Club Statement:
We are appalled to report that our First-Team Coach, Alex Akrofi, was subjected to racist abuse during yesterday’s Isthmian League Play-off Final.
The incident occurred towards the end of extra-time, where a spectator positioned directly behind the dugouts directed unacceptable and offensive language at Alex. This behaviour is completely abhorrent and has no place in football or in society.
As a club, we strongly condemn all forms of discrimination. It is deeply disappointing and frankly incomprehensible that in 2026, individuals still resort to such hate speech in an attempt to demean others. Football is a game built on unity, respect, and inclusion, and incidents like this undermine those values entirely.
We place on record our full and unconditional support for Alex. He is a valued member of our coaching staff at Brentwood Town, and nobody should be subjected to such treatment in any environment.
The club will be supporting Alex in any further action he may wish to take.
There is no room for racism in our game. Together, we must continue to challenge it whenever and wherever it appears.
I spoke to 600+ founders in San Fransisco. By the end of the night, I felt annoyed. Not at them. At us in the UK...
A woman told me she'd failed twice times, burned through her savings, and moved back in with her parents at 31. She listed these like credentials because in that room, they absolutely are...
A guy pitched me his company in the toilet. Didn't flinch. Didn't apologise afterwards. Smiled confidentially the whole time.
Several founders told me they were sleeping on Sofa's, working multiple jobs to fund their dream and working around the clock to build something which had very little chance of succeeding...
👃🏽 One married couple were building a robot that makes you your own personalised perfume...
🍳 One guy was building a robotic arm that cooks your breakfast for you...
🤖 Another guy was building 3D printers that could make any item you want
Everyone speaks the same language here... belief.
A city-wide delusion that walls are made of paper, that ignorance is temporary, failure is great, that you should applaud attempts (not just success), and that the only real failure is the one where you didn't swing...
In the UK, we tell founders to be realistic. To stay humble. To not get ahead of themselves. To have a backup plan.
And if they fail, stutter, or make a mistake - we mock them, ridicule them, and write about their downfall like it's entertainment.
I'm not dumb. I realise there is no Linkedin post, that is going to have any impact on our very well established nature. But on an individual level, it helps to realise that other people succeeding in the UK helps everyone - more jobs, a growing economy, more tax receipts, better public services, and so on..
So to celebrate their failure is a form of self-sabotage.
We often think the difference between Europe is talent, access, capital.
But honestly... the real gap is something else entirely.
And I can summarise it in one word...
Permission.
Permission to be obsessed. To be unbalanced. To have terrible work-life balance without someone on LinkedIn telling you you're toxic. To choose one thing and let everything else suffer for a while.
Permission.
To look stupid asking a question. To look arrogant giving an answer. To pitch a stranger in a bathroom. To fall flat on your face without having to endure collective ridicule.
That permission costs nothing. But it appears to make all the difference!
With this in mind, I'm starting work on a new project to give high-potential, under-represented entrepreneurs the implicit permission to pursue their own dreams! (more on that soon 🤐) let me know if you're working on this!
And, let me know what you think we do to better enable all of our great talent in the UK?
“My man doesn’t expect me to show up for him like he does for me”
Yeah he does. He just know you can’t/wont. So somebody else is. Ain’t no need to speak on it lmaoo
“AFCON SMEAR CAMPAIGN”
(Same Game, Different Judgement)
A comment by Darren Lewis, a respected British sports journalist, deserves real credit. Paraphrasing his point:
We need to stop pushing the lazy narrative that what happened at the AFCON final is somehow a stain on all of African football.
When England fans vandalised Wembley after Euro 2020, it wasn’t framed as a failure of European football.
When Calciopoli exposed deep corruption in Italy and Juventus were relegated, it wasn’t used to discredit European club football as a whole.
When Steve Bruce led Sheffield United off the pitch during an FA Cup tie against Arsenal at Highbury, no one claimed it represented English football.
Yet, similar incidents at AFCON are quickly weaponised to question the legitimacy, organisation, and credibility of African football as a whole.
That double standard is the real issue, not the tournament.
Same game. Same problems. Different judgement.
AFCON isn’t the problem, the bias is.
This guy got a yellow in the 33rd minute, knew he was suspended for the final if Nigeria got through, and proceeded to drop one of the greatest performances I’ve ever seen.
That performance deserved to be crowned with Nigeria advancing. But it happens.
Special shoutout to him.