who knows you might help me plan my next adventure!

Here’s the important legal stuff you need to know.
No purchase necessary to enter or win, just follow @klarnaseb.
Enter by 12:01 pm CET on the 16th of November 2023.
Open only to legal residents of US/UK/SE who are 18 years or older.
Winner selected at random. Void where prohibited. Full T&Cs available here https://t.co/gpPHIRYlH3

[TechCrunch @TechCrunch]

Klarna's financial glow-up is my favorite story in tech right now https://t.co/Htbt2FWWyH by @alex

[John Craske @JohnCraske]

👀

[Sebastian Siemiatkowski @klarnaseb]

Exciting day tomorrow 📈🚀😎
https://t.co/Zl1Smghod5

[John Craske @JohnCraske]

Snort!

[Ashley Armstrong @AArmstrong_says]

☀️Morning! Thursday’s @TheSun Business: Gloomy data suggests we’re back on the edge of a recession - but this could mean the Bank won’t have to keep raising rates as high as feared.
And Klarna’s UK revenues grow by 26% as more parents use the BNPL to finance trips to Peppa Pig

[John Craske @JohnCraske]

The dog is not impressed with it being Monday, nor this weather but least of all with this ridiculous raincoat.

[John Craske @JohnCraske]

@AArmstrong_says @TheSun Those are some great headlines 👏

[John Craske @JohnCraske]

Corporate rainbow badge disappears after storm in teacup.

https://t.co/Vc1SpcmUdQ

[John Craske @JohnCraske]

How not to rebut a story...

[Business @XBusiness]

To our partners, we want to address a recent Bloomberg article which claims that harmful content viewed on Twitter has gone up over the past six months. This is an absolutely false assertion. 99.99% of Tweet impressions are healthy. Which means only a tiny amount of content requires enforcement. But we’ll keep doing whatever we can to make this platform as safe and healthy as possible.

Bloomberg created this article using outdated research that contains incorrect or misleading metrics. The article does not properly provide the right context or new updates to the remediations we have made since the third party research was conducted. Here’s more information:

Incorrect Metrics:
- The third party researchers consistently discuss "tweets authored’ rather than the "volume of the tweets" that are actually seen. That is a very important distinction.
- Twitter's move to Freedom of Speech, Not Reach (https://t.co/qO1tNxabPI) has dramatically reduced the reach of ‘lawful and awful’ Tweets by an average of 81% compared to healthy Tweets.
- Twitter's work is not done, but we’re encouraged by the progress in driving hate speech impressions 30% lower on average compared to pre-acquisition.

Outdated and Old Data:
- Much of the data within the report is from the period of time immediately after the acquisition.
- Which have already been reviewed or actioned accordingly through automated and manual enforcement.
- Since acquisition, Twitter has shipped products that have led to significant improvements not limited to, the aforementioned work, and brand safety and suitability tools that validate (<insert link>) that our efforts are more than 99% effective in placing ads adjacent to safe content

Zero Tolerance:
- Twitter has zero tolerance (https://t.co/cometoZJKW) for content that incites violence, threatens people violence, or wishes harm on people.
- Under our Abuse & Harassment policy (
), Twitter restricts sharing of abusive content, engaging in the targeted harassment of someone, or inciting other people to do so.
- This includes behavior that is repeated, unreciprocated, and intended to humiliate or degrade an individual(s) with abuse or hate.

Furthermore, Twitter has strong brand safety and suitability controls in place that are effective in keeping your ads safe. Our brand safety engineering team is also actively building more suitability capabilities focused on inventory filtering and pre-bidding that will be available in two weeks.

Current Brand Safety Capabilities:
- Brands can choose which surfaces (timelines, replies, search results, immersive video) their content will appear on
- Twitter offers first party Adjacency Controls that enable customers to create a negative keyword and account handle list that will prevent their ads from appearing adjacent one spot above or below tweet content they have signaled is unsuitable in Twitter’s Home Timeline, where the majority of all consumption occurs
- Twitter currently partners with industry leaders Integral Ad Science (IAS) and DoubleVerify (DV) to power “post-buy” measurement for Brand Safety & Suitability.

Brand Suitability Capabilities:
- Twitter is actively building inventory filtering capabilities that will allow even more control over content adjacencies.
- Twitter is exploring new pre-bidding control options with third parties.
Topline Points
- 99.99% of Tweet impressions are healthy.
- 5X increase in account suspensions for Child Sexual Exploitation vs. a year ago
- 95% of suspensions are proactive–before we get a user report — up from 75% a year ago
Advertising Related Data
- As observed by our third party partners, 99%+ of measured ad impressions appeared adjacent to content that was deemed safe in accordance with the GARM brand safety floor.
- For advertisers leveraging Adjacency Controls, we’ve observed a 99% efficacy rate in avoiding terms and authors brands deem inappropriate.
- More than 1,800 customers are now using adjacency controls.

In summary, we’re committed to providing you with a safe and suitable environment where you can connect with your customers. We’ll continue to enhance our suite of brand safety solutions to allow for even greater transparency and control. And we’ll continue to demonstrate through data that our platform is safe and is getting safer every day.

[Sebastian Siemiatkowski @klarnaseb]

Courtesy of my PR team 😂 At least Klarna pink looks good on everyone!

[Klarna @Klarna]

not to bring this back but… we personally would not be turning our snouts up at our peppa… 👁️🐽👁️

[John Craske @JohnCraske]

@holly_mead_ Ooo! Well deserved, congratulations!

[John Craske @JohnCraske]

@Tom_Smithard @NationalTheatre Such a great review, just such a shame barely anyone reads them. Much love xoxo.

[The News Movement @thenewsmovement]

💷 Most people in the UK prefer chatting politics, fertility and break-ups to personal finances, but 18 to 25 year olds are more comfortable than anyone else chatting about money.

Klarna and YouGov looked into our relationship with money. Here's a 🧵 on what they found⤵️

[Paris Hilton @ParisHilton]

That’s smooth 💖 Thrilled to work with @Klarna on this iconic global campaign celebrating Y2K nostalgia #LovesIt ✨

[Sebastian Siemiatkowski @klarnaseb]

Wow! As Brits battle rising costs, UK banks made £20bn profit. How? Record high mortgage and credit card rates, record low savings rates. No wonder the UK government wants them to explain themselves! Interest-free BNPL is a much fairer option!
https://t.co/KogE2p8xvG

[Sebastian Siemiatkowski @klarnaseb]

And it is official!

US is finally Klarnas largest market by revenue
Followed by Germany

Tremendous growth despite challenging macro

[John Craske @JohnCraske]

@Rubyflanagan27 @Daily_Express @DailyMirror @leviwinchester Congrats!