John Hutson

Head of Digital Marketing at Storm Creative. Tune in for Digital news and updates.

[John Hutson @johnhutson]

Having worked with hundreds of B2B businesses over the years, there's on thing I've noticed...

B2B businesses struggle to keep up with the ever-changing marketing landscape and need help understanding how to use demand generation and CRM.

#demandgen #b2bbusiness #crm

[John Hutson @johnhutson]

3 ways the customer journey can guide SEO https://t.co/wkcYbX5Z26

And not just for SEO! Doing this will build great foundations for more pro-longed, 'passive' traffic and should also be used for paid advertising and other mediums of brand awareness and traffic generation.

[John Hutson @johnhutson]

Social Media KPIs You Should Be Tracking https://t.co/ryPItZTa2x

A great crib-sheet on suggested KPIs for each platform. Remember - KPIs aren't targets, and KPIs should be changed based on the objective. They are a way to understand if your efforts are going the right direction.

[John Hutson @johnhutson]

Ekimetrics’ Matt Andrew on the power of data science in marketing https://t.co/oZkeDYQvEI

Companies that pay attention to data, ask the right questions and ensure useful data is collected will reap the rewards. How seriously are you taking data utilisation in your business?

[John Hutson @johnhutson]

Meta Brings Automation To Small Business Advertising https://t.co/5qP4GSuG8w

Meta's answer to Google's Performance Max? Certainly a good move from a sense of making advertising more accessible and more dynamic for better performance. It'll be interesting to see the take up.

[John Hutson @johnhutson]

NPS Question: The Secret to Getting It Right [+ 5 Best Practices] https://t.co/PvHGzEuzmB

How often do you survey customers to get a feel for what they feel about you and if they would recommend you? This guide gives an overview of what to consider for your NPS questions.

[John Hutson @johnhutson]

3 content challenges and how marketers can overcome them https://t.co/YIsX2gyzUk

Content production can be hard. That is, if you don't work as one cohesive unit across marketing, SEO, copy and creative. If you've been stalling on content production, you really should reconsider.

[John Hutson @johnhutson]

@eon_next Thanks. Going to DM now.

[John Hutson @johnhutson]

@eon_next Hi. No notification that I am aware of that my direct debit will be increasing and you've already taken it. I want it put back to what it was please. I am unable to do it online.

[John Hutson @johnhutson]

Podcast Equipment You Need to Take Your Show from Good to Great in 2022 https://t.co/PZK16iFE7j

How many of you are either looking to start a podcast, or have done so already? Video podcasts can be a great format as you can have visual, audio, and written versions created.

[John Hutson @johnhutson]

How SEOs and Developers Can Work Together https://t.co/nVr3RVcf8O

Being reliant on developers can hinder progress, so do what is within your control as well. However, building a solid relationship will pay dividends! This is a handy guide to get started.

[John Hutson @johnhutson]

86% Of B2B Brands Find Success With Influencer Marketing https://t.co/bI6HUqi82y

Not an obvious avenue for B2B, but it just goes to show, if things are thought out and planned correctly - you can get great results from uncommon channels and platforms.

[John Hutson @johnhutson]

Polly Wong on the keys to D2C growth: distribution, marketing and product assortment https://t.co/UiV356fIjd

Understand where your ideal customer type is and diversify your channel mix to get the most out of it. Look to reinvest some of that positive return in other avenues too.

[John Hutson @johnhutson]

YouTube Updates For Creators: New Metrics, Copyrighted Music, More https://t.co/NQOCGXgVYs

YouTube continuing to fight for keeping creators with more iterations of the platform. A wise move, as the more creators they lose to the likes of TikTok, the more viewers they'll lose.

[John Hutson @johnhutson]

Three marketing trends shaping the influencer industry in 2022 https://t.co/581XSjGuYP

The desire for authenticity is certainly coming round again. It will be a bloodbath for platforms over the coming years as they try to fight for attention + keeping creators.

[John Hutson @johnhutson]

LinkedIn Tests New Human Curated Discover Feed https://t.co/zngjsn0h93

Still with the best Organic reach, LinkedIn is fantastic. Trouble is though, in recent times, feeds have got littered with nonsense due to your network's engagement. A rethink is needed!

[John Hutson @johnhutson]

Instagram Questions: 16 Ways to Boost Story Engagement https://t.co/xmnfYW4tnW

Organic Social can be a tough gig - with very little exposure across a lot of news-feed formats. However, for Stories, how do you keep things fresh and increase engagement? This list can help inspire!

[John Hutson @johnhutson]

Searchmetrics CEO: ‘organic search doesn’t get the attention it deserves’ https://t.co/5a94yUhlCe

SEO has evolved into a very vast discipline. I'd argue - it's rooted in traditional marketing principles but with a focus on how to be more discoverable by your chosen audiences.

[John Hutson @johnhutson]

Think TikTok is mainly for youngsters? Well not only are TikTok users fairly broad demographically, but each generation is exceptionally engaged.

With older people sharing videos after watching, more and more will install and want to be part of the action.

[John Hutson @johnhutson]

@matt_seo Things certainly have a habit of coming back full circle!

Another example: I remember 2008-10 there were so many social platforms which eventually consolidated. We're now seeing more platforms appearing again!

[John Hutson @johnhutson]

TV subscriptions on the chopping block, but why? https://t.co/dluw9ENIKm

Certainly an interesting battleground for over the next couple of years! I personally take the decline in Netflix subscribers with a pinch of salt as it's still on trend for pre-pandemic.