John Kaufmann

Content for thinkers & technologists. Developer & Entrepreneur.

[John Kaufmann @johnfkaufmann]

@maxlapides You don’t need to do this. Can be achieved using system commands for free. My Mac sits in my office on a charger closed all day.

[John Kaufmann @johnfkaufmann]

This gives the AI brains you’ve been putting in your applications a safe area to work in. Write code, run scripts, come to the conclusion you wanted in a way it does on your native machine now

[Cloudflare @Cloudflare]

We’re introducing Dynamic Workers, which allow you to execute AI-generated code in secure, lightweight isolates. This approach is 100 times faster than traditional containers. https://t.co/c36Vkb7I0R

[John Kaufmann @johnfkaufmann]

@davidonchainx @AdamRackis The use case of the Mac is an at home server which is still useful in a world where an agent (Claude, openclaw, whatever) needs to run on something resembling a home computer setup where work is done.

[Alex Lieberman @businessbarista]

I stole this idea and now use it with every single employee.

It’s the best illustration I’ve seen of teaching someone to be high agency.

It says there are 5 levels of work:

Level 1: “There is a problem.”

Level 2: “There is a problem, and I’ve found some causes.”

Level 3: “Here’s the problem, here are some possible causes, and here are some possible solutions.”

Level 4: “Here’s the problem, here’s what I think caused it, here are some possible solutions, and here’s the one I think we should pick.”

Level 5: “I identified a problem, figured out what caused it, researched how to fix it, and I fixed it. Just wanted to keep you in the loop.”

Using this framework, here’s what I say to every new employee…

You will live at Level 4 from Day 1 and as we build trust you will rise to Level 5.

Being high agency doesn’t just mean tackling problems in this way. It means your entire way of working should be oriented to being a Level 4+ employee.

Plz feel free to steal it as well.

And ty @stephsmithio for the framework!

[John Kaufmann @johnfkaufmann]

@JosephKChoi Tiktok

[John Kaufmann @johnfkaufmann]

@alexgarcia_atx Joined

[John Kaufmann @johnfkaufmann]

@brian_blum1 Would not catch me underestimating tiktok shop 🙅‍♂️

[John Kaufmann @johnfkaufmann]

@alexgarcia_atx Incredible

[John Kaufmann @johnfkaufmann]

@alexgarcia_atx @simonsquibb This. It gotta be this. Lets make some dreams into realities

[Alex Garcia 🔍 @alexgarcia_atx]

Why you should do back of the napkin math before launching a brand:

[John Kaufmann @johnfkaufmann]

@sullydoesitall LFG 🔥

[John Kaufmann @johnfkaufmann]

@tclarkmedia @alexgarcia_atx You had me at King 👑

[John Kaufmann @johnfkaufmann]

@alexgarcia_atx 📈 that trend line 😳

[John Kaufmann @johnfkaufmann]

@alexgarcia_atx Used this one. Good shout

[John Kaufmann @johnfkaufmann]

@alexgarcia_atx Preach

[John Kaufmann @johnfkaufmann]

@alexgarcia_atx Holy game 📈

[Alex Garcia 🔍 @alexgarcia_atx]

Here are 8 of the greatest ads and a lesson from each:

1. Nike - Unlimited

Lesson: Creating an emotional tie starts with the message meaning something. And that message needs to convey what the company is about.

[John Kaufmann @johnfkaufmann]

@alexgarcia_atx Wow. Blowing up and for good reason. Great content

[John Kaufmann @johnfkaufmann]

@alexgarcia_atx Constantly blown away by these kinda stories...

[Alex Garcia 🔍 @alexgarcia_atx]

This is one of the best UGC videos of all time.

And one of the best TikTok stitch videos of all time.

Collectively both videos racked up 110M+ views and completely cemented Stanley’s motto: Built for life.

Because when Danielle's car caught fire and burnt to crisps, one object was still in nearly perfect condition...

Her Stanley tumbler.

Plus, her water was still ice cold.

Such a good product moment for Stanley.

But their response was even better.

Stanley’s president stitched the TikTok and not only gave Danielle a bunch of new tumblers but also got her a new car.

And that video racked up ~32M views.

This is the modern playbook for successful PR campaigns/stunts/execution.

Where you react/respond in a way that gets covered by media publications and content creators.

Which is how PR has changed over the years:

• Media publications write stories, publish them, and drive backlinks to your site.

• Creators create content around the story and drive endless awareness to the brand.

Stanley’s response to Danielle's situation was optimized for both above scenarios.

And that’s because they checked off the three elements needed for a successful modern PR playbook:

1. Speed - Execute while the window of relevance is open

2. Customer Service based - does the campaign/stunt/execution integrate a customer into the story

3. Social First - Is it created to be shared on social?

And number three sounds obvious. But imagine if Stanley called Danielle to tell her they were buying her a new car vs. the president stitching her video on TikTok.

But, the truth is - they could’ve executed better.

When a moment like this takes over the internet where Google search traffic is going through the roof, UGC is getting produced every other minute, and media publications are writing about you non-stop - you need to optimize your marketing assets.

For Stanley this means shipping new ads, re-creating the product page for the Tumbler that didn’t melt, updating your website copy and creative to match the trending story.

If the world is talking about you, match the scent trail to what they’re talking about.

Because you want them to land on your site or see your ads and it works in congruency with what everyone is talking about.

Anyways, we talked about it all on yesterday’s pod.

Both what they did right and what they could’ve done better.

Link below.