Jon Grogan

Helping Scale B2B Service Businesses With Profit Through The Power Of Positioning •

[Jon Grogan @jonathanzgrogan]

@aryanlabde Not a hot take haha

[Jon Grogan @jonathanzgrogan]

@unusual_whales Sounds like insider trading haha

[Jon Grogan @jonathanzgrogan]

@shairnn 18

[Jon Grogan @jonathanzgrogan]

@yahyavision I don’t care for either. The new is obvi worse but that same tech font was abused time and time again. They’re both designs from their own respective bubbles. Maybe you’re not the target anymore

[Jon Grogan @jonathanzgrogan]

The more I interact with other marketing business owners the more I realize that their “job” has engulfed their entire personality.

The way to network well is being involved, supporting others, and doing fun and interesting things.

Anything else is just forced.

[Jon Grogan @jonathanzgrogan]

Where my agentic ai builders at?

[Jon Grogan @jonathanzgrogan]

@yahyavision If it’s Geist or inter 🫠🫩

[Jon Grogan @jonathanzgrogan]

Building custom GPTs for businesses feels right on time but still is so remarkably ahead of the general population that most discussions on it take me a few passes for people to get on the same page. We’re not as far ahead as we feel. Society is still anchored in pre-ai days.

[Jon Grogan @jonathanzgrogan]

@hewarsaber Inter all day

[Jon Grogan @jonathanzgrogan]

@VadimStrizheus I started to build a new site for myself at https://t.co/brf0zTrqJx

Not pumped about it yet but on the way

[Jon Grogan @jonathanzgrogan]

If your traffic is looking bleak, this should help.

[Jon Grogan @jonathanzgrogan]

The number of marketing agencies whose strategy is saying “you don’t need a big agency” as their tactic, and then do work for the big agencies.

Can’t do both and have a mission worth supporting.

[Jon Grogan @jonathanzgrogan]

@thejustinwelsh I agree with this, but define tiny. Does growth not continue to be the metric?

[Jon Grogan @jonathanzgrogan]

It seems like this year, google is just out to hurt businesses between organic changes and google ads sending fake or low quality leads.

You guys seeing the same thing?

[Jon Grogan @jonathanzgrogan]

Is AI SEO finally taking off with @searchatlasseo?

[Jon Grogan @jonathanzgrogan]

@icanvardar Felt this years ago. So busy

[Jon Grogan @jonathanzgrogan]

Sometimes there’s no easier way. No automation. No hack. Nothing but grit and determination.

Technology has made us faster but soft.

[Jon Grogan @jonathanzgrogan]

@ImpactXpert You just saved someone a lot of disappointment

[Jon Grogan @jonathanzgrogan]

If your strategy only works when you’re in the room to defend it,
you don’t have a strategy. You have a performance.

Good ideas don’t scale on charisma.
They scale on clarity.

Too often, strategies fall apart not because they’re wrong, but because no one else can explain them.
They depend on context. On the original pitch. On you.

And the moment you’re not in the room?
The buy-in disappears. The vision dilutes. The execution drifts.

In Made to Stick, Chip and Dan Heath break down why some ideas survive and spread, while others fade.
It’s not about how clever the idea is.
It’s about how transferable it is.

If your strategy can’t be repeated, supported by data, and aligned to business goals by someone else—
It won’t survive pressure.
It won’t drive change.
It won’t scale.

Strong operators don’t just pitch well.
They build frameworks that outlive them.

Because leadership isn’t about always being the one who explains the plan.
It’s about building plans that carry weight without you in the room.

Make it simple.
Make it provable.
Make it travel.

That’s strategy that sticks.

[Jon Grogan @jonathanzgrogan]

Most companies don’t need a new campaign.
They need to fix the one they already paid for.

You already have a message. A funnel. A strategy.
But if it’s not converting, you don’t start over.

You audit. You fix the handoff. You improve targeting.
You align marketing with actual outcomes—not activities.

New ideas are exciting.
But consistent execution is what moves numbers.

You don’t scale chaos.
You refine until it works—then you scale that.